How to Generate More Sales with Headlines

Guest post by: Lisa Manyon
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Your Strategy For Crafting Compelling Copy Depends on Placement & Message - By Lisa Manyon

Take heed to headlines

Your strongest benefit is your headline. Find the most compelling benefit and let it help you speak to your customers. What will your product or service do for your customers?

Would you like to earn more money?

The question above undoubtedly got your attention. That's exactly what headlines are supposed to do.

And, it's why they are the most important part of your copywriting. A headline draws your audience in and makes them want to know more. Use your headlines to generate more sales.

According to Dan Kennedy, author and copywriter, a headline should be no more than twelve words long and it should stand alone. Your headline needs to make a statement on its own and lead into the content.

It's suggested by copywriting experts that you should write 50 to 100 headlines before choosing the right one but this isn't always possible. Here are four ways to supercharge your headlines in a hurry.

1) Offer a solution ~

For example: If you don't have time to cook, let us do it!

Offering a solution solves your prospects problems, making it more likely customers will respond.

2) Tell them how ~

How to lose 10 pounds in one week.

By explaining how your prospect can do something of interest you'll hook their interest. Promise a benefit and make sure you can keep your promises.

3) Ask a question~

Do you want to save money?

Questions engage the consumer. They have to think about the answer and if it's something they're interested in they'll read on. Make your questions provocative to engage the brain.

4) Give a number~

3 Ways we can save you money.

Quantifiable results are appealing. Offering the amount of information, products or services helps show consumers how they will benefit.

Content ~

Once you've crafted a clever headline you'll need to make sure the rest of your copy is just as persuasive. To achieve this, keep the following in mind:

Always write your copy as if you are speaking to one person. Remember people want to know 'What's in it for me?' So instead of saying 'We've been in business for 14 years.' Say, 'Serving you for 14 years'. See how that repositions the focus on the customer.

Tell stories. Facts tell and stories sell. It's simple but true. Copy is more interesting and human if you can relate to it. What kind of stories can you tell about your business?

Translate your features into benefits. Never assume that your audience will understand why a feature of your product will benefit them. Give examples to illustrate how the feature will benefit your customer.

Include a call to action. What do you want your customers to do? Ask them to do it.

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Your Strategy For Crafting Compelling Copy Depends on Placement & Message - By Lisa Manyon

About the Author: Lisa Manyon

RSS for Lisa's articles - Visit Lisa's website
Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. A Professional Copywriter, Marketing Strategist and Published Author, she's a master of matching your message to market via copywriting and publicity strategies. Manyon offers copywriting, coaching and consulting services. Lisa received the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition, a leadership venture housed at the George Washington University School of Business, Center for Entrepreneurial Excellence & the world's largest women's digital library of role models & mentors. She's featured as a success story in The Well-Fed Writer and is a published author in the book Success Rituals 2.O -Winning Habits of High-Achieving Women: How she does it and you can too. Manyon publishes a free monthly ezine Manyon's Musings and offers a complimentary Copywriting Action Plan. For more information or to schedule an interview visit www.WriteOnCreative.com.

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