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Guest post by: Lisa Manyon Become an Author

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By now you should know headlines are the most important part of copy. At least when it comes to drawing your readers in and keeping them interested. Here are four quick ways to craft compelling headlines; offer a solution, tell readers how to do it, ask a question or give a quantifiable number. All of these techniques draw your customer in, engaging them in the sales process. Since headlines are so important, it's suggested (and often practiced by copywriting experts) that you should write 50 to 100 headlines before choosing the right one but this isn't always possible (unless you have the Red Hot Copy Headline Creator -which I highly recommend) - especially when you're in a rush. Here are four ways to supercharge your headlines in a hurry. Remember these are starting points - you'll want to juice your headlines up even more to excite and entice your readers.

1) Offer a solution ~

For example: If you don't have time to cook, let us do it for you!

Offering a solution solves your prospects' problems, making it more likely customers will respond.

2) Tell them how ~

How to lose 10 pounds in one week without crazy diets or excessive exercise.

By explaining how your prospect can do something of significance you'll pique their curiosity. Promise a benefit and make sure you can keep your promises.

3) Ask a question ~

Do you want to save money so you can stretch your dollar further in this economy?

Questions engage the consumer. They have to think about the answer and if it's something they're interested in they'll read on (so choose your questions wisely). Make your questions provocative to engage the brain.

4) Give a number ~ 3 Ways we can save you money today without sacrificing your quality of life.

Quantifiable results are appealing. Offering numbered steps or actionable and measurable results based products or services helps show consumers how they will benefit.

Don't forget to punch your headline up with a pre-head or a sub-head for extra impact.

For example:

A pre-head to attract a specific segment of your market:

Attention Single Moms Who Need Help Making Ends Meet ~

Headline: 3 Ways we can save you money today without sacrificing your quality of life.

A sub-head to support the content of the headline:

"Finally there's a system to uncover extra money to create a savings plan without cutting ANYTHING from your current budget."

Again, these are simply basic suggestions and serve as a guide for juicer headlines. Be sure to take your time and play around with the format that works best for your product, services or offer. Take a minute to review your headlines today.

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