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Gayle Kesten Articles

Written by: Gayle Kesten

Grocery Store Aggravation - Click To Read Article
Seems like the best customer service stories come out of lousy experiences. So here's what happened to me today, followed by a burst of reason out of my 8-year-old.

Do Wedding Bells Cause Last Name Hell? - Click To Read Article
How much of your professional reputation is tied into your last name? Read on for some factors you should consider, and what other working women decided to do, before changing your last name when you get married.

What Working Women Want Mo$t - Click To Read Article
A new survey of some 12,000 working women found that above all else--flexible schedules, more affordable health and child care, etc.--working women most want a (freakin') raise. And some jerk named Dan has a *brilliant* idea as to how they can get one.

Tips Before Putting Your Honey on the Payroll - Click To Read Article
Some married couples are taking a second plunge, working together in businesses where the wives run the show. Find out how they're making that hierachy work, and when it's not such a great idea.

Words of Wisdom You Can Really Put to Work - Click To Read Article
Advice as generic as a horoscope and not based on one minute of true experience won't get us very far. The kind of practical, school-of-hard-knocks tips that will? Read on.

Career-Defining Moments - Click To Read Article
The Wall Street Journal's 50 Women to Watch 2008 pinpoint the key turning point, decision, or career move that changed everything for them. What was yours?

Is Social Media Killing PR? - Click To Read Article
Social media tools, such as blogs, Twitter and Facebook, represent the next big thing for growing businesses to get the word out about their products and services. So what does this mean for traditional public relations? Some bloggers have gone so far as to pronounce PR dead in the water. No surprise PR folks don't want to hear that, so they gathered to discuss that very topic. Their conclusion: Times, indeed, are a-changin', but don't count them out by any stretch.





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