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Gain Maximum Search Engine Marketing and Search Engine Optimisation (SEM/SEO) exposure for your Business.

Guest post by: Vanessa J. Bonnette

Article Overview: Research is consistently revealing that the fastest and most efficient way to increase exposure for your business is linking to websites that implement SEM and SEO services in various facets.

Gain Maximum Search Engine Marketing and Search Engine Optimisation (SEM/SEO) exposure for your Business.

Research is consistently revealing that the fastest and most efficient way to increase exposure for your business is linking to websites that implement SEM and SEO services in various facets.

The main role of B2B connections is to link for information exchange and networking, yet it’s also a very cost effective and valuable method of increasing traffic flow and generating business. However, B2B transactions differ from consumer transactions because they are relationship based, not product based. In this way customer service and website features are an important focus for the potential ‘connection.’ The process of connecting can take more time due to assessing the benefits and features offered – it is rarely a rush decision.

While researching this topic I found a free report - “The Role of Search in Business to Business Buying Decisions” in which 1500 US participants responded to a 40 question survey. The survey findings were then pre-tested and implemented. You can download the entire report. Some of the finds were -

• When making purchases 93.2 percent said they would research online.

• 95.5 percent of participants indicated that they would use a search engine for research.

• 63.9 percent chose search engines over consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals.

• 86.9 percent of participants said they would visit sites after visiting initial host sites.
The study identified several conclusions:
• SEO/SEM plays a dominant role in purchases.

• Search engines are used as the primary tool for researching products and services.

• Google is the preferred search engine.

• Research often takes place one month before the purchase.

• 60 percent click on the first 3 sites listed.

• Users decide in seconds which listings to click on.

With the majority of traffic originating from search engines, it is more important than ever for business owners, marketers and wholesalers to ensure that their websites are listed broadly for maximum exposure. Priority positioning equals excellent results!

7 Benefits of Linking to SEO/SEM optimised Websites -

1. The traffic is highly targeted. Any potential buyers who find you via B2B search engines are looking for your specific products and services - they are ‘open’ to your marketing message.

2. It’s non-intrusive. Online searching offers a user-friendly tool for the consumer. Compared to watching TV or reading magazines, newspapers etc where ads dominate the mind and force their attention on you - online searching assists the user. Consumers are actively seeking your products, services or information and are happy to be directed to your site.

3. Directory Use. Most visitors use Directories to make decisions – they’ll compare and click on a listing rather than search the net endlessly. Since they are often motivated to buy, they will click your site and explore your products and services.

4. Free and special offers are great attention grabbers for consumers. Listing free offers and specials in your Directory Listing generates an immediate click response.

5. List multiple products to attract attention. Presentation can play a part in the decision making process. Showcase your best products and services with attractive images and logos.

6. Editorials and articles can be ‘spidered’ by search engines. Websites which utilise SEO/SEM optimisation submit the authors’ details to generate traffic to the site.

7. List your business in multiple SEO/SEM Directories to give you maximum exposure for minimum cost.

Related Articles
  Why optimise your website?
  What is Search Engine Optimisation?
  Internet Marketing And Why You Need It
  The Power Of Search Engine Optimisation
  What is search engine optimisation

Article Tags: b2b transactions, consumer transactions, dominant role, facets, google, increasing traffic, industry portals, information exchange, initial host, marketers, preferred search engine, question survey, search engine research, search engines, seo services, survey findings, traffic flow, us participants, website features, wholesalers



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Search Engine Marketing - Optimization For Local Businesses - Nice information about SEM / Search Engine Marketing... It's very help me to know benefits if using SEM for local business.. Thanks for sharing this information..
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.


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