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Article Marketing Tips & Techniques

Guest post by: Lisa Manyon

Article Overview: Just One Article Can Make a Difference (but don’t stop there…)

Article Marketing Tips & Techniques

Article Marketing is here to stay. In fact, it’s one of the quickest ways to gain notoriety on the web, get picked up in various publications, increase ezine (electronic newsletter) subscriptions and boost the “I’ve heard about you somewhere” factor.

If you are not currently including article marketing in your plan, here are some quick tips and techniques to get you started.

1. EVERYONE is an expert at something. What knowledge can you leverage to help others and increase interest in your products or services?
2. Creating articles is a cost effective way to market your business. Think about it, you can re-purpose the content (for example: I first publish articles in my ezine and then post them on my blog and article marketing sites once my ezine subscribers have the privilege of reading them first).
3. Each article includes a signature block. This is where you tout your expertise and include a link to drive traffic to your website or email address.
4. Invest in an editor or proofreader before you submit your articles.
5. Hire a virtual assistant to submit your articles to various article marketing directories (my favorite is ezinearticles.com).

Once you’ve written, proofed and submitted your articles, the web begins working for you. You can access article statistics on ezinearticles.com and see how many people are accessing your valuable information. Believe it or not, even the presence of one article in the world of online article marketing can help make you a difference. Of course, the more articles you submit, the more web traffic and exposure you’ll receive.

If you’re curious about how article marketing can help you but don’t have time to investigate the platform let alone write the article, consider investing in a ghostwriter to do it for you. Just make sure the writer can capture your voice and represent your business in support of your brand.

More and more busy entrepreneurs and business owners are investing in copywriters to boost their business. For many, it just makes good business sense. After all, we should all focus on what we do best and outsource the rest!

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Article Tags: article marketing, blog, business owners, copywriters, electronic newsletter, email address, ezine subscribers, ghostwriter, newsletter subscriptions, notoriety, presence, privilege, proofreader, signature block, statistics, virtual assistant, web traffic



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: How to Promote Your Business Online - Thanks for the list ZekeLL , I use many of these ways to promote my online business and am looking into using more of them. I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks. Take care, Carol


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