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Smarter Business Marketing: Turn One Idea Into Multiple Streams Of Income

Guest post by: Kendall SummerHawk

Article Overview: Creating a six, high-six or even seven-figure business isn’t more work. It’s doing the right things right. By following a “turn one idea into multiple streams of income” model, you too can transform your current business into one that simplifies your life while putting a lot more money in your purse.

Smarter Business Marketing: Turn One Idea Into Multiple Streams Of Income

Most entrepreneurs have new ideas springing up like popcorn. Problem is, they don't know how to systematically transform those ideas into income, leaving them overwhelmed, disillusioned or with a scattered brand that's the same as no brand at all.

The solution is both simple and profitable: turn one idea into multiple streams of income. This concept is especially easy if you're a creative type because of your natural ability to see many possibilities. You just need to know how to harness your creativity so it's working for you, instead of against you.

The beauty of this strategy is it channels your creativity into a direction that has high payoff value, thus opening the door to creating the six and high-six figure business you want.

That's what I just coached my private intensive client, Bria Simpson to do. The result is a business model and plan that will easily turn her frustrating five-figure business into high six figures in less than one year. All Bria needs to do is implement according to the detailed marketing calendar we mapped out. (Watch a video at the end of this article, of Bria and I sharing the business model we designed together for her.)

So, here are 3 easy tips on how you can turn one idea into multiple streams of income. Remember that this simple shift in your business model will make a huge shift in your income!



Tip #1 Use The "Rinse And Repeat" Strategy



Every time I teach a client how to turn one idea into multiple streams of income, they always protest, saying, "But Kendall, I can't offer the same information more than once...can I?"The short answer is yes, you can. In fact, that's where the power of this strategy comes from: offering the same information in a variety of formats. This is how you build a powerful brand, simplify your life and quickly create multiple streams of income.

So rather than burn yourself out trying to create tons of new content, focus instead on repeating your core information in different learning modalities, such as teleseminars, articles, workshops, private 1-day intensives, etc. The more intimately clients get to work with you, the more personalized and advanced you can customize your information.

Tip #2 Listen To Your Clients For Your Next Big Idea

When I created my best-selling home study course, it was an instant hit. Why? Because I listened to my clients, who kept asking me for help with "how to charge what they were worth." Bingo! That became the title of a best-selling info product that became the foundation for my 7-figure business.

Moral of the story is, don't waste time trying to get your clients to buy what you think they should have. Instead, listen to what they tell you they want, then create it for them.

Tip #3 Don't Get Distracted With Multiple Ideas

Rather than creating different titles and topics to offer your clients, direct your creativity to designing different offers on the same topic. Afraid you'll get bored? Trust me, you won't. Once you see the money flowing in you'll be thrilled you channeled your creativity in this exciting way.

Repeat After Me: "What Streamlines Your Business Increases Your Income"

Creating a six, high-six or even seven figure business isn't more work. It's doing the right things right. By following my "turn one idea into multiple streams of income"model, you too can transform your current business into one that simplifies your life while putting a lot more money in your purse!

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Article Tags: business model, creative type, harness your creativity, kendall, marketing, multiple streams of income, natural ability, nbsp, possibilities, short answer, six figure, six figures, streams of income
Referred by: http://www.MichelePW.com



Related Forum Posts
Revenue Streams for Websites - Too funny, I was just reading a book: Multiple Streams of Internet Income: How Ordinary People make extraordinary money on line, by Robert G. Allen. 2001 That's a misnomer, though - they're not ordinary people, they're people with established careers who can take their expertise and exploit it on the web. Ways to generate income? 1) Sell your own material on the site. Ebooks, etc. 2) Join various affiliate programs that match what your website is about. 3) Google adsense - All my money comes from this... it's started out slow but as readership of my sites grown, the income has grown. Nothing to write home about yet... 4) Google adwords - the advertisers whose ads show up on Google Adsense. Unless you're selling big ticket items on your site you don't want to use it, your keywords can cost from 20 cents upwards.
Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.
Elevator Pitch in 10 Words - "Winning Business Design For Aspiring Entrepreneurs Based On Their Idea"
Magnetic Ads - Biz Idea - Attn Young Entrepreneurs looking for a Business Idea. This came to me while sitting in Traffic for about 1 hour while looking and laughing at ridiculous bumper stickers. Note: this idea is rough but will help get the idea-momentum going. Idea: Sell advertising on the back of cars in the form of reusable magnetic signs (about the length of 2 or 3 bumper stickers) Most people shouldn't have reservations to participating if they get a cut of the monthly fee you charge the company advertising and it doesn't hurt their car. An example of a Magnetic Ad: Geico: I saved 15% on my Car Insurance. Call 1-800-U-SAVE-15 You don't have to pay the cost associated with creating the Magnetic Ad because you will advise the company that this belongs to them and you can get them in touch with someone who created reusable magnets. So your basically managing two sides: 1. Company's that want to advertise 2. People in your neighborhood (to start) who will put the ads on their car. Bigger cars can have more than one ad. Happy Money Making!
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business


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