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Charlys' Top 3 Tips For Article Marketing

Written by: Charly Leetham

Article Overview: A question that I'm often asked is about posting articles and how do to avoid ‘duplicate content penalties'. In fact, the discussion was "I'm just exhausted by the number of different articles I have to write". There still appears to be a lot of conjecture and misunderstanding about when and where to use articles, so here are "Charlys 3 Top Tips For Article Marketing".

Charlys' Top 3 Tips For Article Marketing

A question that I'm often asked is about posting articles and how do to avoid ‘duplicate content penalties'. In fact, the discussion was "I'm just exhausted by the number of different articles I have to write". There still appears to be a lot of conjecture and misunderstanding about when and where to use articles, so here are "Charlys 3 Top Tips For Article Marketing".

Tip 1: Be Clear About Why You Are Article Marketing

Sometimes, in the excitement of building our businesses, we lose focus on why we are article marketing and the article marketing becomes the focus of our activity. This is a sure fire way to not succeed.

When helping a business get started online, I recommend article marketing as a way to improve the off page Search Engine Optimization of your website. Let's take a look why:

1. Get Indexed - that is, listed in the Search Engines

In times not so long ago, getting listed in the Search Engines was fairly difficult. I still remember reading that it could take at least 6 months for a site to be listed in the Search Engines ‘organically'. Often, you weren't indexed until another site linked to you.That's because Search Engine 'spiders' (the little software robots that search engines send out to ‘review' webpages) would follow the link and literally ‘finds' your site.With Article Marketing, you are putting a link back to your site in your article - most likely your Author Resource box - and allowing search engines ‘to find your site'. If you follow my tried and true method, it wouldn't be unusual for your articles to rank more highly in the Search Engines than your website for a while.

2. Generate Backlinks.

Back Links are important to the ranking of your site - and for some sites back links from an authority site are the way that they actually get placed into the Search Engines.In terms of Search Engine Optimization, part of the search algorithm (the formula that search engines use to rank your site) takes into consideration the number of links that your site has back (back links) from other sites. So having links from other sites is good - but having links from ‘authority sites' is even better.

Article Marketing creates a back link from a (generally) ‘high authority' web site. Links from sites that already rank well in the search engines carry more weight (are a higher vote) when ranking your site. Article directories are generally well ranked and well loved by the search engines, so a link from these types of sites are worth a lot.

3. Credential Yourself As An Expert.

By writing articles for your niche, you are demonstrating your expertise around your chosen subject. By demonstrating your expertise on a regular basis you are developing your credibility and trustworthiness.

By keeping these three objectives clear in your mind - you will be far more successful in your Article Marketing.

Tip 2: Identify The First Place To Publish

Where you publish your post for the first time is of paramount importance, generally, as it will become the site that gets the credit for the article. Therefore, it is really important to decide where to publish the article first.

As I said in one of my earlier articles:

What really happens is that the first site indexed with that content, becomes the authority, the one that gets the ‘priority listing'. The other sites get some benefit from the article, but are not ranked as highly.

Whilst Duplicate Content may not be an issue, you do want to make sure that the right site becomes the authority site....

I would suggest that you want your blog to be the authority for an article. This means that you should post the article to your blog first and then post it to the Article Directories later.

Depending on how quickly your blog is indexed by the Search Engines, this could become painful as you may have to wait days (or longer) for the indexing to occur.

This is where my Plan B kicks in. While your blog still takes more than a few hours to index, you write Part 1 of the article, it might be a summization of the main article, or it might be an intro article that then points back to the main article. This 2nd article is then submitted to the Article Directories to assist in the indexing process.

If your blog is indexing fairly quickly, then rewrite the intro and conclusion of article and submit it to the article directories. The first benefit is the backlink to your article and the second benefit is that if your article is good enough, other sites will syndicate your content and provide you more back links....

Hopefully by now, you are seeing why duplicate content shouldn't be a concern and how you can ‘multipurpose' content to your benefit.

Tip 3: Use Two Part Articles To Drive More Traffic

If you really want to have unique content on your blog and on the article directories, then split your articles in two. Publish the 2nd part, with all the ‘meat', on your blog and publish the first part, which should be informative, on the Article Directories and point to the Part 2 for more information.

Two part articles work really well. The first part generates interest, whilst still answering questions, and directs traffic back to your site. Each part should be approximately 300 to 400 words long. 400 words is better as many article directories have a 400 word minimum.

As long as you stay clear on what you are trying to achieve - you're article marketing will be successful. If you find yourself becoming overwhelmed with the number of articles you think you have to write - STOP, relax and refocus - you'll be surprised at what you can achieve.

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Article Tags: article marketing, duplicate content, getting indexed
Referred by: http://www.outrageouslyhealthy.com



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: How to Promote Your Business Online - Thanks for the list ZekeLL , I use many of these ways to promote my online business and am looking into using more of them. I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks. Take care, Carol


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