Double Your Sales and Subscribers with These Simple Tactics!
Double Your Sales and Subscribers with These Simple Tactics!
Business women often miss out conversion, so you are not alone. Before we start telling you how to drive more visitors to your business, you need to make sure you are set up to convert them.
So why is this so important?
At the moment your business is like a leaking bucket; you are losing water i.e. money. You spend time and money driving visitors to your business only to find that you make no more money because you lose sales through the holes in your business.
Why, because you don’t know how to effectively convert your website browsers, visitors to your business or your newsletter readers into potential customers.
If your conversion is poor - and most people’s is - then it doesn’t matter whether you have 10 or 10,000 visitors, the results will still be the same - a lack of buyers. What most people do instead of improving their conversion is work harder to drive more visitors. But all they are doing is wasting time and money, and quickly going broke as they search for the next solution to attract visitors.
Most business women think they have a good conversion rate, and if asked will say something around 50 per cent and upwards. However, in reality, when business owners actually take steps to measure their conversation rate, they find it’s more likely 1-3 per cent.
So why is your conversion so low?
There are several reasons for conversion being so low, including:
•You are not targeting the right people with your marketing in the first place
•Uninspiring website
•Lack of trust and no relationship with your audience
Have you ever looked at your website stats and wondered why you had 200 unique visitors (excluding spam) to your website today, but only had three opt in to your newsletter?
Just think, what you could achieve if you improve your conversion. Instead of getting three opt in for every 200 visitors, you get 20 opt in for every 200. That means there are 17 more people to sell your products to, equalling more money. And all you have done is make a few small changes to your website.
So the thing is, if you improve your conversion you get more money coming in without spending any more. In the above example if we double our conversion, then we can potentially double your sales. It’s perfect.
The first thing we need to do is repair some of these holes in your business.
So just think how much more money you could make if you improve your conversion by five, 10 or even 20 per cent! Here are few strategies that you can implement into your business:
•Build a Database/List
The first thing you need to do, if you don’t already, is start building a database, or list as it is also called. A database or list is one of the most valuable assets a business can have. It is also one of the most cost effective marketing tools you can use, as it allows you to promote to your database time and time again without incurring the cost of having to constantly advertise to find new potential customers.
•Have a clear Call to Action
You need to have a clear call to action that tells people to CALL and BUY from you and, if possible, within a certain time frame. For example - Call us today on 5555 5555
•Converting more visitors by changing one thing on your newsletter
There is one aspect of a newsletter that you can change that could double your sales - the Subject Line. Most people have something really lame and uninspiring in their subject line, like “December’s Newsletter” or “This Month’s Special Offer”.
Instead you need to have a subject line that gets people involved in the conversation and makes them take action, like Do you want the Good News or the Bad News? Or Top 5 secrets...
•Getting more sign ups from your Website/Blog
Most people do not purchase first time what you need to do is capture their details so you can promote to them later. You can do this by using a capture device. A capture device is something that draws potential customers to your business, whether by phone, mail, store or website. The idea is to give them something for FREE, this could be a top tips or how to e-book, special report, video, audio, CD, newsletter etc so you can obtain their contact details. Once you have these details you can add them to your database and promote to them.
If you have a website, you get less than 10 seconds to entice them to take action and sign up to your capture device. So ensure that your capture device is enticing
There are so many of you who still don’t use a capture device in your business, and especially not on your website. I know I have looked. You are losing so much money by not having one.
Make sure that you test and measure your current performance and then monitor performance as you make changes.
Conversion is critical; probably more so than getting more visitors, because if you cannot convert them you are wasting time and money and will quickly go broke.
These are just a few of the strategies you can be using within your business that don’t cost a fortune, but can create big results. The step by step report on how to implement these strategies is available from the VIP Club at Business Women Unite.
Double Your Sales and Subscribers with These Simple Tactics - To learn more about this author, visit Alison Basson's Website.
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I often hear business women talk about how they need to get more visitors to their business, but they miss one other aspect that is just as, or even more important - conversion.
Business women often miss out conversion, so you are not alone. Before we start telling you how to drive more visitors to your business, you need to make sure you are set up to convert them.
So why is this so important?
At the moment your business is like a leaking bucket; you are losing water i.e. money. You spend time and money driving visitors to your business only to find that you make no more money because you lose sales through the holes in your business.
Why, because you don’t know how to effectively convert your website browsers, visitors to your business or your newsletter readers into potential customers.
If your conversion is poor - and most people’s is - then it doesn’t matter whether you have 10 or 10,000 visitors, the results will still be the same - a lack of buyers. What most people do instead of improving their conversion is work harder to drive more visitors. But all they are doing is wasting time and money, and quickly going broke as they search for the next solution to attract visitors.
Most business women think they have a good conversion rate, and if asked will say something around 50 per cent and upwards. However, in reality, when business owners actually take steps to measure their conversation rate, they find it’s more likely 1-3 per cent.
So why is your conversion so low?
There are several reasons for conversion being so low, including:
•You are not targeting the right people with your marketing in the first place
•Uninspiring website
•Lack of trust and no relationship with your audience
Have you ever looked at your website stats and wondered why you had 200 unique visitors (excluding spam) to your website today, but only had three opt in to your newsletter?
Just think, what you could achieve if you improve your conversion. Instead of getting three opt in for every 200 visitors, you get 20 opt in for every 200. That means there are 17 more people to sell your products to, equalling more money. And all you have done is make a few small changes to your website.
So the thing is, if you improve your conversion you get more money coming in without spending any more. In the above example if we double our conversion, then we can potentially double your sales. It’s perfect.
The first thing we need to do is repair some of these holes in your business.
So just think how much more money you could make if you improve your conversion by five, 10 or even 20 per cent! Here are few strategies that you can implement into your business:
•Build a Database/List
The first thing you need to do, if you don’t already, is start building a database, or list as it is also called. A database or list is one of the most valuable assets a business can have. It is also one of the most cost effective marketing tools you can use, as it allows you to promote to your database time and time again without incurring the cost of having to constantly advertise to find new potential customers.
•Have a clear Call to Action
You need to have a clear call to action that tells people to CALL and BUY from you and, if possible, within a certain time frame. For example - Call us today on 5555 5555
•Converting more visitors by changing one thing on your newsletter
There is one aspect of a newsletter that you can change that could double your sales - the Subject Line. Most people have something really lame and uninspiring in their subject line, like “December’s Newsletter” or “This Month’s Special Offer”.
Instead you need to have a subject line that gets people involved in the conversation and makes them take action, like Do you want the Good News or the Bad News? Or Top 5 secrets...
•Getting more sign ups from your Website/Blog
Most people do not purchase first time what you need to do is capture their details so you can promote to them later. You can do this by using a capture device. A capture device is something that draws potential customers to your business, whether by phone, mail, store or website. The idea is to give them something for FREE, this could be a top tips or how to e-book, special report, video, audio, CD, newsletter etc so you can obtain their contact details. Once you have these details you can add them to your database and promote to them.
If you have a website, you get less than 10 seconds to entice them to take action and sign up to your capture device. So ensure that your capture device is enticing
There are so many of you who still don’t use a capture device in your business, and especially not on your website. I know I have looked. You are losing so much money by not having one.
Make sure that you test and measure your current performance and then monitor performance as you make changes.
Conversion is critical; probably more so than getting more visitors, because if you cannot convert them you are wasting time and money and will quickly go broke.
These are just a few of the strategies you can be using within your business that don’t cost a fortune, but can create big results. The step by step report on how to implement these strategies is available from the VIP Club at Business Women Unite.
Double Your Sales and Subscribers with These Simple Tactics - To learn more about this author, visit Alison Basson's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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