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In Sales, What Breed of Dog Are You?

Guest post by: Monique MacKinnon

Article Overview: This article features a fresh and fun way to view your sales style, as applied to "man's best friend": the dog. It includes a quick assessment to determine what breed of dog you are, including in sales. The good news is, no matter what... you can't fail the test and this experience may even boost your sales motivation and results!

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In Sales, What Breed of Dog Are You?

If you are a solo-entrepreneur or small business owner, or even operating on a base plus commission arrangement you need to sell to your prospective clients and Joint Venture (JV) partners to be financially successful.

Whether you are a novice or seasoned sales professional, here is some of the best advice I can give you: Do not play hard to get. Instead, play EASY to GIVE. What does this mean? Well, let me backtrack a bit. Have you ever noticed that when you are easygoing with prospects, your chances of successfully closing the sale increase dramatically? Note the difference: “easygoing” is not to be confused with “easy” or “sleazy”. The intention is to show respect, and be respected.

To ensure that you walk into the sales conversation feeling “neutral” – a prerequisite for getting into that “easygoing” head and heart space – you will need to clear the way. Here is an idea for you: before meeting with your prospect, assess where you are on the Doggy Scale (see seven statements below).

Which statement most aptly identifies what you are feeling?

  1. Bark is louder than your bite = anxious and defensive
  2. Not the size of the dog in the fight but the size of the fight in the dog = aggressive and dominating
  3. In the doghouse = shameful
  4. Dogmatic = arrogant
  5. Dog-tired = completely exhausted
  6. Dogged and “like a dog with a bone” = determined
  7. Like man’s best friend = dedicated and trustworthy


Perhaps you were able to add to the list? Number seven is obviously the best for selling. So, if you feel anything but friendly (and professional, of course) before your meeting, think of a dog type that you are fond of, which makes you feel “at home”, in a positive way of course. Choose to be this dog; do the dogtrot (“a gentle trot at a steady pace”1), and whatever you do, do not be overly friendly, which is what you and I know some dogs are (*LOL*).

As well, any time you want a quick pick-me-up, go to the gone2thedogs website (Google it), click on Game, and answer the questions provided within the Canine Algorithm Transfer System (CATS). You get to find out what type of dog breed you are. Pretty cool, eh? Okay, so I would love to see whether you and I are related. Let me know what dog breed you are, will you?

The Border Collie, which is what I am …



Not too shabby (or shaggy) huh? How did you make out? Doggone it, I hope you found this unconventional way of observing your sales style fun and helpful.

1 Encarta World English Dictionary

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Home > Women-Entrepreneurs > Monique MacKinnon > In Sales What Breed of Dog Are You >
Article Tags: motivation, sales conversation, sales motivation, sales professional, sales results, sales style
Referred by: http://www.prostrategies.com

About the Author: Monique MacKinnon
RSS for Monique's articles - Visit Monique's website

Monique MacKinnon is a globally recognized creativity expert, co-author of Tipping Point to Happiness, speaker and writer. Monique’s specialty is teaching passionate and yet reserved entrepreneurs and professionals worldwide how to meaningfully and profitably ground their inspirations and create a far-reaching impact in people’s lives. Monique’s creativity coaching and consulting work is rooted in both practical and esoteric principles, and includes expertise in Neuro-Linguistic Programming (NLP) and hand analysis as well as 21 years’ experience in coaching, training, consulting, marketing, and operations and human resources management. Monique has the distinction of having been featured in Time magazine for her inspiring workplace fitness leadership role and contributions at Fitness and Amateur Sport Canada, three short years after receiving an honors degree and Bilingual and Brilliant award from the University of Ottawa, Canada.

To subscribe to Monique’s blog and receive this FREE GIFT, the audio recording of “Use the Art of Coincidence to Create Prosperous Relationships and Opportunities” (value: $67 US), visit http://www.energeticevolution.com In this hands on presentation, backed up with real life client cases, Monique will teach you how to master in practical, everyday terms the skill of “connecting your dots” to help you create more prosperity in your life.


Click here to visit Monique's website
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Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
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