Tweet

The Secret to Sales Success and 5 Key Reasons Why This IS So Important

Guest post by: Lisa Manyon

Article Overview: Are you wondering why your promotional and marketing materials don’t pack the punch you had hoped they would? Keep reading to learn the secret to sales success.

The Secret to Sales Success and 5 Key Reasons Why This IS So Important

Want to know how to make your marketing even more effective? Interested in discovering how to get more return on investment for your advertising? Are you wondering why your promotional and marketing materials don’t pack the punch you had hoped they would?

First I’m going to share the secret to sales success. Then, we’ll dive into the 5 key reasons this secret (which really isn’t a secret) is so important. Then maybe you can re-evaluate how you’re handling things.

The secret to sales success is your copy; the written part of any sales, marketing, advertising and promotional materials. That’s right; copy is the KEY component to increasing sales.

The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree.

Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words? Not very well.

Here’s one of the biggest mistakes I see business owners making. Sometime you’re tight on time, maybe your deadline is rapidly approaching, and you don’t really want to write your copy. So, you either hire a mediocre copywriter at the last minute or you stuff your campaign (if we can even call it a campaign) full of fluff that merely fills space. Then you wonder why nothing happens… I’m really not trying to pick on you here. We’ve all done it. But, it really has to stop if you want to succeed.

Listen, you are not alone and honestly I know how busy you are. Sometimes you simply don’t have the time to do everything you have to do in your business. This includes paying closer attention to your marketing materials. We all wear multiple hats and one of the most important is the marketing hat. So, why is it we allow ourselves to neglect this important role?

There are 5 key reasons your copy is the most important aspects of your sales success.

1) Although it’s been said a picture is worth a thousand words, a picture alone isn’t going to sell very effectively. Your products or services (or more aptly put, solutions) need to be supported with clever copy. It’s, of course, a great idea to include artwork in your ads but it’s vital to REALLY focus on painting the big picture with wordsmithing talents.

2) Your copy is WAY more than just words. You cannot simply throw just any words into the mix and expect to make sales. Your words (copy or content) need to be carefully selected to build consumer trust, loyalty and ultimately win sales.

3) Your copy is all about relationships. The days of the hard-sell are over. Consumers are savvier than ever. They want more and they expect more. By carefully crafting your copy to build relationships you’re one step closer to closing the deal.

4) Your copy is an extension of you and your business. Think about that for a minute. What you say is just as important as how you say it. What are you saying?

5) Your copy allows you to offer a solution and really make a difference. When you approach your copy with a new attitude of service and sharing it’s easier to offer the solutions your customers are looking for.

I firmly believe everyone in business should have a solid grasp of the importance of copy regardless of if you plan to write it yourself or not. This means doing a little research, choosing mentors to study, paying close attention to what works with your copy and finally choosing the right copywriter for your business needs.

Your copy counts and actually your sales count on your copy. Speak directly to your core customer in language that motivates action and increases results. What is your copy saying? Take a minute to review your marketing today.

Related Articles
  The secret to success
  Are we truly listening to our clients?
  Your Secret to Internet Marketing Success
  What is the Secret of Success?
  Increasing Sales and Productivity: Action and Fundamentals
  The Secret
  Is There A Secret to Success?
  MLM Opportunities - What’s Working Now? 5 ‘Secrets’ for Success
  What is the Single Biggest Motivator for Top Salespeople?
  4 Top Secrets To Successfully Starting A Home Business
  It's Not a Secret
  The Secret & The Law of Attraction
  Reasons to Succeed
  #1 Reason for Network Marketing Success - Part One
  The Confused Entrepreneur: Lost On the Way to Nowhere
  Secret to Success
  Is Calling Your Prospects A Chore
  Sales Secrets - The Best Advice
  The Question about Marketing every Networkmarketer should be asking
  Saving Gas and Selling More 5 Secrets of Top 20 Producers

Article Tags: broadcast scripts, business owners, copywriter, dna, fluff, good friend, increasing sales, key reasons, lorrie morgan, marketing advertising, marketing materials, mentor, print ads, promotional materials, punch, return on investment, sales letters, sales marketing, sales success, website brochure



Related Forum Posts
Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
Re: Web Business Podcast is LIVE! :) - Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen? Remembering the Success Secret Keywords would be a lot easier if we could see them.
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: What works for you? - Hi Yinka, I work better under pressure of deadlines when I am doing something for other people. However, I like to have the leisure to develop my own projects. The first case is what Stephen Covey calls a "Quadrant 1" activity ("Important and urgent") whereas the second case is a "Quadrant 2" activity ("Important, not urgent"). We should aim to make as much time as possible for Q2 activities so that we can develop our own projects. Easier said than done!
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Value of Small Businesses

Making the Most of Your Trade Show Experience

Stay Employed In A Down Economy

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.