EEK! Are You Making These 4 Naked Emperor Mistakes?
EEK! Are You Making These 4 Naked Emperor Mistakes?
Well if you are - I want you to remember the childhood story "The Emperor's New Clothes"
I'll refresh your memory.
The Emperor Was Naked, Nervous and a Nit-Wit!
This is a story written by Hans Christian Andersen. Here's the short version from Answers.com
"An emperor hires 2 tailors who promise to make him a set of remarkable new clothes that will be invisible to anyone who is either incompetent or stupid.
When the emperor goes to see his new clothes, he sees nothing at all -- for the tailors are swindlers and there AREN'T any clothes.
Afraid of being judged incompetent or stupid, the emperor pretends to be delighted with the new clothes and "wears" them in a grand parade through the town. Everyone else also pretends to see them, until a child yells out, "He hasn't got any clothes on!"
So why did people do this even though they knew better?
Welllll - EVERYONE ELSE was doing it and they didn't want to stand out and look stupid in the eyes of others.
Hmmm - let me ask you a few questions to see if you're An Emperor With No Clothes!
Are you:
• Still cold calling and interrupting people? (Like they have the TIME for that!)
• Basing your sales strategies on VOLUME vs Finesse?
• Buying advertising and hoping it will be the magic pill?
• Using one method to attract sales?
I know. Scary isn't it?
Listen.
You've GOT to QUIT doing things the Good Old Boys Way. Those days are over!
Are YOU Making These Naked Emperor Mistakes?
Mistake #1:
What is scarce in today's world?
TIME.
So by interrupting potential customers with cold calls - all you're doing is annoying the heck out of them. I never return cold calls.
Mistake #2:
You'll waste a whole lot of money and time trying to get every customer out there to notice you. Who is the type of customer who generates MOST OF YOUR SALES?
Mistake #3:
Unless you have a massive advertising budget - you cannot BUY your customer's attention. Think smaller, niche markets instead.
Mistake #4:
You cannot rely on ONE METHOD of bringing in sales. It is the kiss of death. Your customers are not all the same!
Just because something has ALWAYS BEEN DONE one way doesn't mean its right.
• People at one time thought the world was flat too.
• They also thought that women shouldn't have the right to vote.
• Or that it was OK to smoke a cigarette in the office and blow the smoke in someone's face.
Things change. We wise up. Thank goodness!
So smarten up!
(My mother's favorite phrase)
Take a good hard look.
The Emperor has no clothes. The Emperor has no clothes. The Emperor has no clothes.
And YOU need to start changing how you sell NOW.
So there.
Love From Your Bossy Sales Diva,
Kim
EEK Are You Making These 4 Naked Emperor Mistakes - To learn more about this author, visit Kim Duke's Website.
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Are you still trying to sell like the Good Old Boys Club?
Well if you are - I want you to remember the childhood story "The Emperor's New Clothes"
I'll refresh your memory.
The Emperor Was Naked, Nervous and a Nit-Wit!
This is a story written by Hans Christian Andersen. Here's the short version from Answers.com
"An emperor hires 2 tailors who promise to make him a set of remarkable new clothes that will be invisible to anyone who is either incompetent or stupid.
When the emperor goes to see his new clothes, he sees nothing at all -- for the tailors are swindlers and there AREN'T any clothes.
Afraid of being judged incompetent or stupid, the emperor pretends to be delighted with the new clothes and "wears" them in a grand parade through the town. Everyone else also pretends to see them, until a child yells out, "He hasn't got any clothes on!"
So why did people do this even though they knew better?
Welllll - EVERYONE ELSE was doing it and they didn't want to stand out and look stupid in the eyes of others.
Hmmm - let me ask you a few questions to see if you're An Emperor With No Clothes!
Are you:
• Still cold calling and interrupting people? (Like they have the TIME for that!)
• Basing your sales strategies on VOLUME vs Finesse?
• Buying advertising and hoping it will be the magic pill?
• Using one method to attract sales?
I know. Scary isn't it?
Listen.
You've GOT to QUIT doing things the Good Old Boys Way. Those days are over!
Are YOU Making These Naked Emperor Mistakes?
Mistake #1:
What is scarce in today's world?
TIME.
So by interrupting potential customers with cold calls - all you're doing is annoying the heck out of them. I never return cold calls.
Mistake #2:
You'll waste a whole lot of money and time trying to get every customer out there to notice you. Who is the type of customer who generates MOST OF YOUR SALES?
Mistake #3:
Unless you have a massive advertising budget - you cannot BUY your customer's attention. Think smaller, niche markets instead.
Mistake #4:
You cannot rely on ONE METHOD of bringing in sales. It is the kiss of death. Your customers are not all the same!
Just because something has ALWAYS BEEN DONE one way doesn't mean its right.
• People at one time thought the world was flat too.
• They also thought that women shouldn't have the right to vote.
• Or that it was OK to smoke a cigarette in the office and blow the smoke in someone's face.
Things change. We wise up. Thank goodness!
So smarten up!
(My mother's favorite phrase)
Take a good hard look.
The Emperor has no clothes. The Emperor has no clothes. The Emperor has no clothes.
And YOU need to start changing how you sell NOW.
So there.
Love From Your Bossy Sales Diva,
Kim
EEK Are You Making These 4 Naked Emperor Mistakes - To learn more about this author, visit Kim Duke's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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