Lisa Manyon Articles

The Long & Short of It -- Long Copy Versus Short Copy - Click To Read Article
There's an age old debate about long copy versus short copy. Which is more effective in marketing? TThe long and the short of it is that both are effective when incorporated in your overall strategy.

How to REALLY Connect With Your Customers on Their Terms to Build Relationships and Generate More Sales - Click To Read Article
Knowing how to engage your readers with attention grabbing headlines is important and at the same time, it's not enough to really create a relationship, build trust and eventually win a customer or client.

Connect With Customers & Prospects on THEIR Terms to Increase Sales - Click To Read Article
Are you really speaking to your customers in ways that connect them to your products and servcies? Undoubtedly you offer a product or service to your customers or potential customers. Have you seriously taken time to consider how you or your business benefits your clients? If you haven’t done this lately, take a moment to consider your customers. It’s super important. Your marketing content should be all about what your product or service will do for the consumer. One of the most common mistakes made in marketing, advertising and promotional materials is not focusing on the features and benefits of a product or service and HOW they directly benefit your core audience or target market.

5 Juicy Tips to Quickly Create Headlines that Draw Your Readers in & Move them Towards the Sale (hint: this means more money for you). - Click To Read Article
These are simply basic suggestions and serve as a guide for juicer headlines.

5 Double Readership Path Techniques to Increase The Effectiveness of Your Copy - Click To Read Article
Double readership paths are essential to appealing to both analytical thinkers/readers and scanners at the same time. This means you can capture the attention of both kinds of readers by using simple formatting tools like bolding, italicizing, highlight, underlining, using all capital letters and incorporating bullet points.

7 Ways to Leverage Your Business Via the Internet - Click To Read Article
Increase Your Search Engine Rankings Organically

What to Expect When You Hire a Copywriter - Click To Read Article
The Copywriting Process Unveiled~

Nine Ways to Network More Effectively - Click To Read Article
One of the best ways to convert prospects into customers is by networking. Here are some simple strategies for making your networking more effective.

Marketing Plans Help You Make Your Mark and Increase Success from the Start - Click To Read Article
Techniques to Help you Plan

Referral Generating Tips Via Publicity - Leverage Your News to Increase Business - Click To Read Article
My challenge to clients I work with is to not only submit news or press releases to both paid and free online sites, but to also follow up with any businesses or people who are also involved in your release.

Prospective Prospects ~ To Mail or Not to Mail, That is THE Question - Click To Read Article
Dollar for dollar direct mail out-performs and out delivers many traditional media outlets. However, there is a method to the madness and reasons why some DR techniques fail.

Is Your Business Card Working for You? - Click To Read Article
Using Your Marketing Real Estate Wisely.

Article Marketing Tips & Techniques - Click To Read Article
Just One Article Can Make a Difference (but don’t stop there…)

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it. - Click To Read Article
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Crafting Copy That Compels Your Customers to Act - Click To Read Article
Do you regularly guide prospects towards a sale? What are you asking? One of the best pieces of advice I can offer when creating copy is to always include an offer, otherwise known as a call to action. What do you want your customers to do? Don’t assume they’ll come to your website or storefront just because you’ve told them you’re there. Results driven advertising, marketing and promotions take more planning and effort than an “If I build it they will come” approach. Give your prospects and customers a reason to support your business. Invite them in to your storefront, request they visit your website and be sure to ask them to take action by giving them a compelling reason to do so. What are you “asking” your clients and prospects to do?

POWER Points to Ask BEFORE You Write a Single Word of Copy - Click To Read Article
Do you really know where to start when you're writing promotional copy? When you’re ready to tackle your next copywriting project these POWER Points will help you get focused. Writing is a process and believe it or not there is a method to the madness. Whether you plan to write your own copy or outsource these POWER Points will kick start the process. There are nine key questions I ask before considering any copywriting project. And this is just the beginning of the process. Once a client has invested in my services we go through a deep process of evaluating copy needs with a customized questionnaire. Some clients are even resistant to the process because it really makes you think about your business and direction.

Read On ~ Book Review ~ Napoleon Hill's Think & Grow Rich ~ - Click To Read Article
How to Harness the Magic of Mindset ~ Mindset has almost become a buzz word. What's interesting about this is the effect mindset has on our everyday lives is not a new concept.

A Look at Tribes, We Need You to Lead Us by Seth Godin - Click To Read Article
I wasn't surprised that Godin rolled up his sleeves to examine the topic of tribes, community and the impact the Internet has had on connectivity.

Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow - Click To Read Article
Do you know what people read first - practically EVERYTIME they read your copy?

Book Review Publishize ~ How to Quickly & Affordably Self-Publish a Book That Promotes your Expertise By Susan Daffron - Click To Read Article
If you've been considering writing a book, now is the time to do it. We are living in the information age and if you have knowledge, share it.

How Telling Your Story Can Generate More Sales - Click To Read Article
The real heart of copywriting is your story.

Read On Book Review ~ twitter Revolution - Click To Read Article
If you don't have tweeps, aren't familiar with the twitterverse or haven't started tweeting, it's time to get on board with the twitter Revolution.

Are You 'Offering' Your Customers REAL Value? - Click To Read Article
Here are some of the basic elements to keep in mind when you begin to write your copy.


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