Recession Proof Networking

Guest post by: Meko L. Lawson
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Recession Proof Networking - By Meko L. Lawson

Are we heading into a recession? Are we already in a recession? Depending on which economic analyst you are listening to, we are either facing or currently in a recession period. As a result, all of us seem to be making changes to our daily routines and lifestyles in order to prepare for or adapt to the economic uncertainties around us.

If you are a business owner, you are likely re-evaluating your bottom line and if you are employed, you are undoubtedly concerned about job security, perhaps revisiting and repolishing your resumes for that “just in case” scenario. Whatever place you may be in today, do not neglect your greatest tool – Networking!

Networking is a low cost yet invaluable asset to your business and career that must be utilized daily! Now is the most powerful time to fortify and strengthen your network by actively building new contacts, dutifully following up with current contacts and dusting off those old contacts.

In times of uncertainty, relationships are concrete. We value those who value us and through effective networking, we are able to build a community of mutual support, resource sharing and advancement.

Create a strategic networking plan today, it is important to be clear on the reason and purpose of your networking efforts. The contacts you build today can quite literally be the opportunity you create for tomorrow. Happy Networking!

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Recession Proof Networking - By Meko L. Lawson

About the Author: Meko L. Lawson

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Meko Lawson is the founder of the Professional Women of Color Network, the largest network of its kind in the United States. She is a frequent speaker at business and professional seminars throughout the U.S. and has been a workshop presenter, facilitator, moderator and organizer for events pertinent to advancing and improving the lives of women of color. Her innovative approach to networking has resulted in several published articles and her new book, Network It! will be available soon. For more information, visit www.pwcon.org.
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