Using Social Networking Websites to Promote Your Business
I know this subject has been talked about lot but I thought it
important to talk about it considering the number of questions I have
been asked. Some entrepreneurs are using social networks like they are
business networks and are wondering why they are not getting the results
they want. Are you an entrepreneur on Facebook? For those of you that
are new to networking, Facebook is one of the more popular social
networking websites. If you are on Facebook take a look at how many
posts you get from other entrepreneurs promoting themselves and their
opportunity, some of the posts are from other networking sites, and your
page is filled with one liners that are nothing but commercials for
their products. Does this annoy you? Networking is about exchanging
information with your peers, you can learn from other entrepreneurs;
however that's why the business networks are there. So, if you are using
social networking websites, they can be an effective way to market
yourself and your opportunity, just remember they are social sites.
Social sites are not marketer friendly; the users are there to stay in
touch with friends and family and some play games. You should approach
it the same way, but keep in mind to be productive, don't spend all your
time playing games.
Customers can't buy a product or a service if they do not know that it exists, that's common sense also networking is one of the oldest forms of communication and marketing in the world. There are ways you can promote your opportunity using social networking. Millions of internet users belong to at least one social network and if you are an entrepreneur, especially one that operates online, you can use this to your advantage. You may be able to attract new customers and new customers are exactly what are needed.
Networking sites designed for businesses will not only welcome you to share your information with other owners, but they also allow you to develop relationships with those that share interests that are similar to yours. This means that you could learn valuable information by networking on these kinds of sites. These entrepreneurial sites are great promotional tools.
If you are planning on joining, or are already part of a social networking website like Facebook set up your webpage or profile not as your business but as yourself. Users of social networking sites hate being solicited or spammed. Include some information on your opportunity in your profile. You can generate interest by just being you and interacting with your 'friends'. Attraction marketing works when applied to social sites.