Crafting Copy That Compels Your Customers to Act
Crafting Copy That Compels Your Customers to Act
One of the best pieces of advice I can offer when creating copy is to always include an offer, otherwise known as a call to action.
What do you want your customers to do? Don’t assume they’ll come to your website or storefront just because you’ve told them you’re there. Results driven advertising, marketing and promotions take more planning and effort than an “If I build it they will come” approach.
Give your prospects and customers a reason to support your business. Invite them in to your storefront, request they visit your website and be sure to ask them to take action by giving them a compelling reason to do so.
What are you “asking” your clients and prospects to do?
How often do you see a billboard, print ad or webpage that makes you scratch your head and wonder “what was that all about?” Think about radio and television ads for a moment. Do you ever wonder why advertisers invest in the so called clever and catchy campaigns with no clear message?
Advertisements designed to build top of the mind awareness without any clear call to action are called institutional ads. I’m not saying they don’t have their place. If you have an unlimited budget this can be effective. I’m simply making a case for the use of direct response tactics in all of your marketing efforts. Direct response ads get better results. They promote action. Isn’t that what marketing is really all about?
Take a moment to consider the types of marketing or advertisements you personally respond to. If you see an ad on television that is unclear do you immediately gravitate toward the brand being featured? Probably not. On the other hand if you see an ad with a specific offer, perhaps a solution to a problem you’ve been experiencing or an item that fills a need you have right now you’re more likely to take action.
Here’s an example: If you’re reading this article in Manyon’s Musings, at some point you decided to subscribe to my ezine. You were probably intrigued by the offer to deliver savvy marketing insights directly to your inbox at no cost to you. Undoubtedly you wanted to learn more about copywriting and marketing. I trust I’m delivering satisfactorily or you would have unsubscribed by now.
On the other hand if you’re reading this article on my blog, you may not be a subscriber yet. In that case I’d like to invite you to claim your gift subscription to Manyon’s Musings. Each month you’ll receive Savvy Marketing Insights delivered right to your inbox at zero charge - valued at $97 per month. Simply click on the “Grab Your Free Stuff” button in the top right hand corner of any page on my blog.
Crafting Copy That Compels Your Customers to Act - To learn more about this author, visit Lisa Manyon's Website.
Like this article? Share it with your friends
What are you asking?
One of the best pieces of advice I can offer when creating copy is to always include an offer, otherwise known as a call to action.
What do you want your customers to do? Don’t assume they’ll come to your website or storefront just because you’ve told them you’re there. Results driven advertising, marketing and promotions take more planning and effort than an “If I build it they will come” approach.
Give your prospects and customers a reason to support your business. Invite them in to your storefront, request they visit your website and be sure to ask them to take action by giving them a compelling reason to do so.
What are you “asking” your clients and prospects to do?
How often do you see a billboard, print ad or webpage that makes you scratch your head and wonder “what was that all about?” Think about radio and television ads for a moment. Do you ever wonder why advertisers invest in the so called clever and catchy campaigns with no clear message?
Advertisements designed to build top of the mind awareness without any clear call to action are called institutional ads. I’m not saying they don’t have their place. If you have an unlimited budget this can be effective. I’m simply making a case for the use of direct response tactics in all of your marketing efforts. Direct response ads get better results. They promote action. Isn’t that what marketing is really all about?
Take a moment to consider the types of marketing or advertisements you personally respond to. If you see an ad on television that is unclear do you immediately gravitate toward the brand being featured? Probably not. On the other hand if you see an ad with a specific offer, perhaps a solution to a problem you’ve been experiencing or an item that fills a need you have right now you’re more likely to take action.
Here’s an example: If you’re reading this article in Manyon’s Musings, at some point you decided to subscribe to my ezine. You were probably intrigued by the offer to deliver savvy marketing insights directly to your inbox at no cost to you. Undoubtedly you wanted to learn more about copywriting and marketing. I trust I’m delivering satisfactorily or you would have unsubscribed by now.
On the other hand if you’re reading this article on my blog, you may not be a subscriber yet. In that case I’d like to invite you to claim your gift subscription to Manyon’s Musings. Each month you’ll receive Savvy Marketing Insights delivered right to your inbox at zero charge - valued at $97 per month. Simply click on the “Grab Your Free Stuff” button in the top right hand corner of any page on my blog.
Crafting Copy That Compels Your Customers to Act - To learn more about this author, visit Lisa Manyon's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Lisa's articles
 | |
|
|  |
 |
|
Lisa Manyon Video - Lisa Manyon - Discover 7 Power-Packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of Your Products & Services
|
|
|
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Funding Worksheet Sample Credit Application Get 'em Good or Get 'em Gone! Make It Happen Write Marketing Plan |
|
 | ||
 |
Guide To ERP Software
Business Management Software | |
 |
Top 50 Business Plans
Top Business Plan Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||