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Lisa Manyon Articles

Written by: Lisa Manyon

Your Strategy For Crafting Compelling Copy Depends on Placement & Message - Click To Read Article
Where is your message going to be seen or heard? This is an important question to consider BEFORE writing a single word. Consider the medium or channel of placement and this will help you create a content strategy to support your overall marketing goals.

Why You Might Not be Ready for Publicity - Click To Read Article
Often clients come to me because they truly want to get the recognition they deserve in the form of publicity both online and in the media. They’re looking for a starting point to get the word out so they have a general understanding of press releases and strategies. This is an important step in building your brand awareness and increasing credibility. At the same time there are often key foundational pieces missing. Pieces that need to be in place before you really start creating publicity buzz. And, I’m always upfront about that.

What You Must Know Before Creating Your Copy - Click To Read Article
Copy is vital to your marketing success BUT if you’re missing this ONE component it can cause your copy to fall flat. Before you begin your copywriting project, you must know who your ideal client is. Gone are the days of being all things to everyone. If you are not really clear about who you’re talking to, your writing will reflect that and it won’t connect.

Why Are You In Business? - Click To Read Article
This may sound like a crazy question. At the same time I’ve met more than my fair share of people who don’t know the answer to this question. Honestly, it’s not given the respect it deserves most of the time. Do you know why you are in business (or why you want to start a business if you’re just hatching your idea)?

How to Turn Prospects Into Paying Clients by Shifting Your Focus - Click To Read Article
You’re probably familiar with the acronym WIIFM (what’s in it for me). As a business owner it’s one of the most important acronyms for you to be familiar with. Because, although you undoubtedly created your business out of passion, your business is about more than your passion, it’s about what makes your core audience tick.

Do You Have Silent Mentors to Help in Your Business and Life - Click To Read Article
“Silent mentors” are those people who have impacted your life in a positive way - often by writing a book, speaking truth, offering a freebie - like an audio or special report and generally being of service to make a difference in the world. I call them “Silent mentors” not because they are quiet but because their teachings or words have shaped lives in amazing ways and often they don’t know it.

Discover the Hot Buttons of Your Ideal Client to Get Better Marketing Results - Click To Read Article
Regardless of who you are, how good you are at what you do, or how beneficial your products and services are for your clients, your copy has show your clients how they will benefit from doing business with you. If you’re not “showing” your ideal client how they will benefit from your products and services, you’re wasting precious marketing real estate. One of the biggest challenges I see people struggle with is identifying their ideal client.

How to Choose Business Success Instead of Failure - Click To Read Article
Anyone who has ever started a business knows there is work involved. It takes a clear vision, strategic planning, marketing and more to be successful. The two traits of successful businesses that I see most often (regardless of the type of business) are consistency and communication. To truly choose success, you must incorporate both into your overall strategy.

The State of Websites: Why You Shouldn’t Always Listen to Your Designer - Click To Read Article
Have you compromised the flow of your website because of bad advice from a designer?

Website Wisdom – If You Think You Can Just “set it and forget it” You Are WRONG - Click To Read Article
Something has been weighing on my mind for a while now. As I look back on the evolution of my business I'm amused by the naivety that I exhibited when starting my Internet business. And, I want to share my mistakes with you so you can learn, grow and blossom with much less B.S.

What the Heck is a Content Strategy Plan? - Click To Read Article
A Content Strategy Plan is basically a marketing road map to steer all of your marketing efforts for the upcoming year. Yes -YEAR. I have the unique ability to quickly assimilate information, break it down into topics and put together simple ways to create the foundation of your marketing message for the entire year.

5 Elements Your Website Must Have to Build Relationships, Be Irresistible and Increase Sales - Click To Read Article
The core of your online presence is your website. Ensuring that your site is really working for you, meaning it engages, informs, develops relationships, flows well and promotes action, is vital to your online marketing success.

Trade Secrets from a Recluse Woodworker (aka My Dad) - Click To Read Article
A trade secret is any valuable business information that is not generally known and is subject to reasonable efforts to preserve confidentiality. Generally speaking, a trade secret will be protected from exploitation by those who either obtain access through improper means, those who obtain the information from one who they know or should have known gained access through improper means, or those who breach a promise to keep the information confidential. For our purposes, I want to focus on the last part of this definition in an edited version. Generally speaking, a trade secret will be protected from exploitation by those who breach a promise to keep the information confidential.

Who Are You Connecting With? - Click To Read Article
Connections are important. In my humble opinion, connections are what make the world go 'round.

What is a Reasonable Turnaround Time for Copywriting Projects? - Click To Read Article
Quick turnaround time isn't likely (without a rush fee or prior working knowledge of the clients needs). Especially when it comes to seasoned copywriting pros.

Google Me, Baby! - Click To Read Article
If you are not utilizing Google and Google alerts in your internet marketing mix you're missing out.

How to Maintain Your Marketing Momentum - Click To Read Article
In this article I answer recent questions I've received about marketing momentum and the best ways to find and retain clients.

Business Breakthroughs Via Masterminds - Click To Read Article
Who do you mastermind with? Do you utilize your connections to the fullest? Are you expecting miracles when NOT doing your part?

Build Solid Relationships with Audio and Video to Truly Connect with Your Ideal Clients - Click To Read Article
It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it’s even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your ideal clients and each of them may respond differently depending on the medium you use. This means delivering the same message in different ways such as email, social media posts, direct mail, web copy and video and audio messages, is vital to marketing success.

How Social Proof Can Make or Break Your Business - Click To Read Article
Although storytelling and transparency are huge components of copywriting trends, it's not enough to simply tell your story. You must have buy-in. Consumers must believe your story, resonate with you, and believe that others believe in you too before they decide to do business with you. That's why social media and social proof are at the forefront of many successful marketing campaigns.

How Your Story and the Stories Your Clients Tell Will Help Your Business - Click To Read Article
It's not enough to have a strong brand anymore. Your brand is still vital and important element of relationship building but it must be supported with your voice to the right people in the right way. You must be more transparent than ever, and let people know who you really are before they choose to do business with you. This concept is hard for some to grasp especially for those transitioning from corporate or "day job" scenarios to the entrepreneurial lifestyle. There's a misnomer that you cannot mix your business and your personal life and nothing could be farther from the truth when you're an entrepreneur. Because when you're an entrepreneur it's all personal. Simply put, you must tell your story, so people relate to you before they buy.

The Secret to Sales Success and 5 Key Reasons Why This IS So Important - Click To Read Article
Are you wondering why your promotional and marketing materials don’t pack the punch you had hoped they would? Keep reading to learn the secret to sales success.

Three Ways to Prepare for Internet Publicity Before You Submit Your First Press Release - Click To Read Article
When publicity opportunities knock, be ready to answer with these tips for developing a press release strategy.

What Are Your Words Worth - Click To Read Article
Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?

What Customers Really Want & Why Finding the RIGHT Copywriter Matters - Click To Read Article
Putting your marketing message in the wrong hands can be hazardous to the health of your business. Take precautions to ensure that your copywriting is being handled by the right person for the job.

What Happened to Your New Year's Resolution? - Click To Read Article
Why focusing on being a better person is better than creating a list of resolutions you’ll never live up to.

What Is Your Plan - Click To Read Article
To some extent we all multi-task and have numerous responsibilities that can, at times, seem overwhelming. The key is to learn how to manage the responsibility by planning for it. Believe it or not, day to day activities are less stressful when you implement a plan.

What to Do When Children Are Grieving Death - Click To Read Article
The Willow Center for Grieving Children provides support in a safe place where emotions and symptoms of grief are welcomed, understood and allowed.

It's Up to You to Make Customer Service a Positive Experience - Click To Read Article
Being aware of your attitude and focusing on the Golden Rule will help improve your customer service and keep them coming back.

Press Release Basics for Internet Publicity Or Mainstream Media Submission - Click To Read Article
Press releases are relatively simple to write. However, there is a specific formula that you must use or you could damage your credibility.

Shortcuts to Copywriting Success! How to Find Inspiration in the Work of Others - Click To Read Article
Tips for ethically finding creative ideas in other people’s work.

The Difference Between the “Three P’s” – Public Relations, Publicity and Press Releases - Click To Read Article
If your business doesn’t utilize these three strategies, maybe it’s time it did.

Are You Connecting With Your Customers With Consistent Communication They Can Relate To? - Click To Read Article
Because copy is one of the key elements of your marketing materials, it’s important to keep up with what’s working and what’s not.

Are You Selling What Your Customers Want to Buy? - Click To Read Article
How to make sure your customers know you have what they need.

Audio & Video Visibility to Support Your Brand Integrity - Click To Read Article
Are you using audio and video to build relationships, increase sales and support your brand integrity?

Branding and Business Identity - Image is Everything! - Click To Read Article
How the public perceives your brand and the experience they have with you all comes down to what your image is comprised of.

Do You Know Who Your Customers Really Are & How to Reach Them? - Click To Read Article
People need to know you, like you and trust you to do business and at the same time, your message must truly be crafted to connect with them and motivate action.

Do Your Marketing Materials Include an - Click To Read Article
Ask your customers to take action and watch your sales increase.

Email Etiquette - 6 Key Guidelines to Consider Before You Hit Send - Click To Read Article
The internet and email can provide a fast and easy way to communicate information but there is a right way and a wrong way to go about it. Follow these guidelines before writing your next email.

How Planning the Work (and then Working The Plan) Can Catapult Your Marketing Success - Click To Read Article
A marketing plan is vital to the success of your business. Without a plan, even the best intentions may never be realized. You must plan the work and then work the plan, or your goals will not be accomplished. They key is to not only have a plan but to implement that plan. Here’s how.

How to Feature the Ultimate Benefits for your Customers - Click To Read Article
Once you know what you want your promotional copy to do, who you want to talk to and how you need to say what you want to say to get results, it’s time to explore features and benefits.

How to Formulate Your Copy to Increase Sales - Click To Read Article
Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning.

How to Generate More Sales with Headlines - Click To Read Article
Here are 4 easy ways to craft compelling headlines for more customers and more sales.

How to Share Your Expertise and Get More Website Traffic - Click To Read Article
Create a content strategy and leverage your expertise with article marketing.

5 Tips For Successful Online Press Releases - Click To Read Article
Press releases are a great way to share with the world what is going on with your business. There are however, some guidelines you should follow to avoid making your press releases too “salesy”. Follow these 5 tips and you’ll be on your way to press release success in no time.

7 Surefire Signs of a *Virtual Violation and 5 Ways to Avoid It - Click To Read Article
Not everything is always what it seems. By having the right information and knowing what to look for you can avoid being a victim of unethical practices online.

9 Elements to Help Your Copy Connect with Your Ideal Customers - Click To Read Article
Knowing the formula for creating a sales letter will help you connect with your ideal client. Regardless of the length of your copy you can incorporate the basic formula to ensure you’re providing all the information your customers need to make a sound decision about investing in your products and services.

A Sorority of Sisters - Click To Read Article
How a chance meeting led one woman to lifelong friendships and an unbreakable sisterhood.

Advertising Keeps Commerce Alive - Click To Read Article
A first-hand look at the inner workings of an advertising agency.

What to Expect When You Hire a Copywriter - Click To Read Article
The Copywriting Process Unveiled~

Read On ~ Book Review ~ Napoleon Hill's Think & Grow Rich ~ - Click To Read Article
How to Harness the Magic of Mindset ~ Mindset has almost become a buzz word. What's interesting about this is the effect mindset has on our everyday lives is not a new concept.

Book Review Publishize ~ How to Quickly & Affordably Self-Publish a Book That Promotes your Expertise By Susan Daffron - Click To Read Article
If you've been considering writing a book, now is the time to do it. We are living in the information age and if you have knowledge, share it.

The Long & Short of It -- Long Copy Versus Short Copy - Click To Read Article
There's an age old debate about long copy versus short copy. Which is more effective in marketing? TThe long and the short of it is that both are effective when incorporated in your overall strategy.

How to REALLY Connect With Your Customers on Their Terms to Build Relationships and Generate More Sales - Click To Read Article
Knowing how to engage your readers with attention grabbing headlines is important and at the same time, it's not enough to really create a relationship, build trust and eventually win a customer or client.

Connect With Customers & Prospects on THEIR Terms to Increase Sales - Click To Read Article
Are you really speaking to your customers in ways that connect them to your products and servcies? Undoubtedly you offer a product or service to your customers or potential customers. Have you seriously taken time to consider how you or your business benefits your clients? If you haven’t done this lately, take a moment to consider your customers. It’s super important. Your marketing content should be all about what your product or service will do for the consumer. One of the most common mistakes made in marketing, advertising and promotional materials is not focusing on the features and benefits of a product or service and HOW they directly benefit your core audience or target market.

5 Juicy Tips to Quickly Create Headlines that Draw Your Readers in & Move them Towards the Sale (hint: this means more money for you). - Click To Read Article
These are simply basic suggestions and serve as a guide for juicer headlines.

5 Double Readership Path Techniques to Increase The Effectiveness of Your Copy - Click To Read Article
Double readership paths are essential to appealing to both analytical thinkers/readers and scanners at the same time. This means you can capture the attention of both kinds of readers by using simple formatting tools like bolding, italicizing, highlight, underlining, using all capital letters and incorporating bullet points.

7 Ways to Leverage Your Business Via the Internet - Click To Read Article
Increase Your Search Engine Rankings Organically

Nine Ways to Network More Effectively - Click To Read Article
One of the best ways to convert prospects into customers is by networking. Here are some simple strategies for making your networking more effective.

Marketing Plans Help You Make Your Mark and Increase Success from the Start - Click To Read Article
Techniques to Help you Plan

Referral Generating Tips Via Publicity - Leverage Your News to Increase Business - Click To Read Article
My challenge to clients I work with is to not only submit news or press releases to both paid and free online sites, but to also follow up with any businesses or people who are also involved in your release.

Prospective Prospects ~ To Mail or Not to Mail, That is THE Question - Click To Read Article
Dollar for dollar direct mail out-performs and out delivers many traditional media outlets. However, there is a method to the madness and reasons why some DR techniques fail.

Is Your Business Card Working for You? - Click To Read Article
Using Your Marketing Real Estate Wisely.

Article Marketing Tips & Techniques - Click To Read Article
Just One Article Can Make a Difference (but don’t stop there…)

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it. - Click To Read Article
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Crafting Copy That Compels Your Customers to Act - Click To Read Article
Do you regularly guide prospects towards a sale? What are you asking? One of the best pieces of advice I can offer when creating copy is to always include an offer, otherwise known as a call to action. What do you want your customers to do? Don’t assume they’ll come to your website or storefront just because you’ve told them you’re there. Results driven advertising, marketing and promotions take more planning and effort than an “If I build it they will come” approach. Give your prospects and customers a reason to support your business. Invite them in to your storefront, request they visit your website and be sure to ask them to take action by giving them a compelling reason to do so. What are you “asking” your clients and prospects to do?

POWER Points to Ask BEFORE You Write a Single Word of Copy - Click To Read Article
Do you really know where to start when you're writing promotional copy? When you’re ready to tackle your next copywriting project these POWER Points will help you get focused. Writing is a process and believe it or not there is a method to the madness. Whether you plan to write your own copy or outsource these POWER Points will kick start the process. There are nine key questions I ask before considering any copywriting project. And this is just the beginning of the process. Once a client has invested in my services we go through a deep process of evaluating copy needs with a customized questionnaire. Some clients are even resistant to the process because it really makes you think about your business and direction.

A Look at Tribes, We Need You to Lead Us by Seth Godin - Click To Read Article
I wasn't surprised that Godin rolled up his sleeves to examine the topic of tribes, community and the impact the Internet has had on connectivity.

Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow - Click To Read Article
Do you know what people read first - practically EVERYTIME they read your copy?

How Telling Your Story Can Generate More Sales - Click To Read Article
The real heart of copywriting is your story.

Read On Book Review ~ twitter Revolution - Click To Read Article
If you don't have tweeps, aren't familiar with the twitterverse or haven't started tweeting, it's time to get on board with the twitter Revolution.

Are You 'Offering' Your Customers REAL Value? - Click To Read Article
Here are some of the basic elements to keep in mind when you begin to write your copy.





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