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Stand Out with Web Video
Written by: Christine SlocumbArticle Overview: Web videos can truly differentiate your products and services from the competition because Google, Yahoo! and MSN give videos top ranking. Even more importantly, visitors stay on a web page with video content over 50% longer than pages without video. With today’s video recording and screen capture technology, it’s easier than even to make and syndicate videos. Here are some tips for creating and distributing professional quality videos.
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Stand Out with Web Video
1. Determine whether you are going to shoot live video with a camcorder/camera or simply voice-over screenshots of a presentation. For software demos or voice-over presentations on a PC, we use Adobe Captivate and Microsoft Powerpoint. For the MAC, we recommend Keynote and Screenflow.
2. Create a script and rough storyboard. This will allow you to determine timing and will make it easy for the participants to quickly record the sessions.
3. Use a high-quality microphone. For voice-over of screen capture or software demos, we use a Snowball microphone by Blue. It’s only $99 and delivers great sound quality. Another popular model is the Audio Technica 2020 USB microphone. For videos, you will probably want the participants to use lavaliere microphones or at least attach an external microphone to your camcorder.
4. Eliminate noise in the recording environment. No room is 100% silent so record your voice as loud as possible, keeping your voice signal many decibels louder than the ambient noise of your room.
5. Keep the digital compression as high as possible for the best video and audio. For audio on the web, use a 22.5 Hz sample rate, 16 bit mono or stereo at 56Kbps. For video, save as AVI uncompressed for editing purposes, and then upload to the web in FLV or WMV format.
6. Optimize your video for search engines. Use keyword phrases in your video titles and descriptions considering as this is how the search engines will index your video. Most videos show up in Google’s result pages within 1-2 hours of submission.
7. Distribute your video efficiently. Rather than submitting your video to every online content site, use Traffic Geyser (www.trafficgeyser.com) . For $99 per month, you only upload once to the service and it automatically distributes your video to the most popular social networking sites in minutes - saving you hours of manual submission.
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Article Tags: internet marketing, video, web
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About the Author: Christine Slocumb RSS for Christine's articles - Visit Christine's website  Click here to visit Christine's website   Organic vs Paid Search Marketing The Pros and Cons Stand Out with Web Video Setting the Right Marketing Budget for Your Company Six Things Your Marketing Agency Shouldnt Do Preparing to Write Killer Web Copy for SEO and Visitors Alike |
Related Forum Posts
Dramatized the product
- Tough one...
It's going to have t be a mix of different media.
1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print
2. Somehow I believe there will have to be Video of it being "dramatized"
3. People of influence will have to support or sponsor the product.
just some that came to mind..
Re: How do you earn trust with an online business?
- Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives.
This can be done via Video (hot right now), basic text, audio etc.
I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Video Production
- Does anyone know a good company in Video Production?
We are looking to create a short commercial for our website.
thanks,
B
Re: YouTube: Control Settings for Start & Stop!
- Hi Guys,
Video marketing and I have been a bit like oil and water in the past but I am getting more involved with it now and great tips like these are most appreciated,
regards,
Mal.
Re: Hit or Miss: Dancejam
- This is a list of some of the video sharing sites --
Web sites in this category include:
* AniBOOM
* AtomUploads (part of AtomFilms)
* BGVIP.TV
* Blinkx
* Blip.tv
* Break.com
* Buzznet
* Crackle
* Dailymotion
* EngageMedia
* Facebook
* Famecast
* Flickr
* GameVideos.com
* Gawkk
* GodTube
* GoFish no more uploading.
* Google Video
* Hulu
* iFilm
* imeem
* JibJab
* Kewego
* Liveleak
* MegaVideo
* Metacafe
* MSN Soapbox
* Myspace
* MyToons
* MyVideo
* OneWorldTV
* Ourmedia
* pandora tv
* Peekvid.com (closed)
* Photobucket
* PHPmotion
* Rambler Vision
* ReelTime.com
* RuTube
* Sapo Videos (only portuguese)
* Sevenload
* Stage6 (closed)
* TroopTube
* Tudou (Chinese)
* Twango
* Vbox7
* Veoh
* Viddler
* Vimeo
* Vuze
* Yahoo! Video
* YouTube
* Vidoosh (Iranian)
Those are just some of the better known sites.
Chris
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