|
|
Like this article? PLEASE +1 it! |  |
|
Audio & Video Visibility to Support Your Brand Integrity
| Guest post by: Lisa Manyon |
Article Overview: Are you using audio and video to build relationships, increase sales and support your brand integrity?
 |
Free Download - Your Strategy For Crafting Compelling Copy Depends on Placement & Message By Lisa Manyon |
Audio & Video Visibility to Support Your Brand Integrity
While audio and video are not new to the marketing mix, the demand for quality and thoughtful messages is increasing rapidly. Personally, I believe quality video and audio are an integral part of maintaining brand integrity.
Here's what I mean. As business owners we put a lot of time, thought and research into creating our brands. Some marketers own a personal brand, others a corporate brand and really savvy marketers embrace co- branding.
To break it down further I'll give a layman's definition of a brand.
Brand: The overall impression and experience that your customers receive from your business.
This definition seems to demystify the concept of branding for most people. Simply put your brand is an extension of your business and your brand integrity is EVERYTHING you do to enhance your customer's experience.
Brand integrity extends to your logo, marketing, copy, website, ads, social networking, shopping transactions, audio and yes, your videos.
We've all seen random home videos with inconsistent messages, poor lighting, clutter filled backgrounds and more...You know what I'm talking about. And, while some of these videos may be generating some results. What people aren't saying (at least to your face) is how the shoddy productions are affecting brand integrity which is a true disservice to your customers, your particular industry, the creator of the video, your business and your brand.
I'm not suggesting that videos and audio shouldn't be used. I'm just suggesting that if you're going to infuse your brand with visual imagery it should really support your brand integrity. Sometimes that means investing in your brand by hiring video experts or at the very least quality home video equipment (it doesn't have to be super expensive but it does have to capture you in your best light).
Incorporating video and audio in sales letters and other marketing materials creates a demand for copywriting to support social networking, internet marketing, radio, podcasting, television and viral video efforts in a way that also maintains brand integrity. So, when you're exploring your video options make sure you're paying just as much attention to content as you are quality.
It just makes sense that audio and video, when done correctly, results in increased sales, supports brand loyalty, builds stronger relationships and enhances your brand reputation. What are you doing to enhance yours?
Take Action Challenge:
Take inventory of your brand integrity today. Ask yourself:
· Is everything I'm doing for my business enhancing my customer's experience?
· Have I created any marketing, advertising or promotional materials that compromise my brand integrity?
· What one thing can I do today to enhance or repair my brand integrity?
Video Forensics: Standard Operating Procedures
How Social Proof Can Make or Break Your Business
Audio Evidence
Business Success Tip: Integrity & Reputation
Build Solid Relationships with Audio and Video to Truly Connect with Your Ideal Clients
Stand Out with Web Video
Five Components of a Great Marketing Video
Video Switch: Route video from multiple sources to a single display
Successful People Build Their Brand on Integrity
How to Create High Quality Screen Casts for the Web
How to put your videos on YouTube
Increase Your Business Visibility
The Different Types of Advertising Techniques
Personal Branding for Better Visibility
Use Online Audio to Make a More Personal Connection
Video Matrix Switch: Creates a Web like Pattern of Connections between Sources and Displays
HDMI Splitter: Relays Audio and Video over a single cable
Increased Website Visibility By Using Links
The Benefits of Public Relations
Pep Up Your Video Marketing Online
|
About the Author: Lisa Manyon RSS for Lisa's articles - Visit Lisa's website Click here to visit Lisa's website   Shortcuts to Copywriting Success How to Find Inspiration in the Work of Others The Secret to Sales Success and 5 Key Reasons Why This IS So Important Is Your Business Card Working for You 5 Double Readership Path Techniques to Increase The Effectiveness of Your Copy The Long Short of It Long Copy Versus Short Copy |
Related Forum Posts
Re: need pricing help please
- here's my opinion that was derived from the person I heard it from (Russell Brunson)
I view internet Marketing products as a Ladder.
At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($)
One-to-One Coaching ($$$$$$)
Workshops ($$$$$)
Teleseminars ($$$$)
Video($$$)
Audio ($$)
ebooks ($)
I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
Re: need pricing help please
- [quote="jvprosperity":t4htv1h6]here's my opinion that was derived from the person I heard it from (Russell Brunson)
I view internet Marketing products as a Ladder.
At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($)
One-to-One Coaching ($$$$$$)
Workshops ($$$$$)
Teleseminars ($$$$)
Video($$$)
Audio ($$)
ebooks ($)
I agree with this methodology mainly because of the convenience factor and value from the customers point of view.[/quote:t4htv1h6]
I also agree with this methodology, but sometimes some ebooks sell more in 2 digits. My 26 pages report sell for $9.77
Dramatized the product
- Tough one...
It's going to have t be a mix of different media.
1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print
2. Somehow I believe there will have to be Video of it being "dramatized"
3. People of influence will have to support or sponsor the product.
just some that came to mind..
Re: How do you earn trust with an online business?
- Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives.
This can be done via Video (hot right now), basic text, audio etc.
I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Re: Domain name sugestion
- Hi Anelly,
Support-Box.com sounds very good to me. Easy and catchy.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Kim Castle, Business Brand Creation
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
What I Really Want Is...
Presenting Yourself With Impact at Work
Small Business Internet Marketing
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.