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Gayle Kesten Articles



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Do Wedding Bells Cause Last Name Hell? - Click To Read Article
How much of your professional reputation is tied into your last name? Read on for some factors you should consider, and what other working women decided to do, before changing your last name when you get married.

Tips Before Putting Your Honey on the Payroll - Click To Read Article
Some married couples are taking a second plunge, working together in businesses where the wives run the show. Find out how they're making that hierachy work, and when it's not such a great idea.

Words of Wisdom You Can Really Put to Work
- Click To Read Article
Advice as generic as a horoscope and not based on one minute of true experience won't get us very far. The kind of practical, school-of-hard-knocks tips that will? Read on.

What Working Women Want Mo$t
- Click To Read Article
A new survey of some 12,000 working women found that above all else--flexible schedules, more affordable health and child care, etc.--working women most want a (freakin') raise. And some jerk named Dan has a *brilliant* idea as to how they can get one.

Is Social Media Killing PR?
- Click To Read Article
Social media tools, such as blogs, Twitter and Facebook, represent the next big thing for growing businesses to get the word out about their products and services. So what does this mean for traditional public relations? Some bloggers have gone so far as to pronounce PR dead in the water. No surprise PR folks don't want to hear that, so they gathered to discuss that very topic. Their conclusion: Times, indeed, are a-changin', but don't count them out by any stretch.

Grocery Store Aggravation
- Click To Read Article
Seems like the best customer service stories come out of lousy experiences. So here's what happened to me today, followed by a burst of reason out of my 8-year-old.

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With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Vwodek Wojczynski
Business Coach and Consultant Vwodek Wojczynski (pronounced Voy-chin-ski) brings fun, awareness, accountability and fresh perspectives based on his diverse experiences in life and business. Born in Poland and educated in Greece and Canada, he is trilingual with 8 years experience in business development with clients in Canada, USA, Switzerland and Poland. His approach is systematic and process-driven. He fuses the know-how of proven business methods with his commitment that entrepreneurs experience satisfaction and joy based on their values, motivations and strengths. He believes that businesses succeed based on their ability to generate value by providing what’s needed and wanted. Ultimately, he trains executives and true business owners - people who work less, produce more, own businesses that run automatically after a while and make a difference globally. His current research focus is the development of intelligent business systems and the application of emerging artificial intelligence technologies in business. He is also an avid traveler, spoken word performer and visual artist. He resides in Toronto, Canada. - Visit Vwodek Wojczynski's Website


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Gayle Kesten
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Gayle Kesten is a writer and editor who blogs about IT-related topics for small businesses on Sma llBizResource.com. Kesten’s "Wednesday's Woman" series profiles businesswomen of interest, trends, research and many other issues that matter most to working women.
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