Stand Out with Web Video
Stand Out with Web Video
2. Create a script and rough storyboard. This will allow you to determine timing and will make it easy for the participants to quickly record the sessions.
3. Use a high-quality microphone. For voice-over of screen capture or software demos, we use a Snowball microphone by Blue. It’s only $99 and delivers great sound quality. Another popular model is the Audio Technica 2020 USB microphone. For videos, you will probably want the participants to use lavaliere microphones or at least attach an external microphone to your camcorder.
4. Eliminate noise in the recording environment. No room is 100% silent so record your voice as loud as possible, keeping your voice signal many decibels louder than the ambient noise of your room.
5. Keep the digital compression as high as possible for the best video and audio. For audio on the web, use a 22.5 Hz sample rate, 16 bit mono or stereo at 56Kbps. For video, save as AVI uncompressed for editing purposes, and then upload to the web in FLV or WMV format.
6. Optimize your video for search engines. Use keyword phrases in your video titles and descriptions considering as this is how the search engines will index your video. Most videos show up in Google’s result pages within 1-2 hours of submission.
7. Distribute your video efficiently. Rather than submitting your video to every online content site, use Traffic Geyser (www.trafficgeyser.com) . For $99 per month, you only upload once to the service and it automatically distributes your video to the most popular social networking sites in minutes - saving you hours of manual submission.
Stand Out with Web Video - To learn more about this author, visit Christine Slocumb's Website.
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1. Determine whether you are going to shoot live video with a camcorder/camera or simply voice-over screenshots of a presentation. For software demos or voice-over presentations on a PC, we use Adobe Captivate and Microsoft Powerpoint. For the MAC, we recommend Keynote and Screenflow.
2. Create a script and rough storyboard. This will allow you to determine timing and will make it easy for the participants to quickly record the sessions.
3. Use a high-quality microphone. For voice-over of screen capture or software demos, we use a Snowball microphone by Blue. It’s only $99 and delivers great sound quality. Another popular model is the Audio Technica 2020 USB microphone. For videos, you will probably want the participants to use lavaliere microphones or at least attach an external microphone to your camcorder.
4. Eliminate noise in the recording environment. No room is 100% silent so record your voice as loud as possible, keeping your voice signal many decibels louder than the ambient noise of your room.
5. Keep the digital compression as high as possible for the best video and audio. For audio on the web, use a 22.5 Hz sample rate, 16 bit mono or stereo at 56Kbps. For video, save as AVI uncompressed for editing purposes, and then upload to the web in FLV or WMV format.
6. Optimize your video for search engines. Use keyword phrases in your video titles and descriptions considering as this is how the search engines will index your video. Most videos show up in Google’s result pages within 1-2 hours of submission.
7. Distribute your video efficiently. Rather than submitting your video to every online content site, use Traffic Geyser (www.trafficgeyser.com) . For $99 per month, you only upload once to the service and it automatically distributes your video to the most popular social networking sites in minutes - saving you hours of manual submission.
Stand Out with Web Video - To learn more about this author, visit Christine Slocumb's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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