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Christine Slocumb Articles

Written by: Christine Slocumb

Organic vs Paid Search Marketing - The Pros and Cons - Click To Read Article
Wondering whether you should pursue paid search marketing campaigns, organic search campaigns or both for your business? Here is a high-level comparison of the two online marketing strategies.

What's Great About Google+ - Click To Read Article
Some online experts claim that Google+ will solve all of your social network issues and lead you to drop your Facebook, Twitter, Foursquare, and blogging site in favor of this new mega-social network. Although it is highly unlikely that users will stop using Facebook and Twitter cold turkey, look for Google+ to pick up steam in the coming months.

Setting the Right Marketing Budget for Your Company - Click To Read Article
Determining marketing budget is daunting for large and small businesses alike. This article outline 10 ways you can set a marketing budget.

Six Things Your Marketing Agency Shouldn't Do - Click To Read Article
The marketing agency you hire should not need to be reminded that they are working for YOU and owe you their best effort to achieve your goals. Why then, do agencies sometimes act like they are working against you?

Preparing to Write Killer Web Copy for SEO and Visitors Alike - Click To Read Article
Writing website copy which appeals to both your website’s visitors and search engine robots is part art, part science. In this article, I detail a step-by-step preparation method for writing copy that both visitors and search engines find compelling. This is the exact process our agency has used to write copy for dozens of highly successful websites.

Top 14 Marketing Tips for Technology Businesses - Click To Read Article
A down economy and slow summer season make it one of the best times to re-evaluate your company’s marketing strategy. Here are some marketing tips which work successfully for technology product or services companies.

How to Create an Effective Microsite - Click To Read Article
A microsite is an individual web page or group of web pages which are used to support, enhance, or supplement the primary or parent website. The main difference between a microsite and the parent site is its focus on one main topic or theme compared to the broader scope of the parent site. Often, microsites are used to target new markets or to create focused content for niche audiences (sometimes geographic specific). Offering companies a chance to add value to their brand by informing, entertaining, engaging, and interacting, microsites can also be optimized with keywords for better search engine rankings and click through rates.

Stand Out with Web Video - Click To Read Article
Web videos can truly differentiate your products and services from the competition because Google, Yahoo! and MSN give videos top ranking. Even more importantly, visitors stay on a web page with video content over 50% longer than pages without video. With today’s video recording and screen capture technology, it’s easier than even to make and syndicate videos. Here are some tips for creating and distributing professional quality videos.





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