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5 Easy Ways To Grow Your Staging Business!

Guest post by: Diana Hathaway Timmons

Article Overview: In the new home staging landscape, everyone is looking for ways to maintain and grow their business. Your talents and skills that brought you to staging can be parlayed easily into additional services. More services = more revenue, and less reliance on the ever-changing real estate industry.

5 Easy Ways To Grow Your Staging Business!

Are you looking for ways to build or expand your staging business? Let's face it, the real estate industry has undergone a major shift in the past few years, and that shift made profound changes to the home stager's business. We got into home staging because we love homes, love working with people, and solving creative problems. The issue now is how to keep doing those things we love, while working with fewer homes and clients. The very things that drew you into staging in the first place, and all of that wonderful experience and training you've gained, make adding additional services a natural (and profitable,) fit. With your creative eye, and business savvy, any or all of these services can become an exciting new chapter in your business. New Home Move-Ins. With the current trend of down-sizing, more and more homeowners, retirees, and homeowners-turned-renters, are moving into smaller spaces. The challenge is to retain that feeling of home, with less space. As a move-in consultant, you can assist with furniture placement plans, colors to enhance their existing furnishings, and organizational ideas to make the transition smoother. If you offer hands-on staging services, the actual placement of furnishings, hanging of art, and accessorizing, could be another valuable service. Photo Styling. As a home stager, you've worked with countless photographers to capture just the right look to sell a home. Most home buyers first saw their dream home online, so creating a picture perfect vignette is at the heart of home staging. Photo styling puts the photographer's vision into reality, for the camera. Merchandising & Display. Accessories and displays are crucial to success as a home stager. We don't just place furniture, or arrange pillows, we create stories about the home for sale and how it would feel to live there. Retail display and merchandising creates stories for shoppers. The principals of balance, mood, and story-telling, are just as relevant to the field of retail display. Internet Consultations. Many of my most successful (and fun) staging and decorating consultations took place over the internet. Without setting foot in these homes, I assisted the homeowner in presenting their home in the most appealing light. With so many information-sharing tools as your disposal, there is no reason not to offer internet consultations. Party Design. Take your love of beautiful, and effective, spaces into the weekend by offering party and event design. Unlike party planning, you will work with the person planning the event to create an atmosphere that reflects the event theme. Many people have an idea of how they'd like their party to look, but lack the ability to make it a reality. The possibility of growing your staging business through allied services is limitless. The first step to adding new services is to make a list of the services you offer now, and identify the categories (i.e. creative, organizational, planning.) Using those categories, match them up to services that are aligned with those skills you're already using, and that you enjoy. With a robust and diversified staging business, you can thrive for years to come, regardless of the real estate market's fluctuations.

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Article Tags: decorating, home staging, real estate, staging, staging business tips



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My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: e-Commerce and e-Payment providers - When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant. I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan. To answer your other question, I use Paypal for several reasons: 1. Brand familiarity 2. Easy to use 3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?) 4. Easy to cancel subscriptions On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!
Re: Domain name sugestion - Hi Anelly, Support-Box.com sounds very good to me. Easy and catchy.
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: My 3 best business books - It seems that Napoleon Hill works help a lot of business men. He had done a really good job. I bought Think and Grow Rich many times.


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