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Techniques to Increase Conversions

Guest post by: Barb Hauge

Article Overview: Knowing the definition of having a conversation and completing a conversation from your website is important to the success of your online business. This article is designed to help better understand the techniques behind successful conversations.

Techniques to Increase Conversions

You may know that conversions are important for the success of an online business, but do you know the exact definition of a conversion? In layman's terms, conversions occur anytime someone visiting your website completes an action (also known as answering a call to action) such as posting on an online message board, filling out a feedback form or carrying out a purchasing transaction. Conversions are important because they foster a sense of commitment, community and loyalty towards your website. It suggests a successful relationship between your company and its customers. Better understand the techniques behind conversion through this quick tutorial.

Remember the importance of first time impressions. If a potential customer does not feel comfortable on your site, they will not only leave, they will take their conversions with them. Therefore it is imperative that you pay special attention to the design of your website. Users should be able to easily maneuver their way through your site, all the while admiring the sleek graphics and stylish design. Such an inviting scene relaxes an online user, thus making them more open and willing to complete a conversion.

Conversions can be found in the form of online message boards. In fact, anytime a registered user posts on your forum, they have completed a conversion. But how exactly do you convince visitors to sign up for the discussion board? For starters, you need to make certain you foster a strong sense of community amongst your message board members. You can do so by hosting introductions or off-topic forum subheadings, granting users the opportunity to get to know each other on a more personal basis. Close knit relationships found on online forums tend to lead to loyal customers who in turn are more likely to complete conversions in the future.

Convince visitors to sign up for your website's newsletter campaign or RSS feed, both of which are calls to action. You can encourage your customers to enroll in such offers by ensuring that your newsletter will contain exclusive information regarding your online business. It is vitally important however that you remember not to require too much information during the sign up process as it can turn visitors and conversions away.

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Article Tags: business, conversations, conversions, online business, website
Referred by: http://jaykubassek.com



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Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
2007 Goals - My yearly goals for December 2007: 1. Add 10-15 new "ideal" clients to our client roster 2. Increase revenues by $500,000 3. Average at least 1 paid speaking engagement per month.
Increase Productivity and Profits on the Web - A Web site is a great way to better service and market to current customers, but often a difficult way to attract new ones." Increase Productivity and Profits on the Web New! Don’t let the savings and productivity enhancements described in the following pages make you rush out and spend thousands of dollars overnight to have someone set you up with your own Web server, hosted Web site, or intranet.
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1a8vvwse]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1a8vvwse] I wouldn't think of "relying on keyword metatags", "using lots of javascript", and "implementing your site in Flash" as bad/black hat...just ineffective. The search engines don't pay much attention to keyword metatags, and using javascript/flash just means the search engines can't "read" it (so if your menu is javascript, for instance, the search engine won't see any keywords you might have in there.)


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