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Business and Marketing: Breakthroughs for Writer's Block

Guest post by: Kendall SummerHawk

Article Overview: Whether you love to write or not, the written word is still one of the most influential ways to reach your audience, get your message out to the world and give people an opportunity to resonate with you. Staying focused on the energy of your writing will help your writing contain a crisp, clear marketing message that will leave people wanting to hear more.

Business and Marketing: Breakthroughs for Writer's Block

Whether you love to write or not, the written word is still one of the most influential marketing techniques to help you reach your audience, get your message out to the world and give people an opportunity to resonate with you.

Thing is, even the best of writers can get stuck trying to figure out what to write about. Since my marketing strategy includes writing a weekly newsletter, posting on Twitter and writing blog posts in addition to composing sales letters, answering emails and more, I've had to learn how to stay in the flow with writing. I am constantly challenged to stay true to my "voice" while still creating a compelling marketing message.

What I've discovered is there's actually a secret to creating soul-rich writing that naturally springs from your true source and (this is the really cool part) gets the marketing job done.

Allow me to share with you what the secret is so that your writing projects will be simple, soulful and productive in helping you grow your business.

Tip #1: Check Your Mood Before You Write

Writing is a form of energy. That means if you're cranky, stressed or distracted chances are good those feelings will make your writing project tougher to complete. I love to play beautiful music while I write. Music is so uplifting and, for me, helps my brain click into that place of possibility and magic to become the source of all great writing.

I know this sounds a little wooo-wooo, but I believe on an energetic level your mood plays a huge roll. This is an even better reason to stay positive and in the spirit of gratitude when writing your articles and other marketing communications.

Tip #2: There is No Perfect Time to Write... So Don't Wait

Waiting until you're "in the mood to write" means you'll likely wait forever. Writing is like strengthening a muscle. The more you do it, the easier it gets. So when you have a writing assignment due (like your newsletter, for example) schedule it into your calendar for the same day and time each week. You'll quickly "train" yourself to think creatively during that time block, so you'll never get writer's block when faced with these types of tasks.

Tip #3: Connect to the Soul of Your Reader

Before you start to write, take a moment to connect to the spirit of your reader. In my imagination, I picture and feel a golden light from my heart to theirs. I ask, "What are her struggles, questions or needs on this topic?" Then, I just focus my article on information that will help my reader solve that problem. Simple, fast and easy.

Tip #4: Let Your Personality Shine Through

When I first switched from writing purely about marketing and began to include soul and spirit into my articles, I was scared. "Will people think I'm weird?" I wondered. But I knew that if I held back, I wouldn't be giving my best to you, my reader. So I boldly began to combine spirit with marketing and, as a result, my business has taken off into the seven-figure mark.

Stay connected to the spirit of your message and you'll never struggle with writer's block again. It doesn't matter if you're offering a coaching program, workshop or teleseminar. When you stay focused on the energy of your writing, your writing will flow from your spirit and contain a crisp, clear marketing message that will leave people wanting to hear more.

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Article Tags: audience, beautiful music, better reason, brain, feelings, gratitude, magic, marketing communications, marketing job, marketing strategy, marketing techniques, nbsp, perfect time, sales letters, spirit, true source, twitter, weekly newsletter, wooo wooo, writing project
Referred by: http://www.MichelePW.com



Related Forum Posts
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
Consult your customers before you change your procedures.... - Not sure where this topic should go, but... I just finished reading a rather funny series of posts on MySpace. I belong to a group called WritersCafe. This group also has a webpage, where people post their stories and poems for other people to critique. Apparently, today, the Writers Cafe website has undergone a complete makeover...and its users were taken completely by surprise - apparently no one in charge at Writers Cafe bothered to tell anyone that the format would be changing, or asked for any input on what the changes should be. So there's over 2 pages of complaints on the Writers Cafe group message board, with people saying they can't log in, they dont' like the new design (it looks too "girly" - whatever the heck that means!), and other complaints. And while this only happened today, I have seen other instances of this. Every once in a while yahoo.mail or google groups implements a change in design - and it is never as good as it used to be. Then of course there's the IMDB (internet movie database) which also recently changed its design without telling anyone first or solicting input - and the new design stinks. Fortunately there's a button so you can use the old design, which is what I do... But in all these experiences, the main point of irritation is that no one in "charge" ever asks the people who use their site, if they want changes made and what they should be. It's like they've got all these programmers on staff and have to justify their salaries, so they have them work up "improvements" - but these are techheads who probably don't use the site, so they just do what they like, rather than what users like. The fact that it happens continually, across various businesses, is a rather disturbing trend.
Re: What Do You Outsource Mostly? - Writers are my biggest OS cost, but also have software developers and a marketing team.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital


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