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Learn how to stand out and eliminate your competition. So, you’ve heard of branding and you know that defining a brand is essential for a company’s survival and for it to consistently produce new and successful products. Many notable brands have become household names such as Band-Aid, Xerox and Kleenex. However, what about personal branding? What is a personal brand, how do you create it and why is it important for you to have? In the simplest terms, your personal brand is you. It displays your personality and conveys what you stand for. In turn, it helps you to distinguish yourself from others and eliminate your competition.

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Business Coach and Consultant Vwodek Wojczynski (pronounced Voy-chin-ski) brings fun, awareness, accountability and fresh perspectives based on his diverse experiences in life and business. Born in Poland and educated in Greece and Canada, he is trilingual with 8 years experience in business development with clients in Canada, USA, Switzerland and Poland. His approach is systematic and process-driven. He fuses the know-how of proven business methods with his commitment that entrepreneurs experience satisfaction and joy based on their values, motivations and strengths. He believes that businesses succeed based on their ability to generate value by providing what’s needed and wanted. Ultimately, he trains executives and true business owners - people who work less, produce more, own businesses that run automatically after a while and make a difference globally. His current research focus is the development of intelligent business systems and the application of emerging artificial intelligence technologies in business. He is also an avid traveler, spoken word performer and visual artist. He resides in Toronto, Canada. - Visit Vwodek Wojczynski's Website


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Michelle Lee
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Michelle currently works for Cambridge Who's Who as the web content developer and manager. She also writes for and manage several blogs for the company revolving around members' accomplishments as well as resourceful articles for entrepreneurs, executives and professionals. Cambridge Who's Who is the fastest-growing publisher of executive, professional and entrepreneur biographies in the world today. Our accomplished members and extensive online database make Cambridge Who's Who a premier resource for networking. The Cambridge mission is to deliver its members the recognition and competitive edge needed to network and do business effectively. Inclusion in the Registry is an honor limited to individuals who have demonstrated leadership and achievement in their industry and occupation. The registry is distributed exclusively to our members around the world, making it the ideal vehicle for you to use to position yourself and your company.
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