The Most Bizarre Old School Sales Rule EVER
The Most Bizarre Old School Sales Rule EVER
But even with the name of The Sales Divas, a purple website, an ezine called Pearls of Wisdom and with alllllll of the marketing language and images geared to women...I had this major tagline on my first website:
"Savvy, sassy sales advice for anyone who sells."
What a dork.
For about 12 months I still thought "Wellll - I don't want to tick the guys off."
And then I quickly realized "To heck with it - my MAIN FOCUS is WOMEN so why try to keep everyone happy" and I changed my marketing materials forever.
Are You Making The Bizarre Old School Rule Of Keeping Everyone Happy?
I had a friend years ago give me some very bad advice (thank goodness I didn't pay attention to it)
"Kim, when you're first in business - no matter what they ask for - say YES."
I think that is a bizarre recipe for disaster. It is also the Old School Rule of Selling that is out-dated, WRONG and definitely NOT for you!
You can't possibly position yourself as an expert within your field if you're offering a million options (that don't have anything to do with each other!)
And yet I see this happen over and over again with new businesses.....as well as with companies that are feeling the cash crunch.
Don't go there lady!
Now is the time to have a very clear idea of who you serve best and who will PAY what you charge.
Don't muddy the waters and try to be something for everyone. It's a very quick way to go broke.
A Confused Mind Always Says No.
It's the truth.
If we don't really "get" what someone is offering - we tend to back off. Too risky.
Or if you are someone who is selling a million different things - the customer tends to think "They aren't successful at anything."
Ask yourself this question:
What am I doing that is currently confusing my customers?
Take A Look!
Now I'm someone who offers High Speed Sales Stiletto Camps, The Sales Bra Booster, Audio CDs with lipstick writing on the front, a book called Tickled Pink etc.
I love men - however, I know that it is the women entrepreneurs of the world who I can help the most.
I think you need to figure out WHO you want to help the most lady and QUIT trying to be something for everyone.
It's your turn.
So there.
Love From Your Bossy Sales Diva,
Kim
The Most Bizarre Old School Sales Rule EVER - To learn more about this author, visit Kim Duke's Website.
Like this article? Share it with your friends
When I started The Sales Divas years ago - I knew I wanted to help women entrepreneurs and women salespeople achieve massive success. (I've never been one to do things in a small way!)
But even with the name of The Sales Divas, a purple website, an ezine called Pearls of Wisdom and with alllllll of the marketing language and images geared to women...I had this major tagline on my first website:
"Savvy, sassy sales advice for anyone who sells."
What a dork.
For about 12 months I still thought "Wellll - I don't want to tick the guys off."
And then I quickly realized "To heck with it - my MAIN FOCUS is WOMEN so why try to keep everyone happy" and I changed my marketing materials forever.
Are You Making The Bizarre Old School Rule Of Keeping Everyone Happy?
I had a friend years ago give me some very bad advice (thank goodness I didn't pay attention to it)
"Kim, when you're first in business - no matter what they ask for - say YES."
I think that is a bizarre recipe for disaster. It is also the Old School Rule of Selling that is out-dated, WRONG and definitely NOT for you!
You can't possibly position yourself as an expert within your field if you're offering a million options (that don't have anything to do with each other!)
And yet I see this happen over and over again with new businesses.....as well as with companies that are feeling the cash crunch.
Don't go there lady!
Now is the time to have a very clear idea of who you serve best and who will PAY what you charge.
Don't muddy the waters and try to be something for everyone. It's a very quick way to go broke.
A Confused Mind Always Says No.
It's the truth.
If we don't really "get" what someone is offering - we tend to back off. Too risky.
Or if you are someone who is selling a million different things - the customer tends to think "They aren't successful at anything."
Ask yourself this question:
What am I doing that is currently confusing my customers?
Take A Look!
Now I'm someone who offers High Speed Sales Stiletto Camps, The Sales Bra Booster, Audio CDs with lipstick writing on the front, a book called Tickled Pink etc.
I love men - however, I know that it is the women entrepreneurs of the world who I can help the most.
I think you need to figure out WHO you want to help the most lady and QUIT trying to be something for everyone.
It's your turn.
So there.
Love From Your Bossy Sales Diva,
Kim
The Most Bizarre Old School Sales Rule EVER - To learn more about this author, visit Kim Duke's Website.
Like this article? Share it with your friends
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 The Most Bizarre Old School Sales Rule EVER
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| I had a friend years ago give me some very bad advice (thank goodness I didn't pay attention to it)
"Kim, when you're first in business - no matter what they ask for - say YES."
I think that is a bizarre recipe fo... |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dr. John OdaJohn Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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 Kim Duke (Visit Kim's Website) P.S. Can you please give a Sales Diva a hand? I want to DOUBLE my database this year and I need your help! Can you please send this on to ALL of your fabulous women in biz friends TODAY? Tell them they get a treat for signing up at www.salesdivas. com Thanks!!! Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report "The 5 Biggest Sales Mistakes Women Make" at www.salesdivas. com You can listen to her podcasts at www.sale sdivas.libsyn.com
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