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What Are Your Words Worth

Guest post by: Lisa Manyon

Article Overview: Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?

What Are Your Words Worth

Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?

Think about the words 'old' and 'experienced'. They have similar meanings. However if you advertised that you are the most 'experienced' business as opposed to the 'oldest' you'd probably receive a better response.

Let's look at the definitions.

Old by definition means one of specified age or from an earlier time.

Experienced by definition means made skillful or wise through experience (also practiced).

By definition the words are similar and can be interchanged, yet what do you visualize when you think of each word?

Would you rather do business with an 'old' or 'experienced' business? It depends on personal perception and you need to know the perceptions of your customers.

This is only one example of why what you say is just as important as how you say it. When considering word choice, think about what motivates and what will move your customers closer to the desired action.

Surprisingly, many businesses fail to recognize the importance of strong content for marketing, advertising, promotional materials and even basic business correspondence.

Often design or format of such materials is given first consideration. It's true that a visually pleasing layout helps form image and is an important part of the branding process. However, content is king and your materials will be more effective with a balanced marriage of content and design.

Here's why.

Copy (that's the written part of documents) should move your customers through a process. A well designed brochure may catch the eye but if the content doesn't pique interest, clearly describe the 'what's in it for me" factor, answer commonly asked questions or ask for action, customers won't respond as favorably as they could. Plus, your return on investment will be not be as strong as it should be.

Your customers should do more than merely glance at your materials because they look good. You want your customers to be engaged and interested in what you have to say about your product or service. Most importantly, you want them to take action. What are your marketing and advertising materials saying? Are you getting the response you desire?

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Article Tags: advertising material, brochure, business communications, business correspondence, definitions, marketing advertising, marriage, perceptions, personal perception, pique interest, pleasing layout, promotional marketing, promotional materials, word choice



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Ad words - And I forgot... you could give Google Ad Words a try. I've used that in the past and was never able to get my click rate below 20 cents, but perhaps you'll have better luck. With Google Ad Words, your ad (which you must make sure you write properly) will send people to your website, so it's a must have.
Re: How To Drive Traffic To Your Site Through Our Forums - Thanks for this post, it has been bothering my mind on how I can generate traffic to my blog site and now you have point me to the right direction. Words cannot express my joy for this post. Thanks.
Re: I call my invention "The Wheel" but so far I've been unable - Words words words The problem our friend has here is that he thought he was inventing a Wheel, when in reality he has a designed a perfectly good junction for incoming and outgoing pipes used all over the world - most often made of brinks and concrete in the same shape Isn't innovation grate, sorry great!
Re: Is Twitter really worth $1 Billion? - Worth $1 Billion? LMFAO! NOPE! NO WAY! ABSOLUTELY NOT! Twitter is basically worthless as far true value is concerned. It's a site where people either update what they are doing right now (which means nothing) or they spam their products and services to each other (which nobody ever buys). I honestly don't see its huge popularity lasting much longer because people are going to lose interest soon enough. Not to mention it is well-known that it doesn't make any money as it is. Same with all the others, they haven't figured out how to make any real money from them so I really don't see how the hell they can be worth so much (except maybe facebook)! If they have someone who wants to buy it for $1billion they better sell right now because they sure as hell won't ever make that much from it by keeping it themselves. Just my 2 cents on the topic.
Hello Everyone - I would like to introduce myself to the forum. My name is Kyle Lowe and I am the Owner of H&L Motorcars in Fort Worth Texas. We are a small independent dealer that specializes in luxury and specialty cars. In short we offer our clients the ability to purchase, sell and customize almost any type of Automobile. We pride ourselves on being a one stop shop for our clients, and giving them the necessary information and assistance to handle their automotive needs. I look forward to meeting and discussing various topics with the members on this forum, and possibly exploring new ideas for business. Thank you, Kyle Lowe President H&L Motorcars


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