Tweet

Long and Short- Tailed Keywords

Guest post by: Barb Hauge

Article Overview: To research if you have discovered a great keyword there are some great tools that are available for you to use for free. A couple of them are Good Keywords, Google Suggest, or WordTracker. Go ahead and type them into the search bar of your favorite browser. Don't forget to bookmark your favorite one.

Long and Short- Tailed Keywords

Keywords are nothing more than what a person would type into the search bar of a search engine when they are looking for something or want to go to a specific topic.

What you are looking for and what these tools will help you with is how many people are searching for that keyword, in other words how popular it is.

If you choose the keyword "semi", this is called a short tailed keyword.

Like a truck bob-tailing. You can drive it but there is no payload. It is a very broad description, millions of searches and 'hits' for that one keyword. It, however, does give you a place to start.

"Semi for hire" or "semi for hire with trailer" is better because this narrows the search parameters, giving a detailed description for your potential customer to find you. This is known as a long-tailed keyword. You can expand it further to say "semi for hire with reefer trailer". This describes to the customer exactly what you are offering. The more detailed the long-tailed keyword is the better the chance of higher natural search ratings.

Keyword relevance delivers the goods. Just like a truck going down the road with a load. You would not use the keywords "semi for hire" to sell truck tires, it is not relevant and your customers probably would not think to look for your business with those keywords.

In any application that you can use keywords with, your goal should be that your potential customer can find you and your business when they type what they are looking for in the search bar, this will help increase your website traffic.

Related Articles
  In Article Marketing Are Keywords Important?
  Getting Website Traffic – Know Where Your Clients Come From
  Learn How to Write an Article Correctly
  Steps To Writing An Article The Proper Way
  Choosing Keywords For Search Engine Top Rankings
  Internet Networking Marketing – Do You Know the Basics for Article Marketing? Part One
  SEO Tips for Network Marketing Success
  Top Tips for Successful Article Marketing
  INTERNET MARKETING SUCCESS - PART 1
  With The Proper Keyword Research You'll Improve Search Engine Rankings
  Rule online marketing with the power of keywords
  Internet Networking Marketing – Do You Know the Basics for Article Marketing? Part Two
  Keyword Use - Adding Phrases to Boost Traffic
  Chasing your Longtail
  Primary steps to keyword research
  How to Use Keywords to Rank on Page One of a Search Engine
  ••••••> Get Me On Top SEO Tip of the Day: Creating the Best Title and Title Tags for Top SEO Rankings (Utilizing Keywords)
  How to Reduce your Pay Per Click Costs
  The Best Keywords Ever for Your SEO Campaign
  Useful Internet Marketing Tools: JUMBO Keyword

Article Tags: google, higher natural search, keywords, longtailed keyword, natural search, search bar, short tailed keywords
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Web Business Podcast is LIVE! :) - Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen? Remembering the Success Secret Keywords would be a lot easier if we could see them.
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Re: How do you budget your life? - Here is my financial management categories for today: 15% Long Term Savings; 10% Home Expenses; 45% Business and Marketing charges; 10% Friends (Meeting); 20$ Scientific and Law Books. But this will change when it is August or September. Orxan
Scoping Your Articles for Ghostwriters - Martin, can you advise your process for scoping out the work for article writing. specifically, 1. How do you scope the boundaries of the article? (is it by the Keywords?) 2. How many keywords do you provide to the ghostwriter for an article of a certain size? 3. How do you measure quality? (is it just your impression that the article is good)? 4. Who owns the article? 5. How do you know that this article is not published elsewhere on the Internet? Thanks
Re: Brag: 100 Confirmed email opt-ins - I'm very impressed with what I've read. I'm pretty new to this sort of thing and so far I'm not getting too many people signing up - I get about 60 hits a day on my web for about 30 visits but I don't get new email opt-ins- ony 5 in the last 3 months. Obviously there's something I could be doing but ain't or there's something I am doing but shouldn't. Suggestions would be welcomed. I update my web weekly and update my blog twice a week and have been posting articles on Evan Carmichael now for 5 weeks. Doug Long


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Write Your Articles for Better SEO

Why Small Businesses Don't Survive

The Substance Abusing Employee

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.