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Video Marketing Consistency

Guest post by: Betty Penny

Article Overview: Include your website URL on a blue background at the beginning and end of your first video, do it again with the second and the third. It doesn’t matter if there’s a different URL: Using the same background colors that people identify with you or your website will make it feel like they’re watching something familiar and consistent. That breeds trust.

Video Marketing Consistency

It doesn’t matter whether you’re aggressively going for branding or you’re just more concerned with selling a particular product, video marketing consistency is an often-overlooked key component to success.

It’s not proverbial rocket science to take advantage of an overused but remarkably apt phrase: It’s just common sense.

In English-speaking cultures, our brains are hard-wired to look for patterns everywhere in nature, in routines and especially in movies. And nothing creates a pattern more easily and instantly than repetition.

So how does repetition relate to video marketing?

Easily! Include your website URL on a blue background at the beginning and end of your first video, do it again with the second and the third. It doesn’t matter if there’s a different URL: Using the same background colors that people identify with you or your website will make it feel like they’re watching something familiar and consistent. That breeds trust.

Think of all the elements you can include in every video you make. Make a list of these elements, and create a template for each video, with these elements pre-included.

Have a recognizable, great logo? Put it in your video but always in the same spot. Have a knack for making things funny? Become known for your funny videos (YouTube viewers love funny!) Are you a gifted interviewer? Then always use the interview format, when dealing with your subject matter.

Have theme music you really like? Include a bar or two to introduce each video in a series. Create a series. People love repetition, remember? And even though your video content isn’t searchable, titles are.

So the next time you plan to make a marketing video, don’t just think of that one video; instead plan to bring consistency to all your video marketing efforts.

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Article Tags: consistency, repetition, video marketing



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Dramatized the product - Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..
Re: How do you earn trust with an online business? - Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives. This can be done via Video (hot right now), basic text, audio etc. I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.


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