A Goofy Christmas Mistake You CAN'T Make With Customers
A Goofy Christmas Mistake You CAN'T Make With Customers
I love the decor, the songs, the cheesy Christmas specials (my favorite is the Charlie Brown Christmas), my mom's shortbread, visiting with friends and family and having mulled wine after cross-country skiing. I love it all!
This fa-la-la-la-la atmosphere can lull you into making one of the GOOFIEST mistakes I see people making with their customers.
What Is The Goofy Christmas Mistake?
Sending Christmas cards and presents to your clients.
You know what I'm talking about here.
The dreaded fruit basket.
The frightening fruit cake.
The dried-out gingerbread house.
The Costco cheese platter.
All mixed in with 12 million Christmas cards that are strung out on a string across your client's office. Or worse - some lame e-card that says Seasons Greetings.
If you're doing this - you are breaking the GOLDEN SALES DIVA RULE.
Thou shall not BLEND IN WITH THE MASSES.
Listen lady.
I know you love your customers. However, giving them something at Christmas when they are swamped with a bunch of Christmas goodies - DOES NOT MAKE YOU STAND OUT.
So What Does Your Diva Want You To Do?
Send something in January.
Why? Well - the fun is over and the bills start to pour in. The credit cards are full, it is cold outside and your client is starting to feel a little grouchy.
Here's where YOU come in.
You're going to send something FUN in the mail to them - a cool gadget, a magazine subscription for their favorite hobby, a ticket to the opera - whatever would float their boat. Or you'll take them for lunch and give them the scarf you found for their Paris trip. Make it personal.
And you're only going to send it to your TOP 10% of your clients. Remember -the clients who are responsible for keeping you in business with their referrals and purchases. (The ones you'd have a panic attack over if they went to your competition)
Your client will love you for it.
You will stand out in the crowd.
And you've created an opportunity for starting the year off on a positive note.
So there.
Love from your Christmas Sales Diva,
Kim
A Goofy Christmas Mistake You CANT Make With Customers - To learn more about this author, visit Kim Duke's Website.
Like this article? Share it with your friends
I love Christmas.
I love the decor, the songs, the cheesy Christmas specials (my favorite is the Charlie Brown Christmas), my mom's shortbread, visiting with friends and family and having mulled wine after cross-country skiing. I love it all!
This fa-la-la-la-la atmosphere can lull you into making one of the GOOFIEST mistakes I see people making with their customers.
What Is The Goofy Christmas Mistake?
Sending Christmas cards and presents to your clients.
You know what I'm talking about here.
The dreaded fruit basket.
The frightening fruit cake.
The dried-out gingerbread house.
The Costco cheese platter.
All mixed in with 12 million Christmas cards that are strung out on a string across your client's office. Or worse - some lame e-card that says Seasons Greetings.
If you're doing this - you are breaking the GOLDEN SALES DIVA RULE.
Thou shall not BLEND IN WITH THE MASSES.
Listen lady.
I know you love your customers. However, giving them something at Christmas when they are swamped with a bunch of Christmas goodies - DOES NOT MAKE YOU STAND OUT.
So What Does Your Diva Want You To Do?
Send something in January.
Why? Well - the fun is over and the bills start to pour in. The credit cards are full, it is cold outside and your client is starting to feel a little grouchy.
Here's where YOU come in.
You're going to send something FUN in the mail to them - a cool gadget, a magazine subscription for their favorite hobby, a ticket to the opera - whatever would float their boat. Or you'll take them for lunch and give them the scarf you found for their Paris trip. Make it personal.
And you're only going to send it to your TOP 10% of your clients. Remember -the clients who are responsible for keeping you in business with their referrals and purchases. (The ones you'd have a panic attack over if they went to your competition)
Your client will love you for it.
You will stand out in the crowd.
And you've created an opportunity for starting the year off on a positive note.
So there.
Love from your Christmas Sales Diva,
Kim
A Goofy Christmas Mistake You CANT Make With Customers - To learn more about this author, visit Kim Duke's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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