|
|
Like this article? PLEASE +1 it! |  |
|
Three Ways to Prepare for Internet Publicity Before You Submit Your First Press Release
| Guest post by: Lisa Manyon |
Article Overview: When publicity opportunities knock, be ready to answer with these tips for developing a press release strategy.
 |
Free Download - Your Strategy For Crafting Compelling Copy Depends on Placement & Message By Lisa Manyon |
Three Ways to Prepare for Internet Publicity Before You Submit Your First Press Release
Inevitably there will come a time where publicity needs to be a part of your marketing mix. You may opt for mainstream media publicity or Internet publicity. Either way, you need a solid platform to promote yourself and to be accessible when publicity opportunities come your way.
Often clients will contact me to invest in press release writing services. While I’m always happy to help (I LOVE, LOVE, LOVE, writing press releases), I do have to ask some questions to make sure this isn’t a waste of their time or mine.
First, you need to have a strategy. If there is no strategy in place then we first need to make sure the press release goals are clear before we get started. We also need to make sure the business is ready for publicity.
If there is a strategy in place it’s usually a strategy to gain Internet publicity or mainstream media attention (although sometimes it can consist of both).
If the press release is meant to gain Internet publicity by driving visitors to your website, educating about your upcoming teleclass or event or perhaps even getting the attention of bloggers, your strategy will be different than, say, getting mainstream media attention for your newly published book.
Regardless of your reason for wanting publicity, there are three foundations you need to have in place before you issue your press release – no matter what your strategy.
1. Web site: Your website needs to be clear, concise and portray your business in the best way possible. Think of your website as your welcome mat for clients, customers and the media. Is it inviting? Do you make a clear offer to show visitors what their next step is? If you’re not sure, you might consider investing in a Manyon Marketing Web Makeover. Or, if you need to create the content for your site, a 5 Page Web Package is perfect.
2. Online Media Kit: The Online Media Kit is the new industry standard, especially if you’re interested in Internet Publicity. Online media kits saves time, money and hold all of your important information and qualifications that the media, event promoters/coordinators and anyone wanting to do business with you might need. You can have your web person create a media page for you.
3. Professional Bio: Your bio is an important tool for your publicity efforts. In fact, it’s important to have several options available depending on your needs. If you’re being considered for a television host position, you might need a long bio that tells all about your journey. If you have a speaking engagement booked you may need a short bio that gives a highlight of your qualifications. If you’re a guest on a teleseminar a mini bio is all that’s needed. So, I recommend that you craft a long, short and mini bio. If you need help, I do offer a bio package.
To recap, when you’ve decided you want publicity, you need to have a strategy and a solid website, an online media kit and a professional bio. Once you have all of these items in place, you’re ready to get the publicity you deserve.
5 Benefits of Publishing a Press Release
How to Measure the Effect of Press Releases
Writing An Attention Getting Press Release
How To Write A News-Worthy Press Release
Local versus National Coverage
Press Releases - The Two Most Common Mistakes
How Much Do Press Releases Cost?
Press Release Distribution
Getting Your Press Release Noticed
Smashing the Myth of the Press Release
5 Topics You Probably Didn’t Realize Can Be in a Press Release
Learn How to Write a Press Release Correctly
Referral Generating Tips Via Publicity - Leverage Your News to Increase Business
How to Write A Press Release For The Internet
Explore Easy Ways To Get Publicity
Press Release Success Criteria - Is it Newsworthy?
Home Business Expert: Importance Of Press Releases
Why You Might Not be Ready for Publicity
Advertising and Public Relations
The Difference Between the “Three P’s” – Public Relations, Publicity and Press Releases
|
About the Author: Lisa Manyon RSS for Lisa's articles - Visit Lisa's website Click here to visit Lisa's website   Prospective Prospects To Mail or Not to Mail That is THE Question 5 Double Readership Path Techniques to Increase The Effectiveness of Your Copy How to Maintain Your Marketing Momentum Connect With Customers Prospects on THEIR Terms to Increase Sales Discover the Hot Buttons of Your Ideal Client to Get Better Marketing Results |
Related Forum Posts
Press Release Builder Tool
- Hi Shri - I would be happy to. What do you need from me? Please PM me the details.
Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees.
- Hi Mary,
Maybe you have something New to offer.
You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it.
Just an idea.
Be blessed
Beat
Re: Looking to outsource my sales
- With a budget of $1,500 I know a guy in India who will do all these works on your website for you
SEO
Articles writing
Article Submissions
Forum Postings
Website Submissions
Press Release
Link Exchange
Video Submission
If interested pm me and i send you his linl
Re: Why Some Websites Sell and Others Don’t?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
PPC
Article Marketing
SEO
Press Release
Banner Ads
Forum Posting
Classified Advertising
Media Buying
Solo Ads
and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: And Software?
- [quote="Takuya":e2n4run5]
I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event.
Tak[/quote:e2n4run5]
Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get:
"The server at hop.clickbank.net is taking too long to respond."
So, could someone elabourate on this?
Thanks.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Purchasing Real Estate using the SBA 504 Loan
Too Many Sales Reps Are Wimps
Leading with Discernment
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.