|
|
Like this article? PLEASE +1 it! |  |
|
Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow
| Guest post by: Lisa Manyon |
Article Overview: Do you know what people read first - practically EVERYTIME they read your copy?
 |
Free Download - Your Strategy For Crafting Compelling Copy Depends on Placement & Message By Lisa Manyon |
Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow
So, you've already determined your copy (the written part of any marketing material) is the secret to sales success. Now, let's take it a step further.
Do you know what people read first - practically EVERYTIME they read your copy?
It's your headline. Studies have shown that your headline is the single most important part of any of your marketing, advertising and promotional materials. Think of it as your welcome mat, the tidbit you throw out there to entice people to want more.
Here are two quick examples:
A) Would you like to earn more money? Chances are this question piqued your interest if you're motivated by money.
B) How to make the world a better place in 5 easy, proven steps. If you're conscious entrepreneur, this may have piqued your interest.
These headlines could actually both use some more sizzle, but do you see where I'm going with this? You not only have to pique interest, you need to know who you're talking to and what motivates them or your readers won't take the next step - and in the case of copy - that's moving on to read your offer and the ultimately purchasing your product or service.
Headlines should illustrate an immediate result, solution or benefit and leave your audience wanting more. In fact, you headline should stand alone - make a statement of its own and lead your audience into the content. Create headlines to draw your audience in and then keep their interest with strong sales copy.
How strong are your headlines? Do they draw your readers in and leave them wanting more? Review your current copy with a fresh eye. Are your headlines working for you?
Create Headlines That Raise the Dead in Home Business
Writing Sales Letters and Pull your customer In.
Is Your Advertising Amoral?
Make Headlines
3 Ways to Makeover A Plain Headline Into An Irresistibly Gorgeous Head-turning Headline
|
About the Author: Lisa Manyon RSS for Lisa's articles - Visit Lisa's website Click here to visit Lisa's website   Business Breakthroughs Via Masterminds Discover the Hot Buttons of Your Ideal Client to Get Better Marketing Results 5 Juicy Tips to Quickly Create Headlines that Draw Your Readers in Move them Towards the Sale hint this means more money for you Website Wisdom If You Think You Can Just set it and forget it You Are WRONG Are You Offering Your Customers REAL Value |
Related Forum Posts
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: Quote of the Day - "People are not lazy. They simply have im
- Yesterday is History, Tomorrow is a mystery and Today is a gift –that is why we call it the present –Cherie Carter-Scott
My first working day
- Thank you very much for the comment!!
Today was my first working day on the project. I'll add everyday how the project is going
on the blog. I'm really tired. Tomorrow I'll got up at 7:00 AM to continue.
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Over work for the day
- Welcome trolley - I think we've all had days like that.
Tomorrow is a new day!
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
4 Building Blocks of an Effective Talent Management System
Simon Fuller Quotes
Lesson #3: “Tell ‘em quick and tell ‘em often”
Searching for the Stars: How Yang and Filo Took Their Business to New Heights
Salesperson Wimp-Out: I Need Help 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.