Start Blowing Your Own Horn!
Start Blowing Your Own Horn!
Advertise. Share news about your programs, and who they're helping within the company, in the company newsletter. Share business objectives, programs implemented, and results achieved.
Measure business results from your sales training, then promote them throughout the company. A recent "Finding Referrals" class we ran for a sponsor focused on growing the business through referrals resulted in a 315% increase in referral follow-up calls within 8 weeks. The sponsoring executive was ecstatic and promoted it widely.
Ask to speak briefly at sales team meetings to share the positive results you're achieving with the team's peers while clarifying the work your organization performs.
Promote upcoming training throughout the company so key targets know it's available. As an example, my firm created a "Sales Hunting School" for a single division of Hewlett Packard. Other divisions with similar skill needs heard about it and choose to tailor it for their sales reps. The original class is being leveraged across the company, and the sponsoring division received credit for filling a company-wide need.
Follow through with your sponsor after delivery. Share evaluations, participant comments, and recommended next steps that help drive desired business results. Offer assistance where you can.
Get the word out and soon the business will be clamoring at your door. Don't be shy; start patting yourself on the back!
Start Blowing Your Own Horn - To learn more about this author, visit 's Website.
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Training organizations aren't always valued as highly as they should be. Self promote. Blow your own horn. These are good phrases to keep in mind if you want sponsors and the business to recognize the value of your services and support your training team's initiatives. There are tactful ways to be a "self promoter":
Advertise. Share news about your programs, and who they're helping within the company, in the company newsletter. Share business objectives, programs implemented, and results achieved.
Measure business results from your sales training, then promote them throughout the company. A recent "Finding Referrals" class we ran for a sponsor focused on growing the business through referrals resulted in a 315% increase in referral follow-up calls within 8 weeks. The sponsoring executive was ecstatic and promoted it widely.
Ask to speak briefly at sales team meetings to share the positive results you're achieving with the team's peers while clarifying the work your organization performs.
Promote upcoming training throughout the company so key targets know it's available. As an example, my firm created a "Sales Hunting School" for a single division of Hewlett Packard. Other divisions with similar skill needs heard about it and choose to tailor it for their sales reps. The original class is being leveraged across the company, and the sponsoring division received credit for filling a company-wide need.
Follow through with your sponsor after delivery. Share evaluations, participant comments, and recommended next steps that help drive desired business results. Offer assistance where you can.
Get the word out and soon the business will be clamoring at your door. Don't be shy; start patting yourself on the back!
Start Blowing Your Own Horn - To learn more about this author, visit 's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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