4 Marketing Basics Will Get You to 6-Figures and Beyond
If someone had looked in a crystal ball back when I first started my business and predicted that I would create a 7-figure coaching business, I think I would have snorted, and said, "Excuse me, but what are you smoking?!"
The truth is when I first started my business I just wanted to make as much money as I had when I was at my j-o-b. Believe me, that number wasn't even close to 6-figures, much less 7.
But something shifted when I saw that 6-figures was possible. I became intrigued to figure out what it would take to reach that magical milestone.
The biggest "A-ha!" came when I started including Divine Guidance (read, intuition) in every marketing or business decision.
Now, remember that intuition is not fear or self-doubt. Those emotions are just trying to sidetrack you from stepping into your place of power. You can tell if it's fear or self-doubt because you'll find yourself saying things like, "It's not the right time" or "I don't think I'm ready yet."
Sorry, gals, that's fear speaking. How do I know? Because fear gives you reasons not to do something, while Divine Guidance places opportunities at your feet.
Okay...so, what does Divine Guidance have to do with reaching 6-figures and beyond, all with grace, ease and simplicity?
Plenty!
After coaching thousands of women business owners I've discovered that there are four key areas where you may be letting fear make your decisions, instead of tapping into the grace and ease of Divine Guidance.
If you're serious about creating a 6-figure business (or beyond), here's a simple checklist you can use to make sure you're connecting with the full power of Divine Guidance, instead of playing small due to fear or self-doubt.
I recommend printing these tips out and taping them to your wall or bulletin board as a daily reminder to integrate Divine Guidance into your marketing. This, more than anything else, will help you leap into 6-figures (or beyond) in a way that is powerfully authentic for YOU!
Tip #1: Choose Your Tribe of Ideal Clients
Getting crystal clear on who your ideal client is will help make your marketing fast, easy and powerful to implement. Understand that a "refuse to choose" attitude is simply fear holding you back.
Don't make choosing your niche a big deal, okay? Simply look at the people most like you, who want to know how to do something that you find simple and easy. Ask Divine Guidance to make this clear for you. Just be sure not to discount or ignore the answer that your intuition gives you!
Hint: if your current ideal client hasn't been responding well to your marketing then chances are good you've been playing small. Now is the time to specialize. Don't ignore how important this is because specialists make a big impact for others, and make big money!
Tip #2: Stop Trying to Grow Your List by Dribs and Drabs and Instead Grow Your List by the Hundreds, Even by the Thousands
If you're serious about creating a 6-figure business, you'll need to step up and make yourself known to others who can direct hundreds, if not thousands, of people to you.
Ask your intuition, "What do I need to do to create a powerful, confident presence with the people who market to my ideal clients?" For example, the action my intuition guided me to take was to ask famous people in my industry for testimonials for my info products. I got nearly all of the ones I asked for, which led to JV opportunities. In one month alone I grew my list by over 25%!
Tip #3: offer a System, Not Just a Service
If you haven't yet offered a system then you're going to be shocked at how much easier it is to sign up new clients! People love systems because they offer them a feeling of security and reassurance that you know what you're doing and it will work for them.
The power of offering a system will give you immediate attention and credibility. So, whether you create your own or find it's faster and easier for you to get training and use someone else's, just do it.
Tip #4: Stop Being Afraid of "How You'll handle More Business" and Start Seeing Opportunities to Expand Your Impact
Feeling fearful about how you would handle more business simply means you have the desire to have more business, but don't just yet have the specific know-how or strategies to make your business expandable. No worries. All you need to do is find a mentor who's walked the path you want. Your mentor will help give you answers, resources and tools to make your business simple, easy and fun to run while it grows.
The trick is this: Do not let FEAR of growth keep you from taking action to expand your business (or yourself).
If you look at every obstacle as an opportunity to request help from Divine Guidance, you'll quickly find yourself, as I did, moving easily into 6-figures. You will then find, just as quickly, yourself expanding effortlessly into even greater amounts of money, marketing and soul!
4 Marketing Basics Will Get You to 6Figures and Beyond - To learn more about this author, visit Kendall SummerHawk's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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