9 Vital Principles of Communication
Communication is an extremely powerful tool for success which, when effectively engaged in, creates strong relationships, harmonious working conditions and allows us to share the best of ourselves with others.
The following principles of communication are always in play. Learning them will help you become a stronger and more effective communicator.
It is impossible to avoid communication – All behavior is potential communication. Anything you do or say may communicate if the other person perceives it as a message.
Communication is largely nonverbal – Words represent only 7% of what actually influences human behavior while voice quality represents 38% and body language makes up the majority, at 55%, of what actually influences people when you communicate.
Context affects communication – The context, or environment, in which a message is conveyed and received affects communication.
Meanings are in people, not in words – Meanings are in the perception of the listener who has at least 50% of the responsibility for accurate communication.
Communication is irreversible – You never get a second change to make a first impression. You may give additional information or rationalization for your actions, but you can only modify the impression you have already made.
Noise affects communication – Internal and external distractions affect a listener’s ability to hear and understand your message.
Communication is circular – People send and receive communication simultaneously making communication a circular rather than linear act.
Creating common ground is essential – Communication is most efficient when participants share common ideas, understanding and/or experience.
Communication has effects – For every communication act there are consequences. For this reason, being ethical in all your communication is essential.