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Guest post by: Kim Duke Become an Author

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There are 2 people in my house who are addicted to Christmas mandarin oranges. Me and my lovely little black dog. (Yes - she thinks she's a person!)
We're discerning Christmas orange eaters. We wait for them anxiously as soon as Halloween is over.
I prefer the Japanese oranges (fewer seeds) and my little black dog...well - she supports my choices. (Mainly because I'm the girl who peels them for her!)
I was stocking up on my weekly box of oranges when I spotted it.
A pile of smaller boxes, with miniature oranges inside.
Small, delicate little oranges that said "Mini Honey Oranges."
So I bought a box.
And after ONLY ONE I was a convert.
As in - I will NOW ONLY EAT mini-honey Christmas oranges! (My little black dog has also decided these are a HIT)

How Can A Customer Change Long-Term Habits So Quickly?
Easy. You try something better.
These new little oranges not only taste better, they have thinner skin, less waste, no seeds and the flavor is out of this world.
Plus - they are darn cute! (My niece informed me when she saw the oranges that I definitely am the coolest aunt EVER)

What Needs To Be "Mini-Oranged" In YOUR Business?
Listen - Christmas oranges just aren't that exciting.
But they have been MADE exciting by changing it up.
I didn't even KNOW that I needed mini-oranges until I had one. (Now I've switched
a 42-year old Christmas habit!)

What Else Have I Changed My Mind On?
• Spanx vs normal Lycra nylons
• Nailpolish remover in a jar with a sponge vs the bottle and Kleenex
• A rhinestone stapler vs a boring one
• Blow Driers with retractable cords vs wrapping a cord 10x
• Oooooh the list goes on and on lady!
I really don't care if you think you have a boring product or service.
You need to change it up. (And SOON I might add!) Your business depends on it!

Customers Are Wanting What They Didn't Know They Wanted...
Sip your tea and think about THAT for a few minutes.
I Double Diva Dare you to give your products and services a TWIST.
Your bank account will thank you.
So there.
Love From Your Bossy Sales Diva and Her Orange-Eating Dog...
Kim

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