Tweet

Attract Prospects with Easy Web 20 Techniques

Written by:

Article Overview: The Internet is my best friend for attracting new prospects. In a flash my name and an article I’ve authored have “gone viral”. I’m promoted all over the world and I’m suddenly the expert everyone wants to talk with. Leads start flowing in from people I’ve never met and new opportunities abound. Is it magic? No! It’s Web 2.0, and you can do it too with little investment other than your time.

Attract Prospects with Easy Web 20 Techniques

The Internet is my best friend for attracting new prospects. In a flash my name and an article I’ve authored have “gone viral”. I’m promoted all over the world and I’m suddenly the expert everyone wants to talk with. Leads start flowing in from people I’ve never met and new opportunities abound.

Is it magic? No! It’s Web 2.0, and you can do it too with little investment other than your time.

Don’t know what Web 2.0 really is, and therefore afraid you can’t leverage it? It’s simple. According to Wikipedia and expert Tim O'Reilly, the first person to really start talking about it, Web 2.0 isn’t a new technology. Rather, it’s a change in the way people use the Web. They leverage it as a platform to facilitate communication, secure information sharing and collaborate.

And that’s what makes it such a great tool for alluring potential buyers to you.

Your objective is to get your name out in front of your target audience and raise yourself to expert status through your message. Once your prospects know of you and your company, they start listening, and when a problem arises, you’re there in front of them.

Here are some of the cool options available to keep you close without much effort.


Articles and Blogs
As sellers we write emails and proposals sharing our ideas as part of our everyday job. Turn your sales writing into short articles you can post online and have e-newsletter sponsors solicit from you. Some great sites to post articles are evancarmichael.com, myventurepad.com, andezinearticles.com.

Write one article at a time, then post it to multiple sites. Ask your clients which sites they frequent and what newsletters they subscribe to. Work to get your articles posted to them.

Post your articles on your own website or blog, too. Put them on yours first so that your site is the initial place search engines find them.

If articles are too much work right now, try blogging. If you already have a blog, great! If not, write on other people’s blogs. I find that a comment I’ve posted to another person’s site often prompts a 250 word response or an exchange with different readers, and before I know it, I have an article with little effort. At the very least, my name is now present in other locations on the Internet.


Podcasts
Stretch yourself beyond articles and put your sales presentation ability to work for you. Create a few quick 2 to 12-minute podcasts for your website.

Make them relevant tips for today’s challenging times. Reference them in articles you write and offer them to the article websites.

For people who prefer to listen more than read, you’ve hit the mark. The added bonus is that anyone who listens hears your personal style and professionalism and beings to get to know you. That’s the first step in attracting new prospects.


Social networks
If you haven’t already, set up a profile on LinkedIn or Facebook. As your title, include a descriptor of your areas of expertise. Saying that you’re an IT security expert means more than noting you’re an account executive. If new prospects check you out before calling, and they will do it, they’ll get a clear picture of your capabilities.

Get some recommendations. Testimonials freely posted in a social network carry more credibility than the ones you post on your website or include in proposals. Not only that, but they’re available for anyone who views your profile. Ask your best clients to post references for you.

Start posting recommendations for others. People who see your recommendation may click on the link to your page to learn more about you.

Update what you’re working on or thinking about once or twice a week. Estimated effort, two minutes, and anybody in your network who looks will know. Mine currently says “Kendra’s helping a group of technical reps improve their referral gathering and prospecting approaches.” It keeps your connections informed and if they have similar issues, they’ll contact you. I’ve received leads from people who’ve only read that little tidbit.

Use Web 2.0 to get your name out in cyberspace and become the expert others turn to. Before you know it you’ll be attracting new prospects who have prequalified their need for your assistance simply from the snippets they’ve heard. Those are the leads we all strive for!

Related Articles
  Sales Prospecting Techniques
  Discover the Secret Multiplier
  Tired Of The Old School Network Marketing Techniques?
  In Order to Build a Successful and Legitimate Home Based Business Opportunity - What is the Missing Link?
  Tired Of The Old School Network Marketing Techniques?

Article Tags: best friend, blogs, expert status, first person, information sharing, job, new opportunities, new technology, o reilly, objective, own website, proposals, prospects, search engines, target audience, time don, wikipedia



Related Forum Posts
Re: e-Commerce and e-Payment providers - When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant. I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan. To answer your other question, I use Paypal for several reasons: 1. Brand familiarity 2. Easy to use 3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?) 4. Easy to cancel subscriptions On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!
Re: Domain name sugestion - Hi Anelly, Support-Box.com sounds very good to me. Easy and catchy.
Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Email Etiquette - [quote="jvprosperity":24jznj58] The P.S. suggestion is good but it depends on the type of communication (e.g. Autoresponder series verses one off emails to Clients or Prospects)[/quote:24jznj58] Andy, You are right. I was mainly referring to Auto Responder emails. To end a normal email, I attach signatures. Takuya
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Environment and productivity at the office

How To Improve Your CTA (Call To Action)

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.