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Deborah Osgood Articles

Guest post by: Deborah Osgood

Printing Gets Personal with VIPs - Click To Read Article
At a time when doing more with less is the rule of thumb in business marketing, direct marketing strategies are making a comeback. How? …by getting personal with VIPs using VIP technology, otherwise known as Variable Information Printing.

Snail Mail Marketing: Ensure Bang for Less Buck - Click To Read Article
As an entrepreneur, controlling cost is #1 these days and so it makes sense that any time you can cut costs, you should. However, effective marketing can be a different story. A great case-in-point is that back in the days of the Great Depression, Kellogg chose to continue to market aggressively and Post did not. Which cereal brand do you relate to today?

Protect Your Business Assets - Know the Rules - Click To Read Article
Today's litigious and highly complex business arena invites competition and challenge. On the one hand, you want to be able to call upon a talented staff or subcontract talent to help you out when you need it, yet employees mean having valid human resource policies and practices in place and subcontract relationships can require savvy negotiating techniques. How does a self-employed, SOHO or small business owner cover his or her assets without putting their lawyer’s children through college?

Social Media – Fact or Fiction - Click To Read Article
With the hype of Social Media venues as the next greatest tool, the important question to ask from a business perspective is what is the ROI? Clearly, one of the main advantages is networking. Today’s Social Media platforms provide opportunities to connect with anyone practically anywhere to share ideas about pretty much anything. In many respects, it is like the old fashioned neighborhood where you could quickly learn who to ask what when you had a particular question. However, unlike the neighborhood where exchanges were face-to-face, social media posts can be from anyone, anywhere publishing most anything. This distinction is important when it comes to business.





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