How to Maintain Your Marketing Momentum
I've received quite a few inquiries from Manyon's Musings subscribers, colleagues and potential clients lately. And all of the inquiries surround marketing momentum and the best ways to find and retain clients.
Ordinarily I'd require an investment in Exploratory Consultation to answer the questions I received. After all, time is money. As luck would have it, and you've probably already noticed, I tend to over deliver and I have a soft spot for helping people. So, in the spirit of being of service I'm going to answer a few of the questions I've received, here.
Q: What are your most effective marketing tactics to bring new biz in the door?
A: The answer to this question really depends. I really need more information about your individual business. Do you market primarily offline or online? If online, what is the structure of your site? Do you have a clear sales funnel in place? If marketing offline, what techniques are you currently using? Which mediums do you prefer? As you can tell, the answer to these questions cannot be "cookie cutter" or "one size fits all". That simply isn't practical.
My most effective marketing tactics might not be YOUR most effective marketing tactics. Here's why - every business is different and our ideal clients may not be the same. That's why it's vital to receive customized and individual coaching or consulting to help market your business. But I can tell you what I do for my business.
With that being said, here are the top three marketing avenues that result in the best return on investment for me.
1) Driving traffic to my website via article marketing and online press release distribution (This is a slow burn tactic and must be implemented regularly to show results. If you "Google" my business name or my name, all the search engine results you get are "organic", meaning I've used low cost or no cost article and press release distribution sites to drive people to my websites and to increase my SEO).
2) Attending live events and investing in high level mentorships to continually hone my skills, learn new marketing techniques and make the right connections.
3) Nurturing the relationships with key connections and clients. Honestly, the relationship building process is probably the MOST important tactic. There are a multitude of ways to stay in touch (personal snail mail, the old fashioned art of picking up the phone, and of course, social media outlets like Facebook and Twitter).
Q: Along with doing top-notch work, what do you do to maintain the relationship between you and the client, and increase the chances of getting repeat business?
A: Do what you say you're going to do. Over-deliver. Meet or beat deadlines and keep the relationship alive. Do you regularly thank your clients? If not, you need to. A little appreciation goes a long way. It's really amazing how often this is overlooked and what a huge difference it makes.
Q: How do you maintain a healthy stream of business when you don't work with many clients in your local market? A: There seems to be a strange fascination about the work I do and the fact that I choose to work predominately with entrepreneurs, internet marketers and solopreneurs across the country rather than right in my backyard (so to speak)... The truth is, I do work with select clients in my local market depending on their needs. The biggest challenge locally is educating potential clients about what I actually do. My focus is on copywriting and marketing strategies. Because I used to work for the premier ad agency in town people often think I'm an agency - not so.
But since most of my clients are out of town and have a strong web presence the aforementioned answer in the first question sums up my efforts. Simply put - it's worked for me and it can work for you with the right guidance.
Take some time to review your current marketing efforts and ask yourself "What can I do to provide the best possible service while establishing and maintaining strong client relationships?" Start doing it TODAY.