Yawn..Do Your Customers Think You're Dull?
Yawn..Do Your Customers Think You're Dull?
________________________________________
One of the most important rules I learned after spending 15 years selling national television advertising is:
If You're Dull Customers Don't Buy
Why?
Well - it really breaks another big rule of SELLING. When you're dull - you're not different.
When you're not different (with something that is important to your customer) -they feel that you're exactly like your competitor.
And then?
They either DON'T BUY at all....or they choose someone else who is more exciting and relevant....
...or they GRIND YOU ON PRICE.
So if you have a potential customer right now who is focusing on price with you....I can guarantee one thing.
You're Dull. Dull. Dull.
What Is THE Most Important Emotion In Sales?
Curiosity.
If your customer isn't curious about what you offer and how it can help them...then lady -they don't care:
• How brilliant you are
• How many awards you've won
• How many books you've written
• How much money you make
• About your fabulous benefits or features
• Guarantees
• Blah, Blah, Blah
So if you're not making people curious with your marketing materials, your style, your sales proposals and with your product or service then these are the 2 emotions you are creating in your customers:
1) Boredom
2) Anger
And that doesn't exactly help you have an over-flowing bank account.
My Diva Dare For You?
Go over EVERYTHING YOU SELL in the next 4 days. I mean everything.
If I didn't know you - would I be curious about what you sell?
Or would I think you're the Mayor of Dullsville?
It's time for you to break free don't you think?
So there.
Love From Your Bossy Sales Diva,
Kim
YawnDo Your Customers Think Youre Dull - To learn more about this author, visit Kim Duke's Website.
Like this article? Share it with your friends
Yawn...Do Your Customers Think You're Dull?
________________________________________
One of the most important rules I learned after spending 15 years selling national television advertising is:
If You're Dull Customers Don't Buy
Why?
Well - it really breaks another big rule of SELLING. When you're dull - you're not different.
When you're not different (with something that is important to your customer) -they feel that you're exactly like your competitor.
And then?
They either DON'T BUY at all....or they choose someone else who is more exciting and relevant....
...or they GRIND YOU ON PRICE.
So if you have a potential customer right now who is focusing on price with you....I can guarantee one thing.
You're Dull. Dull. Dull.
What Is THE Most Important Emotion In Sales?
Curiosity.
If your customer isn't curious about what you offer and how it can help them...then lady -they don't care:
• How brilliant you are
• How many awards you've won
• How many books you've written
• How much money you make
• About your fabulous benefits or features
• Guarantees
• Blah, Blah, Blah
So if you're not making people curious with your marketing materials, your style, your sales proposals and with your product or service then these are the 2 emotions you are creating in your customers:
1) Boredom
2) Anger
And that doesn't exactly help you have an over-flowing bank account.
My Diva Dare For You?
Go over EVERYTHING YOU SELL in the next 4 days. I mean everything.
If I didn't know you - would I be curious about what you sell?
Or would I think you're the Mayor of Dullsville?
It's time for you to break free don't you think?
So there.
Love From Your Bossy Sales Diva,
Kim
YawnDo Your Customers Think Youre Dull - To learn more about this author, visit Kim Duke's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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