Do Your Clients Think You're A Grudge?
Do Your Clients Think You're A Grudge?
I HATE going to the dentist.
Now I KNOW everyone says that.
However, as a kid - I had a small mouth and a dentist with a hand the size of a turkey platter.
I've had dentists start drilling when the freezing wasn't complete. I've had to leave the dentist's office during an emergency evacuation (they thought there was a fire)...while I was medicated, with no elevator and 10 flights of stairs to stagger down.
And the last root canal left me with 20 cold sores (I ended up being allergic to their gloves!)
I told the dental hygienist that "I'd rather have a Pap test than get my teeth cleaned."
Yes - I HATED going to the dentist.
Until today. (Wait for the rest of the story in suspense will ya?)
What Is A Grudge Product/Service?
It's simple really. A grudge product/service is when you HAVE to spend money on something that you really would rather NOT HAVE TO spend money on. In fact... if you had it your way - you'd never spend a CENT on a grudge product or service again.
For example:
• Dentists, doctors, bankers, insurance people
• Realtors, plastic surgeons, a new furnace
• Funeral services, dating services, plumbers and cable
• Mortgages, utility bills, oil changes, groceries
• Nylons, fuel, your daughter's piano lessons
• Car maintenance, bras, wrinkle cream
• Sales training, marketing supplies, a website
• And oh my - the list is endless!
Why is the list endless? Because for each of us - a GRUDGE product or service will be different.
My sister loves grocery shopping but she hates shoe shopping. I'd rather eat the shoe than grocery shop.
My girlfriend loves buying wood from Home Depot. The only wood I buy is in my nail file.
My boyfriend loves getting his teeth cleaned and well...I already told you what I'd rather do!
Are YOU A Grudge To Your Customer?
There actually aren't too many products out there that don't fall into the Grudge category.
You may love manicures but your best friend may resent the time it takes. A true NON - GRUDGE experience is when people love, love, love buying from you all of the time.
But remember - when you're a GRUDGE you're going to have WORK HARDER to make the experience of BUYING YOU less painful and more satisfying.
I Have A Dentist Who Understands He's A Grudge!
So Frank (my new dentist) looks at my file, looks at me and says...
"Let me guess - you hate dentists right?"
I really couldn't respond as all the saliva in my mouth had left from the FEAR OF THE DRILL. (Truly - I couldn't have whistled or swallowed a cracker for all the shoes in the world!)
Then he said this...
"I totally understand. I hate them too. My last dentist was a total jerk."
And then he gave me a ton of options, explained everything to me in detail, didn't make me feel guilty and he was super funny.
What sealed the deal?
"If you want Kim- have a glass of wine before you show up - just get someone else to drive!"
He just became my favorite grudge.
So there.
Love From Your Bossy Sales Diva,
Kim
Do Your Clients Think Youre A Grudge - To learn more about this author, visit Kim Duke's Website.
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OK - I have a confession to make.
I HATE going to the dentist.
Now I KNOW everyone says that.
However, as a kid - I had a small mouth and a dentist with a hand the size of a turkey platter.
I've had dentists start drilling when the freezing wasn't complete. I've had to leave the dentist's office during an emergency evacuation (they thought there was a fire)...while I was medicated, with no elevator and 10 flights of stairs to stagger down.
And the last root canal left me with 20 cold sores (I ended up being allergic to their gloves!)
I told the dental hygienist that "I'd rather have a Pap test than get my teeth cleaned."
Yes - I HATED going to the dentist.
Until today. (Wait for the rest of the story in suspense will ya?)
What Is A Grudge Product/Service?
It's simple really. A grudge product/service is when you HAVE to spend money on something that you really would rather NOT HAVE TO spend money on. In fact... if you had it your way - you'd never spend a CENT on a grudge product or service again.
For example:
• Dentists, doctors, bankers, insurance people
• Realtors, plastic surgeons, a new furnace
• Funeral services, dating services, plumbers and cable
• Mortgages, utility bills, oil changes, groceries
• Nylons, fuel, your daughter's piano lessons
• Car maintenance, bras, wrinkle cream
• Sales training, marketing supplies, a website
• And oh my - the list is endless!
Why is the list endless? Because for each of us - a GRUDGE product or service will be different.
My sister loves grocery shopping but she hates shoe shopping. I'd rather eat the shoe than grocery shop.
My girlfriend loves buying wood from Home Depot. The only wood I buy is in my nail file.
My boyfriend loves getting his teeth cleaned and well...I already told you what I'd rather do!
Are YOU A Grudge To Your Customer?
There actually aren't too many products out there that don't fall into the Grudge category.
You may love manicures but your best friend may resent the time it takes. A true NON - GRUDGE experience is when people love, love, love buying from you all of the time.
But remember - when you're a GRUDGE you're going to have WORK HARDER to make the experience of BUYING YOU less painful and more satisfying.
I Have A Dentist Who Understands He's A Grudge!
So Frank (my new dentist) looks at my file, looks at me and says...
"Let me guess - you hate dentists right?"
I really couldn't respond as all the saliva in my mouth had left from the FEAR OF THE DRILL. (Truly - I couldn't have whistled or swallowed a cracker for all the shoes in the world!)
Then he said this...
"I totally understand. I hate them too. My last dentist was a total jerk."
And then he gave me a ton of options, explained everything to me in detail, didn't make me feel guilty and he was super funny.
What sealed the deal?
"If you want Kim- have a glass of wine before you show up - just get someone else to drive!"
He just became my favorite grudge.
So there.
Love From Your Bossy Sales Diva,
Kim
Do Your Clients Think Youre A Grudge - To learn more about this author, visit Kim Duke's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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