Yawn...Do Your Customers Think You're Dull?
________________________________________
One of the most important rules I learned after spending 15 years selling national television advertising is:
If You're Dull Customers Don't Buy
Why?
Well - it really breaks another big rule of SELLING. When you're dull - you're not different.
When you're not different (with something that is important to your customer) -they feel that you're exactly like your competitor.
And then?
They either DON'T BUY at all....or they choose someone else who is more exciting and relevant....
...or they GRIND YOU ON PRICE.
So if you have a potential customer right now who is focusing on price with you....I can guarantee one thing.
You're Dull. Dull. Dull.
What Is THE Most Important Emotion In Sales?
Curiosity.
If your customer isn't curious about what you offer and how it can help them...then lady -they don't care:
• How brilliant you are
• How many awards you've won
• How many books you've written
• How much money you make
• About your fabulous benefits or features
• Guarantees
• Blah, Blah, Blah
So if you're not making people curious with your marketing materials, your style, your sales proposals and with your product or service then these are the 2 emotions you are creating in your customers:
1) Boredom
2) Anger
And that doesn't exactly help you have an over-flowing bank account.
My Diva Dare For You?
Go over EVERYTHING YOU SELL in the next 4 days. I mean everything.
If I didn't know you - would I be curious about what you sell?
Or would I think you're the Mayor of Dullsville?
It's time for you to break free don't you think?
So there.
Love From Your Bossy Sales Diva,
Kim
Yawn..Do Your Customers Think You're Dull? - To learn more about this author, visit Kim Duke's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Yawn..Do Your Customers Think You're Dull?
|
| |
Well - it really breaks another big rule of SELLING. When you're dull - you're not different.
When you're not different (with something that is important to your customer) -they feel that you're exactly like your...
|
|
Real Work at Home Jobs - Why Cant You Find One?
|
| |
With the rise of work at home opportunists comes more real work at home jobs. But before you start throwing your hats up in the air consider what youre about to read very carefully.
The supply will probably never ...
|
|
Interdepartmental Collaboration
|
| |
This is an article about the struggles of organizations to collaborate. Many compete, rather than work together as teams. Many of the issues are caused by different goals and expectations and the impacts of competin...
|
|
Don’t Neglect This Part of Your Business
|
| |
If you’ve been so busy working in your business that you have forgotten about yourself, it’s time to stop and assess the situation.
|
|
Add Extras for Excitement: Five proven ways to add verve to your verbiage
|
| |
Business writing today is often technical, flat and boring. Learn to tell better stories by adding techniques borrowed from professional writers. Your readers will appreciate the extra effort. They're more likely...
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Kim Duke
(Visit Kim's Website)
Kim Duke, The Sales Diva, provides savvy,
sassy sales training for women small biz
owners and entrepreneurs. Kim works with
clients internationally, showing them The
Sales Diva secrets to success! Sign up for
her saucy and smart FREE e-zine and
receive her FREE Bonus Report "The 5
Biggest Sales Mistakes Women Make" at www.salesdivas.
com You can listen to her podcasts at
www.sale
sdivas.libsyn.com
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
