Recently I went to this really cool, really massive grocery store that friends had
been raving about. It has all sorts of international foods, smoked pork, fish from all over the world...it was like stepping into a fabulous foreign country!
As we purchased all of our groceries - we were told to grab a gift box of these mango/coconut popsicles (hey I am always game for dessert!) and of course I was thrilled with the little extra touch.
Flash forward - we've used the mango/coconut popsicles in some home-made slurpees (with tequila of course!) and loved them.
A few days ago - I was watching a movie and thought "Heyyyyyyy - I want one of those little mango "doo-dads."
As I opened the wrapper, I was reading the ingredients etc - all good.
And then. I. saw. it. Insert screechy Exorcist movie music here.
The due date of April 2006!!!!!!!!!!!!!!!!!!
My mind was rapidly doing the math - thinking "OMG - this thing has to be almost 3 years old - maybe older!!!!"
I'd been eating petrified mango/coconut goo.
And all of a sudden - the little EXTRA that I had received from the grocery store - left me with a realllllllllly bad lasting impression of their store.
Blecccccccccccccccccccccck. ( Add a few shudders in as well.)
Are You Handing Out "Goodies" Past Their Due Date?
I know you wouldn't give any expired food away.
Nooooo - but I bet you've been tempted to use:
• That un-used box of business cards with your old address
• The out-dated brochures you paid a fortune for
• A give-away that you discovered the printing rubs off
• Cheap candy at your tradeshow booth
• Some silly thing that was cheap but doesn't work
Remember - Everything Matters!
And it leaves your customers and potential customers with a lasting impression of you. In selling, where top of mind awareness is everything - this is your chance to do something cool rather than cheap.
How do you want to be remembered??
So Have I Been Back To The Grocery Store?
Nope. Even just thinking about it makes me gag a little. Plus - I have told this story to all my friends...and it made them gag too. Remember - viral marketing can go 2 ways.
So there.
Love From Your Bossy Sales Diva,
Kim
A Sales Story That Will Gross You Out - To learn more about this author, visit Kim Duke's Website.
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