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Guest post by: Kim Duke Become an Author

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My dad has a saying:
"Most people are like chickens.
They don't like their feathers ruffled - it flusters them."
I would bet you're acting like a chicken right now.
Lots of squawking and not too much action.
But Chicken Little - the sky isn't falling and your parade doesn't have to be rained on either.
You're Acting Flustered And It's Hurting Your Sales
Lots of things are happening out there.
• Changes in the economy.
• Changes in politics.
• Changes in technology.
• Changes in how customers react.
• Changes in sales and marketing.
And all this change is ruffling your feathers and you're feeling a little flustered aren't you?
Well Here Is Some Sales Diva Advice For You
Are you ready? It's REALLY ENLIGHTENING!
Settle down. Get a grip. Smarten up.
Hate to break it to you cupcake but CHANGE IS A CONSTANT.
And quite frankly, you need to be more flexible.
Your Pity Party Is Now Officially Over
The business environment is always in a state of flux. So it is up to you to
decide the pro-active directions, activities and attitudes that are best for your business.
And being flustered stops you from being focused on what is really important.
This is the year for you to get your act together and create strong relationships
with your customers and potential customers. It's the year for invention, re-invention, moving forward, carving away what doesn't fit and adding what does.
But it all has to start with you lady.
Settle down. Get a grip. Smarten up.
Which means what?
• Finally deciding which niche customer you serve best.
• Invest in an assistant so you don't do everything yourself.
• Putting a marketing plan in place.
• Getting your revenue and expense projections done NOW.
• Create a follow-up plan for customers.
• Create a referral plan so you don't grow your biz the hard way.
• Updating your sales and marketing materials.
• Raising your rates
• Improving your products and services
• Stopping the whining - really - it is boring everyone!
So make a choice. Get out of the Pity Party thinking of...
"I am feeling so flustered, overwhelmed, busy, confused, I don't have any money, I don't have any time, the competition is brutal, all the good customers are taken, the economy is terrible, blah, blah, blah."
Yawn.
You know better. So start doing better.
So there.
Love From Your Bossy Sales Diva,
Kim

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