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Joint ventures make powerful accountability partners: 7 proven practices

Guest post by: Monique MacKinnon

Article Overview: 'A' is for accountability, 'A' clients, accomplishments and much more. One of the best ways to develop accountability, especially if you are weak on follow through or staying consistently motivated, is to develop joint venture (JV) partnerships. A JV partner who is already strong in staying accountable to his business will most likely apply that same accountability standard to you. You will not be able to ride below the accountability radar with him: a bonus for you if you are wanting to grow a deeply satisfying and highly successful business.

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Joint ventures make powerful accountability partners: 7 proven practices

Entrepreneurs are a highly talented, curious and creative breed of people. To ensure their passions and talents are not squandered, it is essential they hold themselves accountable to their goals, promises and standards. One of the best ways to build accountability into one’s business venture is through joint venture partnerships. Included below are seven practical, proven practices for building accountability within, and commitment to your business, with a little help from your joint ventures.



Tip #1 – Decide now. Decisions are something that many of us entrepreneurs like to delay. After all, it is much more fun to play... to be creative and paying attention to what is new on the horizon. When you are in a JV, you cannot get away with avoiding decision because you now have more responsibility: for your self, your partner, and your clients, instead of just your self and your clients. This would partly explain why newbie entrepreneurs do not like it when their spouses tell them, “I will believe that you can be successful in your business when I see it.” In essence, they do not want to be held accountable. After all, what drew them to self employment in the first place was probably increased personal freedom, including not having a boss breathing down their neck.

Tip #2 – Use metrics. To help you plan, organize, develop and promote your JV’s offerings, you need to use metrics like timelines and deadlines, which are included in Microsoft Project and other types of organizing software applications. When you transfer your ideas and information in a tangible, physical form, you clear your mind, which translates to increased creativity, efficiency and productivity for you.

Tip #3 – Position your Joint Venture with passion. Give your JV’s target or niche market news about your collective offerings. But first, emotionally connect with your prospects and clients. Position yourself as the number one 'go to' expert for your market by integrating your areas of expertise into your joint communication. Here is an example from my own business: I teach my clients how to customize their marketing and sales to their business (or career) blueprint type, as revealed by their unique fingerprints. When they act on this blueprint, they are able to attract clients more easily, quickly and abundantly.

Tip #4 – Be consistent and persistent. Distribute your ezine or newsletter, post your blog or tweets, in essence communicate with your followers at the same time and frequency: consistently. This communication keeps you on your JV audience’s radar. This is important, as timing plays a large part with respect to someone feeling ready and wanting to commit to your offerings. In order for a prospect to become a client with you, she will need to first trust you. Being consistent will help in establishing that trust. Also, be persistent in getting your message out there. Do not look for and wait for validation from your followers, only feedback to see if you are satisfying them. You can do this by adding a line that says something like this at the end of your ezine: “Did you find this article useful? If yes, I would love to know. Simply click here” Also, be sure to always include announcements regarding upcoming events and offerings even free services like consultations or assessments you may provide.

Tip #5 – Be personal. When you work with JV partners, there is no hiding from your true self. The beauty of these partnerships is they teach you transparency. With this increased transparency, it becomes that much easier to personalize your in-person and online communication: to share snippets about the authentic you, including success stories and vulnerable moments, while you become further acquainted with your audience through questions you pose to them. After all, showing your humanness is much more attractive than a superficial, made-up version of you.

Tip #6 - Transform pain into pleasure. Deliver a powerful message that you are passionate about, and sell it! Allow me to illustrate: I am highly driven and passionate about teaching passionate entrepreneurs how to monetize their abundant ideas, talents and interests. As such, in my writing and my teachings, I make sure I am consistent with my message: to not settle for less in life. That translates to: doing what you love for a living, working with ideal clients only, and getting paid what you are worth. So, be sure to ask your JV partner to help you experience more pleasure in your work by having her ask you: "Are you having fun? What is more fun for you out of the following options?"

Tip #7 - Challenge yourself. As your JV partner to challenge you on your greatest challenge is, as determined by your Myers-Briggs Type Indicator (MBTI). You do not know your greatest challenge and/or your MBTI? Then email me at monique(a)energeticevolution.com and I will gladly share those gems with you!

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About the Author: Monique MacKinnon
RSS for Monique's articles - Visit Monique's website

Monique MacKinnon is a globally recognized creativity expert, co-author of Tipping Point to Happiness, speaker and writer. Monique’s specialty is teaching passionate and yet reserved entrepreneurs and professionals worldwide how to meaningfully and profitably ground their inspirations and create a far-reaching impact in people’s lives. Monique’s creativity coaching and consulting work is rooted in both practical and esoteric principles, and includes expertise in Neuro-Linguistic Programming (NLP) and hand analysis as well as 21 years’ experience in coaching, training, consulting, marketing, and operations and human resources management. Monique has the distinction of having been featured in Time magazine for her inspiring workplace fitness leadership role and contributions at Fitness and Amateur Sport Canada, three short years after receiving an honors degree and Bilingual and Brilliant award from the University of Ottawa, Canada.

To subscribe to Monique’s blog and receive this FREE GIFT, the audio recording of “Use the Art of Coincidence to Create Prosperous Relationships and Opportunities” (value: $67 US), visit http://www.energeticevolution.com In this hands on presentation, backed up with real life client cases, Monique will teach you how to master in practical, everyday terms the skill of “connecting your dots” to help you create more prosperity in your life.


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Related Forum Posts
Joint Ventures?? Joint Ventures?? - I read this following paragraph in another business forum. Has anyone used joint ventures and had successful results? How do you go about setting up joint ventures? [quote:3vnvuml9]Joint Ventures have been, and always will be one of the most powerful marketing tactics ever, and for good reason. They are easy to set up, and they cost you nothing and if set up correctly will allow you to have more customers than you can handle! So if you promote a great product or service and want to expose it to more prospects, or you you seek ways to increase your sales, but aren't quite sure how to go about it you should definitely consider harnessing the power of Joint Ventures And the best part is that anybody can start using joint ventures to skyrocket their profits. It doesn't matter what you sell, or where you sell it.[/quote:3vnvuml9]
Joint Venture Joint Venture - How did the seminar go yesterday? Joint ventures can open up so many possibilties and are a great way to promote your products and/or services to a whole new and with the right base, to a targeted audience. Chris
Free Ebook on Joint Ventures Free Ebook on Joint Ventures - Julie, you might be interested in the free ebook offer through Dollarmakers.com on Joint Ventures that has upto 30 variations for a small business to create joint ventures. Once you've read it I'd be happy to share more advanced ideas based on the book.
Difficult to find Joint Venture Partner Difficult to find Joint Venture Partner - It is hard to find Joint partners without showing you can make money for them. Or even investors. I am working with a guy I told him my products which he can't copy and how we could lease them. I am having a joint partner with him. I also have joint venture or partnership with client who sales Avon. She knows nothing about computer I do so we joint venture. I a man even sale some. They have some great products and such a variety of products, shoes, toys, Vitamins, Jewelry and creams of all sorts.
Re: Traffic! How do you get it? Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.


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