Affiliate Management Programs For Small Business

Guest post by: Charly Leetham
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Smart Phones for Savvy Business Owners - By Charly Leetham

Have you often wondered which Affiliate Program you should choose? I'm often asked to help small business owners choose the most appropriate affiliate program to help others promote their products and services. Additionally, I'm often asked about which program integrates with Wishlist Member (membership plugin for Wordpress). To me, it comes down to functionality and price and there isn't one correct answer - it all depends....

Here are some thoughts to consider when choosing an affiliate program.

Clickbank

Clickbank process all the payments for you... Which is great because they allow customers to use their credit cards or paypal. Clickbank will process all refunds, pay your affiliates and then pay you (as the merchant) the balance of the transactions. This is great for smaller businesses however, if you want to ‘control the money' this may not be an appropriate option.

One of the important things to note with Clickbank, is that your client is actually Clickbank. This means that you will have one client - and may well simplify your accounting and taxation.

1SC (AutoWeb Business) - is good and it has a lot of funcationility - the ability to have Shopping Cart, Affiliate Program and Autoresponder in one package is appealing. The price tag may be daunting for those first starting though.

The big drawback with 1SC is that you can not process recurring payments through a standard paypal account - for whatever reason, 1SC has not implemented that functionality.

To be able to take recurring payments, you must have an internet merchant gateway like Authorize.net and the startup costs may be high for a new business.

3rd Party Self Hosted Affiliate program

If you want to manage your own program and all payments at a lower cost, a 3rd party, self hosted Affiliate Program is worthwhile considering. There are two programs that I have used and feel are appropriate - they are relatively low cost and allow for recurring payments with Paypal. They are iDevAffiliate and JROX JAM - although JAM has since been replaced by JEM and I haven't reviewed that yet.

iDevAffiliate is well supported, integrates with many shopping carts ‘natively' and I've seen it used with a ‘generic' integration on many other carts.

Other Alternatives

There are other thirdparty affiliate programs that I have looked at from time to time - ClixGalore, LinkShare,ShareASale and CJ.

Much like Clickbank, these services do all your affiliate management - however, they don't process all your sales and hold the funds. They do require that you maintain a minimum ‘cash' balance to pay the affiliates though - so there is a trade off.

When selecting your affiliate management program - be clear in your requirements as this will make your selection process much, much easier.

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Smart Phones for Savvy Business Owners - By Charly Leetham

About the Author: Charly Leetham

RSS for Charly's articles - Visit Charly's website
Charly Leetham is a Business Implementation expert and she works directly with businesses to translate their unique business requirements into a technical specification. Charly then surveys (reviews) what is currently available that will meet her clients needs and presents options for a best fit solution within the clients budget.
Charly's expertise has been developed throughout her career that exceeds 24 years. Initially as a hands on 'tech' in the Electronics and Communications Industry (before the IT Industry even existed) and later as a Sales Person, Client Relationship Manager and Contract Manager managing business for employers. In 2004, Charly left her steady, 6 figure a year job to follow her dream of becoming a small business entrepreneur. Her journey has taken her from Retail Store Franchisee, through financial turbulence to a steady and comfortable Home Based Business.

Charly shares the experience, the challenges, the realisations and the lessons that she has learnt during her journey to Home Business Entrepreneur.
In addition, Charly is Wishlist Member Certified and is one of a few online business professionals who are recommended by the creators of the Wordpress Wishlist Membership Plugin to consult, install and configure Wordpress based Membership and Community Sites.

Click here to visit Charly's website.

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