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Women In Partnerships – The Importance of Due Diligence

Guest post by: Michele DeKinder-Smith

Article Overview: In business, partnerships can prove beneficial to all parties involved, as long as women entrepreneurs know what to look for in their partners. While some business owners jump in with both feet, others take more time deciding whether to partner. Which process is right? It depends …

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Women In Partnerships – The Importance of Due Diligence

Business partnerships provide a variety of benefits to women entrepreneurs. For example, women with complementary skill sets or ways of thinking can partner to offer their customers a more well-rounded offering or experience. Women with similar interests and business styles can partner to offer their customers more options. While some entrepreneurs rush forward into a partnership, throwing caution to the wind, others take their time, evaluating every minute detail of a potential partner before signing the papers. Both types of processes can yield a successful partnership - however, due diligence is essential in improving the odds that a partnership will work well for both partners.

Continuing research delves into the intricacies of business collaboration - and reveals important steps to follow. Based on professional market research of more than 3,500 women in business, research has shown that each of five unique types of business owners has a unique approach to running a business and to handling the other details of her life - and therefore each one has a unique combination of needs. This article outlines surprising trends in creating partnerships, as well as an outline for practicing due diligence before cementing a business union.

Research revealed that while some business owners "went on gut instinct" when pairing up with other entrepreneurs, others partnered with family members they'd known for years, or put their potential partners through a strict rubric before joining with them. While it is entirely possible for a partnership to work out fine without intense upfront evaluation, good chemistry and gut instinct are not the be-all, end-all. That's why it is essential that business owners carefully evaluate the qualities of their potential partner before proceeding. The more dependent an entrepreneur will be on her partner for personal and professional well-being (including income, stress level, and freedom), the more important a thorough consideration of that individual's qualities will be. For example, a writer who needs an editor may hire one more quickly knowing that if they do not work well together, the writer will maintain control over her book and can end the partnership quickly, with only time and a little money lost. When the partnership is longer-term, however, or when the partners are reliant on each other's ability to produce an income, thorough due diligence can save headaches, heartaches, time and money later.

The amount of due diligence a business owner puts into finding the right partner depends, also, on how well her gut instinct usually serves her. For example, if a business owner tends to see the best in people and to give them the benefit of the doubt, she should require herself to perform a higher level of due diligence. Depending on the situation, this may include extensive reference checking or even a request to examine the potential partners' personal or business finances. On the other hand, if a business owner has partnered successfully many times and found her instincts consistently "spot on," she may need to invest less time and effort -- although any decision that affects a business' future still merits at least some research.

The bottom line: research shows that many business owners have been burned through partnering with the wrong individual. While it is possible to have a successful partnership based solely on luck and good chemistry, It is imperative that a business owner perform at least some due diligence before leaping into the business equivalent of marriage, to save herself from future headaches, heartaches, lost time and lost money.

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Home > Women-Entrepreneurs > Michele DeKinder-Smith > Women In Partnerships The Importance of Due Diligence >
Article Tags: business partners, creating a business partnership, female business owners, finding a business partner, women business partners, women entrepreneurs
Referred by: http://www.MichelePW.com

About the Author: Michele DeKinder-Smith
RSS for Michele's articles - Visit Michele's website

 

Michele DeKinder-Smith, is the founder and CEO of Linkage Research,  
Inc, a marketing research firm with Fortune 500 clients such as  
Starbucks, Frito Lay, Tropicana, Texas Instruments, Hoover Vacuums and  
Verizon Wireless. She parlayed this entrepreneurial knowledge and  
experience into founding Jane Out of the Box, a company that provides  
female entrepreneurs like YOU with powerful resources, such as  
educational blogs, teleclasses, newsletters, and books. Take your Jane  
assessment to determine your own business type at  
www.janeoutofthebox.com



Click here to visit Michele's website
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More from Michele DeKinder-Smith
Women Entrepreneurs And Their Greatest Starting Lineups How To Hire a Champion Team
Best of the Janes Changing to Live as Your Ideal Entrepreneurial Type
Women In Partnerships The Importance of Due Diligence
Women Entrepreneurs Getting Back on Track Part 2 Determining the Future
Living Ideal Three Female Entrepreneurs Make the Change


Related Forum Posts
Re: History of Women in Business in the United States Re: History of Women in Business in the United States - Yes. Women have increasingly made positive economic contributions to society and their position is being recognized more and more as seen on the Forbes List of Executive Women. In general, women can be a bit more practical in their approach as entrepreneurs too.
A ton of Great Women A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
Re: Are entrepreneur women more organized than men? Re: Are entrepreneur women more organized than men? - Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
Re: Are entrepreneur women more organized than men? Re: Are entrepreneur women more organized than men? - The issue of women being more organized than men is true, start from you home, just see how messy the boys are. Women are also very cautious, unlike men who take any risk, a woman will analyze the risk first. Women are also go getter when it comes to business, once they make their mind, then they go for it.
Re: Why aren't there more women entrepreneurs? Re: Why aren't there more women entrepreneurs? - My opinion on this (being a women, and being disabled), is; Women in general like security. Women are the caretakers, in general. In the work environment we are the one to have children. We are the ones who leave work to do this. We deal with a stigma that we are bad mothers if we work, but we are a bad mother if we do not work. I feel there is no way a man could ever understand this. Sure they can try, and some do a good job of it, however they truly do not understand. How could they?? Being a entrepreneur is throwing cation to the wind. It takes believing in yourself. It takes a women who can have someone say no, put us down or just plan old negativity and for us to turn it around. Women who can do this are called names, while men in the business world are just expected to have a thick skin. Studies show in the work environment that women are more apt to be bullies. Women are more apt to turn on each other. We expect more out of each other. Many women also use the work environment to socialize and to find a mate. Men and women are not created equal. Once we understand this and take what we are and "run" with it; the better all of us will be. Women business owners, women entrepreneurs are still considered a minority. Since there are more women then men in this world, some day this will turn around. This too is why men need to protect themselves and keep us under some kind of control. What bothers me to no end is when women give in to the mans world using sex as a selling tool. We need strong women leaders, not those who use their bodies as a step up. This is just my opinion on this subject.


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