Is Your Business Card Working for You?
Is Your Business Card Working for You?
So, let’s take a look at how to make the most of this little chunk of your marketing real estate.
Wise use of both sides of the business card makes sense. Many people are still stuck in the standard, one side of the card method. This works if you only want to provide your contact information or you don’t have anything else to offer your prospects. It’s the bare bones approach.
However, using the real estate on both sides of your card to pique curiosity and invoke action is important. It’s especially important if you are an internet marketer.
It’s one thing to include your website address and it’s an entirely different (and more effective) technique to invite visitors to your site and offer them something in return (think free reports and bonuses).
It’s also important to include contact information. All of your contact information. This includes your business mailing address (even if you are an internet marketer and do the majority of your transactions online).
Here’s why: People may actually have the occasion to send you valuable information, thank you cards and even gifts.
Personally, I’m a firm believer in good old fashioned thank you cards. It’s common courtesy to send them and since it’s become the exception rather than the rule, it’s even more important to me. In fact, Peter Bowerman has gone so far as calling me the “Thank You Card Queen.” I’ll take it, thank you. Perhaps that warrants another card?
Some business owners may not find this important. Maybe they aren’t interested in receiving a ton of junk mail. Who knows? What I do know is not being able to contact people by various means of communication can actually turn potential customers and business colleagues off. At the same time, using your calling card or business card to your fullest advantage is just smart business.
Here’s a quick checklist of questions to make the most of your cards.
Follow these simple guidelines and your business card will really begin to work for you.
* Is your contact information including snail mail address, website, telephone number and email included?
* Have you included an offer with a call to action?
* Are you using both sides of your card?
* Does your business card support your professional brand? (logo, colors & overall message)
* Is the design unique and memorable?
* Have you professionally printed your card on nice card stock? (no perforated edges, please).
With these simple guidelines, your card will really start working for you.
Is Your Business Card Working for You - To learn more about this author, visit Lisa Manyon's Website.
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Small spaces can pack a real punch. One of the smallest areas you have to work with is your business card.
So, let’s take a look at how to make the most of this little chunk of your marketing real estate.
Wise use of both sides of the business card makes sense. Many people are still stuck in the standard, one side of the card method. This works if you only want to provide your contact information or you don’t have anything else to offer your prospects. It’s the bare bones approach.
However, using the real estate on both sides of your card to pique curiosity and invoke action is important. It’s especially important if you are an internet marketer.
It’s one thing to include your website address and it’s an entirely different (and more effective) technique to invite visitors to your site and offer them something in return (think free reports and bonuses).
It’s also important to include contact information. All of your contact information. This includes your business mailing address (even if you are an internet marketer and do the majority of your transactions online).
Here’s why: People may actually have the occasion to send you valuable information, thank you cards and even gifts.
Personally, I’m a firm believer in good old fashioned thank you cards. It’s common courtesy to send them and since it’s become the exception rather than the rule, it’s even more important to me. In fact, Peter Bowerman has gone so far as calling me the “Thank You Card Queen.” I’ll take it, thank you. Perhaps that warrants another card?
Some business owners may not find this important. Maybe they aren’t interested in receiving a ton of junk mail. Who knows? What I do know is not being able to contact people by various means of communication can actually turn potential customers and business colleagues off. At the same time, using your calling card or business card to your fullest advantage is just smart business.
Here’s a quick checklist of questions to make the most of your cards.
Follow these simple guidelines and your business card will really begin to work for you.
* Is your contact information including snail mail address, website, telephone number and email included?
* Have you included an offer with a call to action?
* Are you using both sides of your card?
* Does your business card support your professional brand? (logo, colors & overall message)
* Is the design unique and memorable?
* Have you professionally printed your card on nice card stock? (no perforated edges, please).
With these simple guidelines, your card will really start working for you.
Is Your Business Card Working for You - To learn more about this author, visit Lisa Manyon's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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