Alison Basson Articles

7 Ways to market your business and attract potential customers without spending a fortune... - Click To Read Article
Marketing and generating new potential customers is critical for business success, without them how are you going to make more money and grow your business. There are a lot of ways to promote your business and attract potential customers but here are some of the best no cost/low cost ways of marketing your business both online and offline.

The Power of Social Networking - Click To Read Article
You’ve all heard of networking right? Most business women don’t ever use it to its full potential. One of the most common reasons is that it’s just one more thing you have to do in your busy day so it goes into the too hard basket, right! I know I used to do this. With traditional networking, you stand in a room full of complete strangers pretending to have a good time, all in the hope that you will connect with the right people. Yes, networking can be a nightmare. It can also be a great thing if you get the right environment for you. Networking is all about building relationships and now-a-days I use both online and offline networking, but I get the greatest benefit from online social networking as I can connect with more people in less time. So what is it and how can it benefit you?

Is success just around the corner? Discover our top 7 secrets to take you there... FAST! - Click To Read Article
Are you a business woman who wants to achieve permanent financial success? Do you realise that you are not that different from someone who has already made it in business. It is a well known fact that over a third of all businesses don’t succeed but did you know that most business women give up just at the time they are about to make a break through. They don’t take that next step that will take them to the path of success. Does this sound familiar? I know as a woman in business I have wanted to give up many times but through sheer determination I didn’t and am now on the path to success. But how, you may be asking. Well let me share with you a few secrets that I have learnt which helped me...

How to grow your small business on a limited budget - Click To Read Article
Growing a small business on a shoe string budget can be a challenge for many women business owners. But let’s face it; growing your business is critical for success. There are plenty of resources available that you can use for free or a small fee that will allow you to grow your business.

How do mums in business get organised and focused... - Click To Read Article
Getting organised when you are a business mum is a tough ask for many people, especially with kids in tow! Being focused and organised can be done, and with a business to run, it is absolutely essential.

Double Your Sales and Subscribers with These Simple Tactics! - Click To Read Article
I often hear business women talk about how they need to get more visitors to their business, but they miss one other aspect that is just as, or even more important - conversion. Business women often miss out conversion, so you are not alone. Before we start telling you how to drive more visitors to your business, you need to make sure you are set up to convert them. So why is this so important?

Business Mums – How to successfully juggle being a Mum and an Entrepreneur? - Click To Read Article
As mums we already have a busy life and it is a well known fact that women are great at juggling a hundred and one things at once. But when it comes to taking on a small business as well, things get a little more challenging. As any business mum already knows it can be challenging trying to juggle the children and a business smoothly but it can be done and you don’t need to be ‘superwomen’. Organisation and a ‘great well oiled plan’ is the key if you wish to create a successful business and lifestyle. When becoming a mum in business it is important to have a balance between your children/family and your small business, otherwise your new business will take over. So here are some great tips to help you successfully juggle both.

7 Common Mistakes Made By Women in Business...And How You Can Avoid Them - Click To Read Article
There are many reasons why women with businesses are not successful but here are 7 of the most common mistakes that women in business make. These mistakes may seem obvious but in reality a great deal of businesses fail because of them. Discover how to avoid making these same mistakes and go on to run a successful business.


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