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Yawn..Do Your Customers Think You're Dull?

Written by: Kim Duke

Article Overview: Well - it really breaks another big rule of SELLING. When you're dull - you're not different. When you're not different (with something that is important to your customer) -they feel that you're exactly like your competitor.

Yawn..Do Your Customers Think You're Dull?

Yawn...Do Your Customers Think You're Dull?
________________________________________
One of the most important rules I learned after spending 15 years selling national television advertising is:
If You're Dull Customers Don't Buy
Why?
Well - it really breaks another big rule of SELLING. When you're dull - you're not different.
When you're not different (with something that is important to your customer) -they feel that you're exactly like your competitor.
And then?
They either DON'T BUY at all....or they choose someone else who is more exciting and relevant....
...or they GRIND YOU ON PRICE.
So if you have a potential customer right now who is focusing on price with you....I can guarantee one thing.
You're Dull. Dull. Dull.

What Is THE Most Important Emotion In Sales?
Curiosity.
If your customer isn't curious about what you offer and how it can help them...then lady -they don't care:
• How brilliant you are
• How many awards you've won
• How many books you've written
• How much money you make
• About your fabulous benefits or features
• Guarantees
• Blah, Blah, Blah

So if you're not making people curious with your marketing materials, your style, your sales proposals and with your product or service then these are the 2 emotions you are creating in your customers:
1) Boredom
2) Anger
And that doesn't exactly help you have an over-flowing bank account.
My Diva Dare For You?
Go over EVERYTHING YOU SELL in the next 4 days. I mean everything.
If I didn't know you - would I be curious about what you sell?
Or would I think you're the Mayor of Dullsville?
It's time for you to break free don't you think?
So there.
Love From Your Bossy Sales Diva,
Kim

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Article Tags: anger, blah, boredom, competitor, curiosity, diva, emotion, emotions, fabulous benefits, guarantees, how much money, marketing materials, national television, proposals, television advertising



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