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How come we live in America and yet so many can't reach the American dream?

How come we live in America and yet so many can't reach the American dream?
Free Download - The Power of a Compliment in Business By Cheryl Matthynssens
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 Ten Things You Must Have to Run a Home Business!  Simple, free but important!

First and foremost, you must have a Long Term Goal that is broken down to a short time goal. From that short term goal, you should build your daily goals. Whether this is online marketing activities to achieve each day, cold calls, lead contacts or sales numbers, you need to have what you must achieve each day. Once you have your daily goals, do the ones you don't like first. That way as you tire slightly, it gets easier to finish because the things you don't prefer are already done.

Second: Your Long Term goals need to be visual. Some businesses teach a dream book. Others will teach you to make a vision board. Either way, you need to have some way of looking at what you want to achieve daily. Me personally, I sort of have a vision board. On my desktop, I have a collage of pictures that represent my dreams all pasted over one another till the screen is filled. Every time I sit at my computer, I get glimpses of my board. On it, I have family. That is the number one reason I opened a home business. I also have my dream home, my truck and my dream office. Regardless of how you keep them in front of you, do so. Otherwise, you are driving on a long trip without either destination or a map.

Third: Structure. You have to set a schedule. If your goal was to have time with the children, but you are in a panic mode constantly managing your websites, marketing campaigns or phones, you gained nothing. Set a schedule for each day. Start your day on time and end it on time. Build your schedule around the things that are important - Family and Freedom. Don't build your family around your schedule.

Fourth: Don't give up! One of the most horrible things that modern day society has gained is instant gratification. While this is nice when I want gas, a hamburger or my phone with me at any given time; it is detrimental to other more important things. Because we have no patience anymore, so many American's open businesses and sits and waits for customers to come to them. It does not work that way. And worse, statistics show that many people stop trying to reach goals, RIGHT BEFORE they will reach them. Just short and they walk away from what they wanted most. Don't give up!

Fifth: Education! Whatever business you choose, you need education. You need to know your products, your website tools, your shopping cart, your merchant account and most important your marketing! Do not choose a home business that just hands you a product and nothing else if you do not already have training in these things. In my opinion, a good home business will include that training in your start up kits.

Sixth: Focus! I cannot stress this enough. If you get to your office on time, but you are easily distracted by an email, a phone call that is not moving you towards your goals or even daydreams, that time in your office is wasted. You need to keep your mind where you are at any given moment. Whether having dinner with your significant other or on a business call, focus on the moment. Stay on task and you will always stay ahead.

Seventh: Affirmation - We live in a negative society. There are multiple authors and even religious organizations that teach concepts such as 'you are what you think', 'you attract what you think about' and even 'positive in... Positive out - garbage in... Garbage out." If you think you will fail, you will. If you need to tell yourself you have already achieved whatever it is you need to overcome. "I am a successful Marketer." "I have a successful business." My personal one is: "I have abundance, heath and success in my life."

Eighth: A successful marketing plan. If your home business company did not provide that, then you need to find one. You also need one that fits your personality. If you hate cold calls, buying leads to call will not bring you success as they will hear it in your voice. There are multiple companies that teach marketing.

Ninth: Financial Management. Did you know that many people who win lotteries or receive unexpected large windfalls go bankrupt within five years? This is the strangest thing to me. We teach our children so much in school and never teach them how to manage the money we are sending them out to earn. Our country is facing financial ruin due to such alarming debts because we as American's generally speaking, are never taught to manage money. Take the time to get this education. There are so many knowledgeable people out there. Access them!

Finally: A Good Product! Why is this last, because if you do not have the items above on this list, it won't matter what your product is. You can have the best product in the world, but if no one stops by your store or website. If you cannot remain structured and focused, it just won't matter. A couple things I would definitely look for: One, a product that has a guarantee of some sort. Make sure that if your customer is not satisfied, they have some way of gaining back satisfaction. This helps with customer trust and confidence. The other is a product that you believe in enough to get excited about. That passion will not only help you stay focused, it will show in everything you do.

Regardless of what you are looking for in a home business, make sure you have these things in place. If you do, I will meet you at the top!





How come we live in America and yet so many cant reach the American dream - To learn more about this author, visit Cheryl Matthynssens's Website.

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John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
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John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

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John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website


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Cheryl Matthynssens
(Visit Cheryl's Website)

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com



Cheryl Matthynssens is a Platinum author on EvanCarmichael.com
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