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Stop playing peekaboo and your ideal clients will hire you: 3 steps are all you need
Written by: Monique MacKinnonArticle Overview: Did you know that when entrepreneurs market their businesses, they hide aspects of themselves that they feel ashamed of? This shame unfortunately becomes the blind spot to what could be more clients, money and meaning flowing into these entrepreneurs’ lives. This article teaches you the 3 steps you need to shoo that shame away and attract the abundance that is already on its way to you.
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Stop playing peekaboo and your ideal clients will hire you: 3 steps are all you need
When you stop playing peekaboo with your prospective clients, by allowing them to see the real you, they finally relate to, become interested in, and hire you. The secret is to show genuine interest in your prospects and allow them to see in your marketing message both your personal magnificence and your life messes. To help you get “there”, you will first need to identify your marketing masks, and secondly, the vulnerabilities or sensitivities you feel ashamed of showing your prospective clients. Then you will want to tell stories about your magnificence and messes, and specifically integrate them into your copywriting and online and offline public speaking.
Speaking of shame, facing and neutralizing it is key to attracting your ideal (energetically-aligned-to-the-higher-you) clients. Why? - Becauseshamehas an energy level of only 20, while peace has an impressive 600! Feeling empowered begins at an energy level of 200. What is the significance of these numbers? They show us that by consciously choosing empowering thoughts, which then influence the quality of emotions we feel, we create and enjoy more peace and prosperity and as such become shining examples for the ideal clients who will choose to follow us.
What is a “marketing mask”? It is the “you” that you choose to show the world through your marketing message, and hides the aspects of you that you do not like. To uncover those marketing masks, all you need are these 3 solid steps:
Step 1-- Look at the first list,The tough guy’s or gal’s cover, below and think about which ones you tend to notice in others. Then look at the corresponding number in the second list:The messy stuff the tough guy or gal does not want you to see.
The tough guy’s or gal’s cover
The messy stuff the tough guy or gal does not want you to see
These masks and corresponding emotions are highlighted in Debbie Ford’s book:The Dark Side of the Light Chasers: Reclaiming your power, creativity, brilliance, and dream.
You have now come to the most powerful part of this 3-step exercise:
Step 2-- For every mask that you notice someone else wearing, ask yourself if you are hiding behind the same mask. If that is the case, uncover: (1) what you are hiding and (2) why you are hiding “this” from others. Here is an example to guide you through this step:
The marketing mask that your prospective clients see: the cheerfulness
What your prospective clients do not see: the sadness. Specifically, you are not wanting your prospective clients that you are like other humans: you experience not just up but also down moments. You are afraid that they will not unconditionally accept you and as a result, will refrain from hiring you. In reality, you are projecting your own lack of unconditional love onto your prospects. So, guess what? Your next personal growth opportunity is to learn and practice loving all of you, including your rainbow of emotions. Once you do, you will become magnetic to your ideal clients.
Step 3-- Begin to embrace and befriend what you are ashamed of, so that it becomes a non-issue. Dare to be your “whole” self, in all of your marketing. You will see that even though you may feel more vulnerable, your life will become that much more enjoyable and easy – and you will begin to attract more of the people – in your professional and personal life – who are a perfect fit for you!
Now it is your turn to drop your marketing masks. Simply follow the 3 steps above and you and your new clients will be walking arm in arm toward that pot of gold at the end of the rainbow of your respective emotions.
Related ArticlesSpeaking of shame, facing and neutralizing it is key to attracting your ideal (energetically-aligned-to-the-higher-you) clients. Why? - Becauseshamehas an energy level of only 20, while peace has an impressive 600! Feeling empowered begins at an energy level of 200. What is the significance of these numbers? They show us that by consciously choosing empowering thoughts, which then influence the quality of emotions we feel, we create and enjoy more peace and prosperity and as such become shining examples for the ideal clients who will choose to follow us.
What is a “marketing mask”? It is the “you” that you choose to show the world through your marketing message, and hides the aspects of you that you do not like. To uncover those marketing masks, all you need are these 3 solid steps:
Step 1-- Look at the first list,The tough guy’s or gal’s cover, below and think about which ones you tend to notice in others. Then look at the corresponding number in the second list:The messy stuff the tough guy or gal does not want you to see.
The tough guy’s or gal’s cover
- Fake smile
- Claim that you know it all
- Humor
- Arrogance
- Coolness
The messy stuff the tough guy or gal does not want you to see
- The anger
- The feeling of stupidity
- The sadness
- The insecurity
- The geek within
These masks and corresponding emotions are highlighted in Debbie Ford’s book:The Dark Side of the Light Chasers: Reclaiming your power, creativity, brilliance, and dream.
You have now come to the most powerful part of this 3-step exercise:
Step 2-- For every mask that you notice someone else wearing, ask yourself if you are hiding behind the same mask. If that is the case, uncover: (1) what you are hiding and (2) why you are hiding “this” from others. Here is an example to guide you through this step:
The marketing mask that your prospective clients see: the cheerfulness
What your prospective clients do not see: the sadness. Specifically, you are not wanting your prospective clients that you are like other humans: you experience not just up but also down moments. You are afraid that they will not unconditionally accept you and as a result, will refrain from hiring you. In reality, you are projecting your own lack of unconditional love onto your prospects. So, guess what? Your next personal growth opportunity is to learn and practice loving all of you, including your rainbow of emotions. Once you do, you will become magnetic to your ideal clients.
Step 3-- Begin to embrace and befriend what you are ashamed of, so that it becomes a non-issue. Dare to be your “whole” self, in all of your marketing. You will see that even though you may feel more vulnerable, your life will become that much more enjoyable and easy – and you will begin to attract more of the people – in your professional and personal life – who are a perfect fit for you!
Now it is your turn to drop your marketing masks. Simply follow the 3 steps above and you and your new clients will be walking arm in arm toward that pot of gold at the end of the rainbow of your respective emotions.
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About the Author: Monique MacKinnon RSS for Monique's articles - Visit Monique's website  Monique MacKinnon is a globally recognized creativity expert, co-author of Tipping Point to Happiness, speaker and writer. Monique’s specialty is teaching passionate and yet reserved entrepreneurs and professionals worldwide how to meaningfully and profitably ground their inspirations and create a far-reaching impact in people’s lives. Monique’s creativity coaching and consulting work is rooted in both practical and esoteric principles, and includes expertise in Neuro-Linguistic Programming (NLP) and hand analysis as well as 21 years’ experience in coaching, training, consulting, marketing, and operations and human resources management. Monique has the distinction of having been featured in Time magazine for her inspiring workplace fitness leadership role and contributions at Fitness and Amateur Sport Canada, three short years after receiving an honors degree and Bilingual and Brilliant award from the University of Ottawa, Canada. Click here to visit Monique's website   The Olympics teach entrepreneurs 4 winning ways to get focused 5 Networking Opportunities You May Be Missing Out On The softer side of business bullying 3 steps to empower yourself Success Comes When You Are Sold on You the 3 Step Formula A balanced life Learn these top 7 tips |
Related Forum Posts
Re: Does it help to join business groups?
- I used to just randomly go to groups. Maybe I was invited, maybe it was a new group I found, maybe, maybe.
Then when I created my ideal client profile I stopped all that. Now I attend meetings where a) the majority of the members are my ideal clients b) a majority of the members know my ideal clients.
It cuts down my networking time, the costs involved in networking, and I have a better chance of being recommended to others because I'm hanging out with the right people.
I do visit new groups from time to time; but usually call first to get a better idea of whom the members are.
Re: How To Pick Keywords To Rank For
- This is a very informative post. True, this is a vital step in search engine optimisation for your own page. I really agree with the 3 steps you have enumerated. Aside from that, you should always build a list on the potential keywords that your clients and would - be clients will be typing to search for your product.
Re: Newbie
- Welcome Mary!
What type of women do you look for as ideal clients?
Thanks for sharing the Women Entrepreneur section idea Mal!
Re: How To Pick Keywords To Rank For
- [quote="tyroneshum":2lzwe65b]This is a very informative post. True, this is a vital step in search engine optimisation for your own page. I really agree with the 3 steps you have enumerated. Aside from that, you should always build a list on the potential keywords that your clients and would - be clients will be typing to search for your product.[/quote:2lzwe65b]
Hi tyroneshum,
So how do you know what keywords your "real" clients are searching for your product/service? Do you simply ask them? The reason I ask is because Google Analytics may reveal which keywords are being used to find your site, but it doesn't make the distinction between random lurkers and real clients.
Should I hire an editor or an agency?
- There is a third option: you can always hire your four writers from here, or better yet, hire a writer that will do some of the content/SEO work as well as serve as group editor. From off the top of my head as to whom might be ideal to fill the editor/head writer position. From what I've read of her experience and work ethic she could handle the role of a group editor as well as do some share of the writing. I know that she can also suggest a number of freelance writers as well as provide additional ideas thanks to her past work experience. Hire a pro that can do the job and can delegate and that way you don't have to worry about talking with four different writers all of the time.
As for who else might fill the remaining three slots, there's more than enough talented writers sneaking around the forum (including myself), but it does sound like you should pick a head writer and then let them help you assemble your team.
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