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How to REALLY Connect With Your Customers on Their Terms to Build Relationships and Generate More Sales
Written by: Lisa ManyonArticle Overview: Knowing how to engage your readers with attention grabbing headlines is important and at the same time, it's not enough to really create a relationship, build trust and eventually win a customer or client.
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Free Download - Your Strategy For Crafting Compelling Copy Depends on Placement & Message By Lisa Manyon |
How to REALLY Connect With Your Customers on Their Terms to Build Relationships and Generate More Sales
Do you truly understand what your customers want from you? Are you delivering?
Understanding that copy is the secret to sales success is a great starting point. Knowing how to engage your readers with attention grabbing headlines is important and at the same time, it's not enough to really create a relationship, build trust and eventually win a customer or client. You must clearly outline your features and benefits by showing your prospects the "What's in it for me." factor. This will establish interest, trust and value.
So, let's start thinking from your customer's perspective because the bottom line is they matter far more than you do. I know sometimes that's a hard pill for business owners to swallow. Get over it and start connecting today by really examining your marketing message.
Once you know what you want your promotional copy to do, who you want to talk to and how you need to say what you want to say to get results, it's time to explore features and benefits.
Simply put, tell your readers/customers what's in it for them.
Features by definition are a distinctive element, a special attraction or a prominent characteristic.
In copywriting, features are what you have to offer. What makes your product or service different?
Benefits by definition are a service or right or something that promotes wellbeing.
For copywriting purposes benefits are what your customer gets from the product or service. How does your product or service positively impact your consumer?
Your goal, and the goal of your copy, is to build relationships that move your customers towards the sale by speaking to them in a way they'll relate and respond to. Again, it's all about them. Paint a picture using the "what's in it for me factor".
Think about your customers likes and dislikes, figure out what makes them tick and incorporate that information to build relationships and move them towards the sale.
Connect with your customers on their terms with language they'll relate to. Of course, your background and expertise is important but it's not the most important thing to consumers. People want to know "what's in it for me (WIIFM)". While they may be interested in your credentials, this isn't solely how people make decisions on who to work with.
• What feature or benefit could be a hot spot that your customer's identify with?
• When thinking of features and benefits don't forget to include emotions. What emotional triggers connect consumers with your offerings?
• What makes your audience tick?
Take a moment to review your marketing materials today. Are you really conveying the "what's in it for me factor" to your intended market? Are you building relationships that entice people to choose you, your business, product or service over someone else?
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About the Author: Lisa Manyon RSS for Lisa's articles - Visit Lisa's website  Click here to visit Lisa's website   Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow Business Breakthroughs Via Masterminds Prospective Prospects To Mail or Not to Mail That is THE Question 7 Ways to Leverage Your Business Via the Internet How to REALLY Connect With Your Customers on Their Terms to Build Relationships and Generate More Sales |
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Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Two Useful Books To Help You Focus On The CLIENT
- Hi David,
To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience".
Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: Helping a Grade 5/6 student make money fast
- 1,Let him create a blog using wordpress.
2.Post topics that student like him are happy about
3.Put adsense on it
4. Generate advert from his school business
If he did it well in few months , he will be earning money to take care of his need
Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
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