Tweet

Build Solid Relationships with Audio and Video to Truly Connect with Your Ideal Clients

Guest post by: Lisa Manyon

Article Overview: It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it’s even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your ideal clients and each of them may respond differently depending on the medium you use. This means delivering the same message in different ways such as email, social media posts, direct mail, web copy and video and audio messages, is vital to marketing success.

Build Solid Relationships with Audio and Video to Truly Connect with Your Ideal Clients

Social proof and engagement are the name of the game when it comes to building relationships online. The "know, like and trust factor" are vital when clients are determining whether or not they will do business with you.

In general people are getting tired of hyped up sales tactics. They crave genuine connections and relationships with the people they choose to do business with. It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it's even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your ideal clients and each of them may respond differently depending on the medium you use.

This means delivering the same message in different ways such as email, social media posts, direct mail, web copy and video and audio messages, is vital to marketing success.

Incorporating video and audio in sales letters and other marketing materials creates a demand for copywriting to support radio, podcasting, television and viral video efforts. This means you'll need to craft your copy carefully and take into consideration how your ideal clients will receive, respond and digest your information. In short, there must be a cohesive strategy for all your messaging and that may vary depending on your marketing methods.

Although audio and video are not new to the marketing mix, the demand for quality and thoughtful messages is increasing rapidly. The random home videos and inconsistent messages we've seen to date will be replaced by savvy marketers with well-written and well-produced communications that more appropriately support serious brands and brand loyalty. Because clients are more demanding and discerning it means your marketing message needs to meet them where they are. With this change comes the need for strategic viral media campaigns and professional production guidance.

Clever copy helps position your businesses more professionally and this means you must carefully plan your copywriting and outlines for radio scripts, podcasts, audio broadcasts, viral videos, television ads, infomercials and interviews. This includes strategic planning for all mediums including interview techniques which are becoming an increasingly popular venue. Crafting leading questions to shape your message in this arena is vital.

It's time to pay close attention to how your business is being represented. The most progressive businesses insist upon carefully thought out plans, production, copy and partners to execute all of their marketing efforts.

•Do you have a plan and are you being consistent with your message?

•Is your message crafted appropriately for each medium you use?

•Are audio and video a regular part of your mix to build relationships with your ideal clients?

Related Articles
  How Social Proof Can Make or Break Your Business
  Video Matrix Switch: Creates a Web like Pattern of Connections between Sources and Displays
  What You Must Know Before Creating Your Copy
  Audio & Video Visibility to Support Your Brand Integrity
  Five Components of a Great Marketing Video
  The Power of Connecting
  What to do on Linkedin
  Video Is The New Post Card
  Share Movies, Videos, Music, Pics Among iPad, iPhone, iPod
  Show Them What You've Got With Online Video
  Stand Out with Web Video
  How to Work Exclusively with Ideal Clients
  3 Steps to Filling Your Pipeline with Eager Clients and Customers
  Video Forensics: Standard Operating Procedures
  3 Crucial Elements Every Money-Making Website MUST Have
  Top 10 Website Must-Have's for Holistic Practitioners
  Your Biggest Advantage
  The Marketing Pyramid: How to Find Your Ideal Client
  How to Create High Quality Screen Casts for the Web
  How to put your videos on YouTube

Article Tags: audio and video marketing, copy, copy writer, copywriting, internet marketing, Lisa Manyon



Related Forum Posts
Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
Re: Who Did You Learn Most From and Why? - Hi Martin, You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person. btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
Re: need pricing help please - [quote="jvprosperity":t4htv1h6]here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.[/quote:t4htv1h6] I also agree with this methodology, but sometimes some ebooks sell more in 2 digits. My 26 pages report sell for $9.77
Dramatized the product - Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..
Re: How do you earn trust with an online business? - Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives. This can be done via Video (hot right now), basic text, audio etc. I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Let's Skip the Offshore Horror Stories

Sales Courage and Resilience

Too Many Sales Reps Are Wimps

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.