Gain Maximum Search Engine Marketing and Search Engine Optimisation (SEM/SEO) exposure for your Business.
Gain Maximum Search Engine Marketing and Search Engine Optimisation (SEM/SEO) exposure for your Business.
The main role of B2B connections is to link for information exchange and networking, yet it’s also a very cost effective and valuable method of increasing traffic flow and generating business. However, B2B transactions differ from consumer transactions because they are relationship based, not product based. In this way customer service and website features are an important focus for the potential ‘connection.’ The process of connecting can take more time due to assessing the benefits and features offered – it is rarely a rush decision.
While researching this topic I found a free report - “The Role of Search in Business to Business Buying Decisions” in which 1500 US participants responded to a 40 question survey. The survey findings were then pre-tested and implemented. You can download the entire report. Some of the finds were -
• When making purchases 93.2 percent said they would research online.
• 95.5 percent of participants indicated that they would use a search engine for research.
• 63.9 percent chose search engines over consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals.
• 86.9 percent of participants said they would visit sites after visiting initial host sites.
The study identified several conclusions:
• SEO/SEM plays a dominant role in purchases.
• Search engines are used as the primary tool for researching products and services.
• Google is the preferred search engine.
• Research often takes place one month before the purchase.
• 60 percent click on the first 3 sites listed.
• Users decide in seconds which listings to click on.
With the majority of traffic originating from search engines, it is more important than ever for business owners, marketers and wholesalers to ensure that their websites are listed broadly for maximum exposure. Priority positioning equals excellent results!
7 Benefits of Linking to SEO/SEM optimised Websites -
1. The traffic is highly targeted. Any potential buyers who find you via B2B search engines are looking for your specific products and services - they are ‘open’ to your marketing message.
2. It’s non-intrusive. Online searching offers a user-friendly tool for the consumer. Compared to watching TV or reading magazines, newspapers etc where ads dominate the mind and force their attention on you - online searching assists the user. Consumers are actively seeking your products, services or information and are happy to be directed to your site.
3. Directory Use. Most visitors use Directories to make decisions – they’ll compare and click on a listing rather than search the net endlessly. Since they are often motivated to buy, they will click your site and explore your products and services.
4. Free and special offers are great attention grabbers for consumers. Listing free offers and specials in your Directory Listing generates an immediate click response.
5. List multiple products to attract attention. Presentation can play a part in the decision making process. Showcase your best products and services with attractive images and logos.
6. Editorials and articles can be ‘spidered’ by search engines. Websites which utilise SEO/SEM optimisation submit the authors’ details to generate traffic to the site.
7. List your business in multiple SEO/SEM Directories to give you maximum exposure for minimum cost.
Gain Maximum Search Engine Marketing and Search Engine Optimisation SEMSEO exposure for your Business - To learn more about this author, visit Vanessa J. Bonnette's Website.
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Research is consistently revealing that the fastest and most efficient way to increase exposure for your business is linking to websites that implement SEM and SEO services in various facets.
The main role of B2B connections is to link for information exchange and networking, yet it’s also a very cost effective and valuable method of increasing traffic flow and generating business. However, B2B transactions differ from consumer transactions because they are relationship based, not product based. In this way customer service and website features are an important focus for the potential ‘connection.’ The process of connecting can take more time due to assessing the benefits and features offered – it is rarely a rush decision.
While researching this topic I found a free report - “The Role of Search in Business to Business Buying Decisions” in which 1500 US participants responded to a 40 question survey. The survey findings were then pre-tested and implemented. You can download the entire report. Some of the finds were -
• When making purchases 93.2 percent said they would research online.
• 95.5 percent of participants indicated that they would use a search engine for research.
• 63.9 percent chose search engines over consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals.
• 86.9 percent of participants said they would visit sites after visiting initial host sites.
The study identified several conclusions:
• SEO/SEM plays a dominant role in purchases.
• Search engines are used as the primary tool for researching products and services.
• Google is the preferred search engine.
• Research often takes place one month before the purchase.
• 60 percent click on the first 3 sites listed.
• Users decide in seconds which listings to click on.
With the majority of traffic originating from search engines, it is more important than ever for business owners, marketers and wholesalers to ensure that their websites are listed broadly for maximum exposure. Priority positioning equals excellent results!
7 Benefits of Linking to SEO/SEM optimised Websites -
1. The traffic is highly targeted. Any potential buyers who find you via B2B search engines are looking for your specific products and services - they are ‘open’ to your marketing message.
2. It’s non-intrusive. Online searching offers a user-friendly tool for the consumer. Compared to watching TV or reading magazines, newspapers etc where ads dominate the mind and force their attention on you - online searching assists the user. Consumers are actively seeking your products, services or information and are happy to be directed to your site.
3. Directory Use. Most visitors use Directories to make decisions – they’ll compare and click on a listing rather than search the net endlessly. Since they are often motivated to buy, they will click your site and explore your products and services.
4. Free and special offers are great attention grabbers for consumers. Listing free offers and specials in your Directory Listing generates an immediate click response.
5. List multiple products to attract attention. Presentation can play a part in the decision making process. Showcase your best products and services with attractive images and logos.
6. Editorials and articles can be ‘spidered’ by search engines. Websites which utilise SEO/SEM optimisation submit the authors’ details to generate traffic to the site.
7. List your business in multiple SEO/SEM Directories to give you maximum exposure for minimum cost.
Gain Maximum Search Engine Marketing and Search Engine Optimisation SEMSEO exposure for your Business - To learn more about this author, visit Vanessa J. Bonnette's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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