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How Telling Your Story Can Generate More Sales

Written by: Lisa Manyon

Article Overview: The real heart of copywriting is your story.

Free Download - Your Strategy For Crafting Compelling Copy Depends on Placement & Message By Lisa Manyon
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How Telling Your Story Can Generate More Sales

It's time to get to the heart of copywriting. We've learned your copy (the written part of any marketing material) is the secret to sales success. In previous articles, I've demonstrated the importance of headlines, provided four ways to craft headlines and pointed out the need to clearly show your customer the "What's in it for me." factor. The real heart of copywriting is your story.

TELL YOUR STORY. The simple truth is facts tell and stories sell. If you're a corporate type transitioning into a more authentic, entrepreneurial lifestyle, this may seem like a stretch to you. After all, in the corporate world we're taught to keep our personal life and business life separate. I'll admit, the notion of infusing more of "me" into my business was a little uncomfortable at first but I've found uncomfortable is usually good as it moves on to great things.

That being said, copy is more interesting and human if you can relate to it.

I knew I wanted to do something that was all "mine" and decided to switch gears in 2003. I'd always dreamed of focusing more on my writing, and reading Peter Bowerman's, The Well Fed Writer, reinforced that passion.

I was working at the premier ad agency in my market and it was a pretty sweet gig but I didn't see much room for advancement and honestly I was getting really burnt out. Plus, the pressure of deadlines and the environment had me really stressed. And, I was no longer married to my job - I was in a serious relationship so 60+ hour work weeks were not as tasty as they once were. I resigned and Write On Creative was born.

Bound by a two-year non-compete in my market, I looked nationally for connections. Joining the National Association of Women Writers changed my life. It's where I met Lorrie Morgan-Ferrero and the rest, as they say, is history. Investing in Lorrie's products, live events, and one-on-one mentorship opened my eyes to Internet marketing (in the true sense - not just fluffy, vanilla brochure websites) and long copy. Meanwhile, I was working a "day job" in a utility call center - the pay was great the company took excellent care of employees but it was a means to an end. A security blanket while I built my real business. Once I realized my "security blanket" was actually holding me back, I let go completely and Write On Creative has been my sole (or maybe soul) focus... Today I work with clients across the nation to create compelling copy, marketing strategies and provide one on one accountability coaching. I'm thrilled to do what I love and assist entrepreneurs, solopreneurs and internet marketers achieve their dreams. I'm forever grateful for the moments of "uncomfortable uncertainty" that propelled me towards my life purpose. Sure there's more to the story but this has piqued your curiosity, hasn't it?

Are you living your purpose?

What kind of stories can you tell about your business?

How can you infuse your marketing with your story to truly connect with your ideal clients?

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Home > Women-Entrepreneurs > Lisa Manyon > How Telling Your Story Can Generate More Sales
Article Tags: ad agency, business life, copywriting, ferrero, gears, gig, headlines, lifestyle, lorrie morgan, nbsp, notion, passion, personal life, peter bowerman, real heart, sales success, serious relationship, simple truth, transitioning, women writers

About the Author: Lisa Manyon
RSS for Lisa's articles - Visit Lisa's website

Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. A Professional Copywriter, Marketing Strategist and Published Author, she's a master of matching your message to market via copywriting and publicity strategies. Manyon offers copywriting, coaching and consulting services. Lisa received the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition, a leadership venture housed at the George Washington University School of Business, Center for Entrepreneurial Excellence & the world's largest women's digital library of role models & mentors. She's featured as a success story in The Well-Fed Writer and is a published author in the book Success Rituals 2.O -Winning Habits of High-Achieving Women: How she does it and you can too. Manyon publishes a free monthly ezine Manyon's Musings and offers a complimentary Copywriting Action Plan. For more information or to schedule an interview visit www.WriteOnCreative.com.


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More from Lisa Manyon
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How Your Story and the Stories Your Clients Tell Will Help Your Business
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