5 Juicy Tips to Quickly Create Headlines that Draw Your Readers in & Move them Towards the Sale (hint: this means more money for you).
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Free PDF Download Your Strategy For Crafting Compelling Copy Depends on Placement & Message - By Lisa Manyon |
By now you should know headlines are the most important part of copy. At least when it comes to drawing your readers in and keeping them interested. Here are four quick ways to craft compelling headlines; offer a solution, tell readers how to do it, ask a question or give a quantifiable number. All of these techniques draw your customer in, engaging them in the sales process. Since headlines are so important, it's suggested (and often practiced by copywriting experts) that you should write 50 to 100 headlines before choosing the right one but this isn't always possible (unless you have the Red Hot Copy Headline Creator -which I highly recommend) - especially when you're in a rush. Here are four ways to supercharge your headlines in a hurry. Remember these are starting points - you'll want to juice your headlines up even more to excite and entice your readers.
1) Offer a solution ~
For example: If you don't have time to cook, let us do it for you!
Offering a solution solves your prospects' problems, making it more likely customers will respond.
2) Tell them how ~
How to lose 10 pounds in one week without crazy diets or excessive exercise.
By explaining how your prospect can do something of significance you'll pique their curiosity. Promise a benefit and make sure you can keep your promises.
3) Ask a question ~
Do you want to save money so you can stretch your dollar further in this economy?
Questions engage the consumer. They have to think about the answer and if it's something they're interested in they'll read on (so choose your questions wisely). Make your questions provocative to engage the brain.
4) Give a number ~ 3 Ways we can save you money today without sacrificing your quality of life.
Quantifiable results are appealing. Offering numbered steps or actionable and measurable results based products or services helps show consumers how they will benefit.
Don't forget to punch your headline up with a pre-head or a sub-head for extra impact.
For example:
A pre-head to attract a specific segment of your market:
Attention Single Moms Who Need Help Making Ends Meet ~
Headline: 3 Ways we can save you money today without sacrificing your quality of life.
A sub-head to support the content of the headline:
"Finally there's a system to uncover extra money to create a savings plan without cutting ANYTHING from your current budget."
Again, these are simply basic suggestions and serve as a guide for juicer headlines. Be sure to take your time and play around with the format that works best for your product, services or offer. Take a minute to review your headlines today.
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Free PDF Download Your Strategy For Crafting Compelling Copy Depends on Placement & Message - By Lisa Manyon |
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About the Author: Lisa Manyon RSS for Lisa's articles - Visit Lisa's website Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. A Professional Copywriter, Marketing Strategist and Published Author, she's a master of matching your message to market via copywriting and publicity strategies. Manyon offers copywriting, coaching and consulting services. Lisa received the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition, a leadership venture housed at the George Washington University School of Business, Center for Entrepreneurial Excellence & the world's largest women's digital library of role models & mentors. She's featured as a success story in The Well-Fed Writer and is a published author in the book Success Rituals 2.O -Winning Habits of High-Achieving Women: How she does it and you can too. Manyon publishes a free monthly ezine Manyon's Musings and offers a complimentary Copywriting Action Plan. For more information or to schedule an interview visit www.WriteOnCreative.com. Click here to visit Lisa's website. Branding and Business Identity Image is Everything What Customers Really Want Why Finding the RIGHT Copywriter Matters How to Turn Prospects Into Paying Clients by Shifting Your Focus How to Choose Business Success Instead of Failure Are You Selling What Your Customers Want to Buy |
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